Purple Dresses

South Lace Insert Day Dress

With lace sleeves this day dress nods to classic vintage design. With an ultra modern cut and classic detail this day dress is an autumn delight.

This day dress is available in gorgeous plain fabric or a quirky fox print. The lace detail is soft for an exquisite semi-sheer finish. The shape of this dress flatters your figure while the colour brings your autumn wardrobe to life. A sweetheart neckline and keyhole detail to the back complete the look.

Wear this lace detail day dress with ankle boots and a matching bag. Pair with strappy sandals for instant chic.

Useful info:

• Lace insert day dress by South
• Short sleeves; lace insert panel to top
• Available in quirky fox print or plain

Lipsy Lace Bodycon Dress

Add a touch of boudoir to your party look in this stunning lace bodycon dress by Lipsy – it’s the perfect piece for making an entrance in.

Lace is back again this season and we love the detailed pattern to the top of this piece, especially the neck for a delicate yet sultry finish. The scoop back with tie neck fastening is a gorgeous and cheeky little twist to the chic style. Deep and rich, the hue is eye-catching for a striking look, whilst the gentle stretch to the fabric ensures an easy pull-on style and smooth fit.

Wear this Lipsy bodycon dress with patent peep toe platforms and nothing else for a statement party look. Sweep you hair to the side or wear it up to show off the stunning back of this piece.

To maintain the shape and colours of this gorgeous Lipsy dress, please hand wash only.

Useful info:

• Bodycon dress by Lipsy
• Lace detail top
• Scoop back
• Tie neck fastening
• Easy pull-on style
• Length: 32 inches

Savoir Confident Curves Boatneck Fitted Dress

Show off your gorgeous figure in this Savoir fitted dress with a hidden support lining to the inside. This dress is designed to smooth, slim and shape and we love the classic cut for an elegant finish.

This Savoir Confident Curves fitted dress has an exposed centre back zip fastening that perfects the fit. The fashion collar lends a retro finish and the belt to the waist defines the figure. The hidden support lining to the inside promises a stunning silhouette that complements your curves.

Wear this Savoir fitted dress with patent peep toe heels and a matching clutch bag.

Useful info:

• Confident Curves fitted dress by Savoir
• Elbow length sleeves and boat neck
• Exposed centre back zip fastening
• Centre back vent detail; fashion collar
• Skinny belt to the waist; support lining
• Length: 40 inches

South Woven Strappy Maxi Dress

This woven strappy maxi dress by South is top of the list when it comes to ultra stylish summer essentials. This dress is packed with gorgeous design detail and we adore the choice of print or purple to perk up your casual style.

This strappy summer maxi dress features light fabric that keeps you cool and comfortable in warmer weather. Pick folk print for festival inspired chic or go for purple if it's a summer stunner you're after. This maxi dress is perfect for festivals, casual wear or your holidays.

Wear this South woven maxi dress with strappy embellished sandals and oversized summer sunnies.

Useful info:

• Strappy maxi dress by South
• Available in print and purple

Holly Willoughby Jersey Maxi

In soft jersey fabric this Holly Willoughby dress is a gorgeous floor length fashion triumph in a statement colour that stands out for that special occasion.

This jersey maxi dress by Holly Willoughby is perfect for evenings where a first impression counts. The front panel detail gives this dress a texture contrast and we love the angel sleeves for an elegant and ethereal finish. Pleats to the front guide the fabric to a perfect fit.

Wear this Holly Willoughby jersey maxi dress with strappy heeled sandals in silver or gold.

Useful info:

• Jersey maxi dress by Holly Willoughby
• Front panel detail and angel sleeves
• Plunging neckline; pleats to the fabric
• Length: 58 inches

So Fabulous! Hi-lo Dress

Go tropical! Go animal! We love the flattering cut of this gorgeous hi-lo dress.

This So Fabulous! dress has been designed especially for girls with curves. The scoop neckline complements the sleeveless cut and the light summer fabric flatters. This piece is lower to the back and shorter to the front - the perfect excuse to show off a killer pair of heels if ever we needed one!

Wear this hi-lo dress by So Fabulous! with peep toe platform heels and stacked bangles. A matching clutch bag completes the look.

Useful info:

• Hi-lo summer dress by So Fabulous!
• Pull on style; dipped hem to the back
• Available in plain and animal print
• Length at front: 39 inches
• Length at back: 50 inches

South Split Sleeve Tunic Top

The tunic is a favourite for all seasons and the split sleeve detail to this tunic top makes it ideal for warmer days and evenings.

With a longer length this tunic has perfect for pairing with sleek trousers, skinny jeans or leggings. The gentle stretch to the fabric makes this a flattering casual top that can be dressed down for day or glammed up for evening. This tunic has long sleeves and we love the choice of colours for a versatile top that's comfortable and on trend with the season's love of simple chic. Embellished cuffs add a touch of shimmer.

Pair this tunic with skinny jeans and your favourite flats. Wear with wet look leggings and tall heels for instant style appeal.

Useful info:

• Split sleeve tunic top by South
• Embellished detail to the cuffs
• Long length sleeves with split detail
• Gentle stretch to the fabric
• Length: 31 inches

Joes Browns Floral Print Tunic

A jersey tunic is a staple for most wardrobes, and this easy to wear Joe Browns floral print tunic is the perfect addition. The fun print makes it a good way of dressing up a plain pair of jeans or leggings, and it’s ideal for a casual day out.

The hand embroidered stitching on this Joe Browns everglade longline tunic ensures each one is unique, and the asymmetric hem makes it both comfy and flattering. The cotton material adds to the comfort factor and the bright pattern shows that casual outfits don’t have to be boring.

Wearing this Joe Browns floral print tunic with legging and a pair of plain pumps creates the perfect casual day outfit. Add a denim jacket for those cooler days.

Useful info:

• Floral print tunic by Joe Browns
• Muscle back, hand embroidered design
• Flattering asymmetric hemline

Sleeveless dress with all over sequin detail and matching jacket. Length: 42 inch.