Rimmel

It's a Rimmel breakthrough! Who thought a big brush could volumise and define like this? So big yet so precise, our MaxDensity brush reveals lashes you never thought you had. 30% wider and denser, with more bristles to capture and coat even the smallest lashes. Combs through clumps for perfect definition.

Rimmel introduces Glam' Eyes Day -2- Night, our first mascara that creates two dramatically different lash looks with just one brush. The secret is the magic double cap! During the day, choose the Length Cap for ultra-long, gorgeously defined lashes - perfect for those flirtatious encounters by the photocopier. And for night time, choose the volume cap, and plump your lashes to up to 15 times their normal thickness, leaving them voluptuously lush-looking and ready to party.

Why 25 hours? Because you want your makeup to last as long as you do. Face it, your day is stressful. Early mornings, late nights. And we all want our makeup to look fresh and feel comfortable all day long.

Rimmel London introduces Lasting Finish 25 hour foundation, our first foundation that is sweat, heat, humidity and transfer-proof for up to a full 25 hours. The revolutionary formula, complete with a revitalizing mineral complex and moisturising aqua primer, helps to re-energise overworked skin. Feels hydrating all day. No sign of make up fatigue for up to a full 25 hours. It's time to demand more!

Lift skin from fatigue with a healthy radiant glow.

Lift skin from fatigue with a healthy radiant glow.

Take big to the new MAX! Volume Flash the MAX waterproof, exclusive quick setting 'Lash Expand' formula with collagen to fatten and Keratin to strengthen. Lashes are pumped to full volume. Skinny to fat in 10 seconds flat. Rimmels biggest brush ever with unique 'Perfect Fit' technology for perfect loading of each lash. No clumps.

Waterproof eye definer gives strong sexy eyes. Rimmel's innovative formula gives you colour that hits you between the eyes.

Non-transfer formula in easy vibrant colours for beautiful natural tinted lips. So comfortable, you'll forget you're wearing it. Step 1: Ultra comfortable, non-transfer lip tint formula for natural vibrant colour. Step 2: Caring balm for comfortable lips that feel moisturized.

Rimmel introduces Glam Eyes Traffic Stopping Shadow, our first ultra-high payoff baked eye shadow for maximum colour impact. Patented Fast-Lane formula glides on silky smooth wet or dry. No matter what the conditions, colour lasts all day.

Rimmel introduces Glam Eyes Traffic Stopping Shadow, our first ultra-high payoff baked eye shadow for maximum colour impact. Patented Fast-Lane formula glides on silky smooth, wet or dry. No matter what the conditions, colour lasts all day.