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South Crinkle Maxi Dress

In cool cotton this South maxi dress is a comfortable piece of ladies casual wear. From the beach to the pool, to a light casual outfit that works for everyday, this maxi dress is a summer essential.

In plain or print this South strappy maxi dress adds a splash of colour to your casual look. The frill detail adds a feminine finish to this maxi dress while the crinkle effect fabric makes it ideal for day wear. This maxi dress is finished with cute tie detail to the front.

Pair this South crinkle maxi dress with strappy sandals for instant summer chic.

Useful info:

• Crinkle maxi dress by South
• Strappy maxi dress; tie detail
• Length: 58 inch

Little Mistress Embellished Maxi Dress

Sleek, chic and ultimately stunning, this embellished maxi dress by Little Mistress is the perfect outfit for your next big occasion.

Cream and navy hues give this Little Mistress maxi dress a regal style contrast for a statement finish. We love the embellishment to the front for an eye-catching look and the lace cut-out details for a delicate, feminine touch. The elasticised back ensures an easy pull on style and perfects the fit, whilst the full lining gives this dress a smooth and comfortable style.

Wear this Little Mistress embellished maxi dress with strappy sandals and sparkly jewellery to complete the look.

To maintain the shape and colours of this beautiful embellished maxi dress by Little Mistress, please hand wash only.

Useful info:

• Embellished maxi dress by Little Mistress
• Embellishment to front
• Lace cut-out detail
• Slightly padded cups
• Elasticised back
• Fully lined
• Pull on style
• Length: 58 inches

South Racer Back Printed Maxi Dress

A statement pattern tops the fashion hot list this season, and this maxi dress channels summers love of gorgeous colour. In light fabric, this printed maxi dress is a perfectly feminine piece for the season ahead. Whether you're looking to perk up your holiday wardrobe or add a feminine feel to your everyday style, this printed maxi dress is a stylish piece of casual wear.

With a scoop neck and a sleeveless design this printed maxi dress has a sleek and simple look that's beautifully feminine. The length of this printed maxi dress promises a stunning silhouette and we love the racer back finish that shows off your sun-kissed summer shoulders.

For a glorious holiday look wear this South racer back printed maxi dress with strappy sandals and stacked colourful bangles. Make the most of the British summer when you wear this maxi with wedge heels. Cooler days call for a light cropped cardigan.

Useful info:

• Racer back maxi dress by South
• All-over statement print to fabric
• Scoop neck design; sleeveless cut
• Length: 56 inches

Myleene Klass Short Sleeved Jersey Maxi Dress

In slinky jersey fabric this Myleene Klass maxi dress is a figure flattering piece of summer fashion. In trendy turquoise this Myleene Klass promises an instant wardrobe refresh.

This jersey maxi dress features placket detail to the front and the roll-up sleeves lend a laidback finish. This maxi dress is bright and perfect for giving you a quick and easy mood-boost. The length makes this maxi dress a luxurious pick for day wear or for evening. Tab detail to the sleeves completes the look while a gentle stretch to the fabric adds extra comfort.

Wear this jersey maxi dress with embellished sandals or wedge heels.

Useful info:

• Jersey maxi dress by Myleene Klass
• Placket detail and roll up sleeves
• Length: 58 inches

South Petite Fit Cotton Maxi Dress

In lightweight cotton this South maxi dress is the perfect partner to those balmy summer days when maximum comfort and style are required. This maxi dress has been designed for a petite fit for the ultimate flattery.

This dress has a chic and simple design and the pull-on style just adds to the ease. The length makes it great for a feminine look that's beautifully floaty and fluid. This cotton frock features elasticised detail to the top and we love the range of colours and prints for a style splash to suit every mood.

This cotton maxi dress can be worn with strappy sandals or gladiators. Pair with a bandeau bikini top if it's the beach or pool where you're looking to impress.

Useful info:

• Cotton maxi dress by South
• Elasticised panel to the bust
• Length: 53 inches

South Cotton Maxi Dress

In lightweight cotton this South maxi dress is the perfect partner to those balmy summer days when maximum comfort and style are required.

This maxi dress has a chic and simple design and the pull-on style just adds to the ease. The length makes this dress great for a feminine look that's beautifully floaty and fluid. This cotton maxi dress features elasticated detail to the top and we love the range of colours and prints for a style splash to suit every mood.

This cotton maxi dress can be worn with strappy sandals or gladiators. Pair with a bandeau bikini top if it's the beach or pool where you're looking to impress.

Useful info:

• Cotton maxi dress by South
• Elasticated panel to the bust
• Length: 56 inches

South Petite Racer Back Printed Maxi Dress

This maxi dress by South has been designed for a petite fit that flatters. A statement pattern tops the fashion hot list this season, and this petite maxi dress channels summers love of gorgeous colour. In light fabric, this printed maxi dress is a perfectly feminine piece for the season ahead. Whether you're looking to perk up your holiday wardrobe or add a feminine feel to your everyday style, this printed petite fit maxi dress is a stylish piece of casual wear.

With a scoop neck and a sleeveless design this petite fit printed maxi dress has a sleek and simple look that's beautifully feminine. The length of this printed maxi dress promises a stunning silhouette and we love the racer back finish that shows off your sun-kissed summer shoulders.

For a glorious holiday look wear this South racer back petite printed maxi dress with strappy sandals and stacked colourful bangles. Make the most of the British summer when you wear this maxi with wedge heels. Cooler days call for a light cropped cardigan.

Useful info:

• Racer back maxi dress by South
• Designed especially for a petite fit
• All-over statement print to fabric
• Scoop neck design; sleeveless cut
• Length: 54 inches

Holly Willoughby Animal Print Maxi Dress

In stunning animal print this Holly Willoughby maxi dress is a perfect evening dress that's packed with colour, style and personality. This dress promises a beautiful summer silhouette for instant after hours elegance.

This bustier maxi dress features a soft jersey fabric that really complements your curves. The adjustable detachable straps promise versatile styling while the gentle stretch to the fabric flatters. This animal print maxi dress features a sweetheart neckline for the ultimate feminine finish.

Wear this Holly Willoughby animal print maxi dress with strappy heels or wedges. Add understated accessories for a gentle touch of shimmer.

Useful info:

• Animal print dress by Holly Willoughby
• Jersey bustier maxi dress; sweetheart neckline
• Adjustable and detachable straps
• Cross-over fabric to front with ruching
• Length: 58 inch

Holly Willoughby Embellished Chiffon Maxi Dress

Elegant and simply stunning, this embellished chiffon maxi dress by Holly Willoughby will be perfect for those special occasions and parties.

We love the style of this dress – understated it allows the embellished detail to the chest to become the main focus, whilst the chiffon fabric gracefully drapes over your curves for a flattering silhouette. Shoe string straps are delicate and the plunging neckline is alluring for a striking finish. Fully lined, this dress will give a smooth fit so you can show off your beautiful feminine figure in style.

Complete this polished party look with a pair of sparkly strappy sandals and delicate jewellery.

Useful info:

• Embellished chiffon maxi dress by Holly Willoughby
• Beading detail to centre chest and bust
• Shoestring straps; plunging V neckline
• Fully lined for a smooth fit
• Length: 58 inches