Although Mario Prada opened the first family leathergoods shop in 1913, it wasnt until his granddaughter took over the business in 1978 that Prada become a leader in the luggage industry. Miuccia Prada injected her youthful creativity into a new line of waterproof totes, creating simple yet sumptuous styles. The world soon took notice, and Prada flourished into a prominent luxury brand. Today Prada continues to rule the fashion industry with an exquisite variety of products ranging from clothing to shoes, handbags to perfume and sunglasses to wallets. In our Prada brand store, youll find a fantastic range of Prada fragrances for both men and women, helping you add a touch of elegance to your day.