When he created adidas, Adi Dassler followed three key principles, to produce the best product to serve the needs of the sport, to protect the athlete, and to make all adidas sportswear durable. These three principles set the foundation on which adidas built a brand that today offers the finest in sports performance clothing and casual streetwear.
adidas is a high performance brand that mixes functional sportswear with effortlessly cool styling, whether you're updating your workout wardrobe or looking for the ultimate in comfort and style, our range of adidas tracksuits, mens adidas trainers and t-shirts wont disappoint, while our selection of colourful hi-tops and feminine sportswear defines our adidas womenswear range.
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