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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Use the right and left arrows to scroll through the image carouselPage 1 of 421

Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 50% off big Fashion, Sports & Beauty brands

Up to 50% off big Fashion, Sports & Beauty brands

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Offer ends 31st August.

Health & Beauty, Iconic London, All Offers

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Page 1. Results: 1 to 29 (of 29)

Results: 1 - 29 (of 29)

Iconic London Underglow Blurring Primer

Underglow Blurring Primer

Current sale price is £18

(Save £8)

Regular price was £26

4.7 out of 5 stars

889 reviews

Iconic London Mini Glow Getters Starter Kit (Worth £41)

Mini Glow Getters Starter Kit (Worth £41)

Current sale price is £20

(Save £9)

Regular price was £29

5 out of 5 stars

1 review

Iconic London Prep-Set-Glow Mist

Available in glow, original coloursAvailable in glow, original coloursAvailable in glow, original coloursAvailable in glow, original coloursAvailable in glow, original colours

Prep-Set-Glow Mist

Current sale price is £18

(Save £8)

Regular price was £26

4.7 out of 5 stars

1.4k reviews

Iconic London Discovery Set (Worth £73)

Discovery Set (Worth £73)

Current sale price is £31

(Save £14)

Regular price was £45

Iconic London Blurring Blush Stick

Available in daiquiri, cosmo, mimosa coloursAvailable in daiquiri, cosmo, mimosa coloursAvailable in daiquiri, cosmo, mimosa coloursAvailable in daiquiri, cosmo, mimosa coloursAvailable in daiquiri, cosmo, mimosa colours

Blurring Blush Stick

Current sale price is £16

(Save £8)

Regular price was £24

4.7 out of 5 stars

126 reviews

Iconic London Lit and Luminous Baked Highlighter

Lit and Luminous Baked Highlighter

Current sale price is £17

(Save £9)

Regular price was £26

4.8 out of 5 stars

33 reviews

Iconic London Prep set blur

Prep set blur

Current sale price is £18

(Save £8)

Regular price was £26

4.6 out of 5 stars

37 reviews

Iconic London Velvet Smooth Pore Refining Primer

Velvet Smooth Pore Refining Primer

Current sale price is £17

(Save £8)

Regular price was £25

4.7 out of 5 stars

158 reviews

Iconic London Multi-Use Sculpting Contour Palette - 12 grams

Multi-Use Sculpting Contour Palette - 12 grams

Current sale price is £27

(Save £13)

Regular price was £40

4.8 out of 5 stars

201 reviews

Iconic London Prep Set Glow Mini

Prep Set Glow Mini

Current sale price is £10

(Save £4)

Regular price was £14

4.8 out of 5 stars

165 reviews

Iconic London Velvet Blur Translucent Setting Powder

Velvet Blur Translucent Setting Powder

Current sale price is £18

(Save £8)

Regular price was £26

4.7 out of 5 stars

161 reviews

Iconic London Warm Lights Baked Eyeshadow Palette

Warm Lights Baked Eyeshadow Palette

Current sale price is £16

(Save £8)

Regular price was £24

5 out of 5 stars

20 reviews

Iconic London Ultimate Bronzing Powder

Ultimate Bronzing Powder

Current sale price is £19

(Save £9)

Regular price was £28

4.8 out of 5 stars

369 reviews

Iconic London Underglow Matcha Melting Cleansing Balm

Underglow Matcha Melting Cleansing Balm

Current sale price is £11

(Save £5)

Regular price was £16

4.8 out of 5 stars

54 reviews

Iconic London Cloud Kiss Matte Lip Mousse

+3 colours+2 colours+1 colour

Available in show off, no secrets, in the buff, undressed, let it slip, dare to bare coloursAvailable in show off, no secrets, in the buff, undressed, let it slip, dare to bare coloursAvailable in show off, no secrets, in the buff, undressed, let it slip, dare to bare coloursAvailable in show off, no secrets, in the buff, undressed, let it slip, dare to bare coloursAvailable in show off, no secrets, in the buff, undressed, let it slip, dare to bare colours

