South 24

South Bandeau Frilled Maxi Dress

In light fabric this South bandeau maxi dress is an essential part of your summer wardrobe.

This bandeau maxi dress shows off your shoulders for a casual style that's chic, simple and ultra stylish. This dress is a summer delight and the frill detail lends a playful feminine finish. This maxi dress is perfect for holidays and makes an easy-to-wear casual pick for everyday wear.

Pair this South bandeau maxi dress with strappy sandals or gladiators. Add stacked bangles for lashings of colour and print.

Useful info:

• Bandeau maxi dress by South
• Light comfortable summer fabric
• Frilled detail to top; strapless
• Length: 56 inches

South Fitted Tweed Peplum Dress

This peplum dress channels ladylike luxury in a classic tweed fabric with a soft, pretty pink hue.

With short cap sleeves this peplum dress is perfect for a stylish summer soiree. The textured fabric gives it unique style appeal and the exposed centre back zip fastening adds a dash of detail. This peplum dress takes you from the office to evening with a magical wave of the fashion wand.

For office chic wear this peplum dress with nude peep toe platform heels in a glossy finish. For evening a patent clutch bag finishes the look with effortless style.

Useful info:

• Tweed peplum dress by South
• Short cap sleeves; textured fabric
• Exposed centre back zip fastening
• Fashion peplum detail to the waist
• Length: 38 inch

South Jersey Midi Dress

The midi dress is an object of desire this season and this South jersey dress is just the thing when it’s casual luxury you’re looking for.

This jersey piece is chic and simple – the perfect dress for every event on your social calendar. The v-neck and sleeveless cut keep the look elegant and understated and the length lends a classic finish. In jersey fabric it is a stunning addition to your day or evening wardrobe and you’ll love dressing it up and paring it down for a dazzling day look or an elegant evening option. This dress is cut to complement your curves – a versatile little frock with serious fashion credentials.

Wear this jersey midi dress by South with a skinny coloured belt and matching heels. Wear with strappy sandals in gold or silver.

Useful info:

• Jersey midi dress by South
• Sleeveless; v-neck to front
• Flattering jersey fabric
• Cut to complement your shape

South Cotton Pull-on Maxi Dress

This maxi dress has a chic and simple design and the pull-on style just adds to the ease. The length makes this dress great for a feminine look that's beautifully floaty and fluid.

In lightweight cotton this South maxi dress is the perfect partner to those balmy summer days when maximum comfort and style are required. This cotton maxi dress features elasticated detail to the top and we love the range of colours and prints for a style splash to suit every mood.

This cotton maxi dress can be worn with strappy sandals or gladiators. Pair with a bandeau bikini top if it's the beach or pool where you're looking to impress.

Useful info:

• Cotton maxi dress by South
• Elasticated panel to the bust
• Length: 56 inches

South Broderie Anglais Dress

In broderie anglais this South summer dress channels 60s chic. The fabric is light and luxurious while the texture lends a unique feel to this day or evening dress.

With short sleeves and a square neckline this South dress has a gently tailored feel. The front pleats guide the fabric to a perfect fit while a concealed centre back zip fastening keeps the look neat and fuss-free. The shape of this dress inspires an instant hourglass and the coral heats up your wardrobe colour palette this summer.

Wear this South broderie anglais dress with nude patent peep toe court shoes. A matching clutch bag updates the look for evening.

Useful info:

• Broderie anglais dress by South
• Short sleeve broderie detail dress
• Square neckline; front pleating detail
• Concealed centre back zip fastening
• Fully lined for a smooth luxury fit
• Length: 36 inches

South Printed Bustier Dress

With a stunning print on a vibrant pink fabric this summer dress is all about soaking up the sunshine. This dress is ideal for a balmy summers day, but makes a statement for evening, too.

In light floaty fabric this South printed dress will keep you cool while keeping your look colourful and exciting. The fine straps lend a feminine feel while the flare to the skirt flatters. This printed dress has pleat detail to the top for a touch of texture.

Wear this printed bustier dress by South with strappy sandals and stacked bangles for a gorgeous day look. For evening, wear with your tallest heels in your favourite purple or pink hue.

Useful info:

• Printed bustier dress by South
• Pleat detail to the top; fine straps
• Length: 34 inches

South Racer Back Maxi Dress

In light fabric, this maxi dress is a gorgeous feminine piece for the season ahead. Whether you're looking to perk up your holiday wardrobe or add a feminine feel to your everyday style, this maxi dress is a stylish piece of casual wear.

With a scoop neck and a sleeveless design this maxi dress has a sleek and simple look that's beautifully feminine. The length of this maxi dress promises a stunning silhouette and we love the racer back finish that shows off your sun-kissed summer shoulders.

For a glorious holiday look wear this South racer back maxi dress with strappy sandals and stacked colourful bangles. Make the most of the British summer when you wear this maxi with wedge heels. Cooler days call for a light cropped cardigan.

Useful info:

• Racer back maxi dress by South
• Scoop neck design; sleeveless cut
• Length: 56 inches

South Ponteroma Ruched Fashion Dress - Standard

The very definition of "fashion dress", this pencil dress from South has all the flourishes to make it a must-have this season.

There's the distinctive ruching detail to the front, which adds loads of definition, and we love the simple cut of this fashion dress too – this makes it versatile enough to be everything from a workwear dress to a holiday dress. There are medium-short sleeves and a central rear vent detail.

The rear zip of this pencil dress is concealed, while worn length is 38 inches. You can choose it in petite (cat no 29TTU - worn length 36 inches) or tall (cat no 29TTV - worn length 40 inches) sizes.

Colourway options are pink or black (your new fave LBD?)

Wear this pencil dress from South with simple stiletto heels for a sleek work-to-evening look.

Useful info:

• Fashion dress by South
• Standard size
• Pencil dress cut
• Short sleeves
• Concealed centre back zip
• Rear vent
• Black or pink colourway
• Worn length 38 inches