So we make the world’s most addictive ergonomic shoes, boots, clogs and sandals, using world-class design, a splash of fashion, and a continuously innovating mix of beauty, brains and top-notch biomechanics.
EIGHT YEARS AGO, when we first put our precision ergonomics under a set of sporty-looking flip flop straps, the only rules we followed were dictated by expert biomechanists Dr Dave Cook and Darren James at London South Bank University. We put that advice into practice, created our triple-density Microwobbleboard™ midsole, and launched it in our first FitFlop™ sandal.
TENS OF MILLIONS OF PAIRS have been snapped up since, and we’re repeatedly told – by people who love FitFlop – that we make the greatest shoes in the world. Because at FitFlop we believe that when your feet feel great, you feel like you can do anything.
Our biomechanist-developed Microwobbleboard™ midsole is the ultimate in cush and totally ‘wunderbar’ if you’re going to walk a lot. Delivering extraordinary comfort, this triple-density layer of material not only helps absorb shock* but can also diffuse underfoot pressure by increasing the contact area of the foot to the midsole.
Our triple-density technology can disperse area of high pressure to provide instant relief to your feet
A bevelled, dense-elastic EVA contact point ensures SUPERCUSHIONED heel strike
Our dual-density SUPERCOMFF™ midsole allows us to discreetly engineer world-class ergonomics and cush into traditionally slim shoe shapes. It’s designed to diffuse areas of high pressure and is superlight, flexible and fabulous!
is biomechanically engineered for superb cushioning and world-class comfort