Cloud Kiss Matte Lip Mousse

Current sale price is £16

(Save £6)

Regular price was £22

4.1 out of 5 stars

91 reviews

Iconic London Kissed by the Sun Multi-Use Cheek Glow

+1 colour

Available in so cheeky, oh honey, play time, date night coloursAvailable in so cheeky, oh honey, play time, date night coloursAvailable in so cheeky, oh honey, play time, date night coloursAvailable in so cheeky, oh honey, play time, date night coloursAvailable in so cheeky, oh honey, play time, date night colours

Kissed by the Sun Multi-Use Cheek Glow

Current sale price is £18

(Save £7)

Regular price was £25

4.8 out of 5 stars

257 reviews

Iconic London Get Cheeky Face Powder Palette

Get Cheeky Face Powder Palette

Current sale price is £24

(Save £11)

Regular price was £35

4.9 out of 5 stars

58 reviews

Iconic London Triple Threat Mascara

Triple Threat Mascara

Current sale price is £16

(Save £7)

Regular price was £23

4.7 out of 5 stars

406 reviews

Iconic London HD Blend Complete Set

HD Blend Complete Set

Current sale price is £52

(Save £23)

Regular price was £75

4.8 out of 5 stars

91 reviews

Iconic London Prep Set Tan Mousse Glow

Prep Set Tan Mousse Glow

Current sale price is £16

(Save £8)

Regular price was £24

4.2 out of 5 stars

60 reviews

Iconic London Tan and Buff Brush

Tan and Buff Brush

Current sale price is £14

(Save £6)

Regular price was £20

4.8 out of 5 stars

321 reviews

Iconic London Fuller Pout Sculpting Lip Liner

+2 colours+1 colour

Available in unbothered, sister sister, srsly cute, material girl, ttyn coloursAvailable in unbothered, sister sister, srsly cute, material girl, ttyn coloursAvailable in unbothered, sister sister, srsly cute, material girl, ttyn coloursAvailable in unbothered, sister sister, srsly cute, material girl, ttyn coloursAvailable in unbothered, sister sister, srsly cute, material girl, ttyn colours

Fuller Pout Sculpting Lip Liner

Current sale price is £12

(Save £5)

Regular price was £17

4.8 out of 5 stars

309 reviews

Iconic London Glaze Crayon Eye Shadow

Glaze Crayon Eye Shadow

Current sale price is £16

(Save £8)

Regular price was £24

4.6 out of 5 stars

472 reviews

Iconic London Butter Glaze Lip Balm Vanilla Sugar

Butter Glaze Lip Balm Vanilla Sugar

Current sale price is £13

(Save £6)

Regular price was £19

4.8 out of 5 stars

22 reviews

Iconic London Prep Set Blur Mini

Prep Set Blur Mini

Current sale price is £10

(Save £4)

Regular price was £14

4.5 out of 5 stars

25 reviews

Iconic London Mini Underglow Blurring Primer 10ml

Mini Underglow Blurring Primer 10ml

Current sale price is £10

(Save £5)

Regular price was £15

4.8 out of 5 stars

18 reviews

Iconic London Rollaway Glow

Available in champagne chic, peach paradise, rose potion coloursAvailable in champagne chic, peach paradise, rose potion coloursAvailable in champagne chic, peach paradise, rose potion coloursAvailable in champagne chic, peach paradise, rose potion coloursAvailable in champagne chic, peach paradise, rose potion colours

Rollaway Glow

Current sale price is £18

(Save £7)

Regular price was £25

4.8 out of 5 stars

198 reviews

Iconic London Prep Set Tan Mousse Original

Prep Set Tan Mousse Original

Current sale price is £16

(Save £8)

Regular price was £24

4.4 out of 5 stars

118 reviews

Iconic London Butter Glaze Lip Balm Strawberry Crush

Butter Glaze Lip Balm Strawberry Crush

Current sale price is £13

(Save £6)

Regular price was £19

4.8 out of 5 stars

22 reviews

Page 1. Results: 1 to 29 (of 29)

Results: 1 - 29 (of 29)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.