Life must be lived like play

B&O PLAY is the world’s leading lifestyle audio brand for young, urban creatives. Founded in 2012 as a sister company to world renowned Bang & Olufsen, B&O PLAY is firmly grounded in 90 years of design excellence, craftsmanship and product innovation. We don’t just make headphones, we don’t just design speakers and we are not simply in the business of electronics.
We are in the business of goosebumps.

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Our heritage

Firmly grounded in our 90 year heritage from Bang & Olufsen, we have three core values:

Sound

Music should sound as the artist intended. We engineer each of our products with the utmost care to remain true to those intentions.

Design

Our designs are based on where and how music lovers want to enjoy music. The results are iconic, simple, flexible and fashionable.

Craftmanship

We make our products with extreme attention to detail and the materials we use are always genuine and of the highest quality.

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