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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

20% Off Selected Fashion, Sports & Beauty

20% Off Selected Fashion, Sports & Beauty

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Offer ends 31st August.

Toys, 3-4 Years, Unisex

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Kids Craft Kits34

Construction Toys27

Interactive Toys24

Beauty & Fashion Craft Sets1

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Educational Learning13

Play Figures & Collectibles69

Teddy Bears & Soft Toys58

Cars & Vehicles68

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Jigsaws & Puzzles6

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Sand & Water Play13

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Play Houses & Tents25

Garden Toys & Games9

Activity Centres9

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Nerf & Blasters4

Preschool Play Figures & Vehicles186

Activity & Sensory Toys149

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Electronic Learning Toys125

Scooters, Skateboards & Ride On Toys81

Kids Helmets & Accessories4

Kids Fancy Dress Costumes23

Fancy Dress Accessories1

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Ben & Holly's Little Kingdom4

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Captain America1

Creativity for Kids2

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Disney Princess3

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Fisher-Price Little People17

Football Flick14

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Gabby's Dollhouse11

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In The Night Garden7

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LEARNING RESOURCES6

LEGO Disney Princess1

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Melissa & Doug32

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Shimmer & Sparkle1

Sonic the Hedgehog3

Spidey and His Amazing Friends14

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squeeze ball creator1

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Teenage Mutant Ninja Turtles2

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Unicorn Academy1

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Waffle the Wonderdog1

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Buzz Lightyear5

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How To Train Your Dragon1

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Jurassic World1

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Waffle The Wonder Dog1

Winnie the Pooh6

£100 - £25097

£250 - £50022

£750 - £10001

£1000 and more1

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Collectors Items1

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John Adams Doctor Squish Squishy Maker - Arts & Crafts Kit

Doctor Squish Squishy Maker - Arts & Crafts Kit

Current sale price is £22.50

(Save £10.49)

Regular price was £32.99

4.8 out of 5 stars

5 reviews

Little Live Pets My Baby Panda - ChuChu

Little Live Pets

My Baby Panda - ChuChu

Current sale price is £17.99

(Save £12)

Regular price was £29.99

4.7 out of 5 stars

231 reviews

Little Tikes Bluey Beach Table

Bluey Beach Table

Current sale price is £24.99

(Save £35)

Regular price was £59.99

4.8 out of 5 stars

25 reviews

VTech Toot-Toot Drivers Bluey: Road Trip Kids Playset includes Toy Car & Vehicle Tracks with Lights and Sounds

Toot-Toot Drivers Bluey: Road Trip Kids Playset includes Toy Car & Vehicle Tracks with Lights and Sounds

Current sale price is £34.99

(Save £10)

Regular price was £44.99

4.5 out of 5 stars

6 reviews

Little Tikes TotSports Basketball Set

TotSports Basketball Set

Current sale price is £36.99

(Save £10)

Regular price was £46.99

5 out of 5 stars

6 reviews

Little Tikes Ice Cream Cozy Coupe Truck

Ice Cream Cozy Coupe Truck

Current sale price is £119.99

(Save £30)

Regular price was £149.99

3 out of 5 stars

50 reviews

Steam Train 6 Volt with 4 x Straight and 4 x Curved Track Packs (Special Pack)

Steam Train 6 Volt with 4 x Straight and 4 x Curved Track Packs (Special Pack)

Current sale price is £109.99

(Save £40)

Regular price was £149.99

2.8 out of 5 stars

16 reviews

Goliath Floor Is Lava

Floor Is Lava

Current sale price is £11.99

(Save £4)

Regular price was £15.99

4.9 out of 5 stars

17 reviews

Bluey Hide & Seek Game

Hide & Seek Game

Current sale price is £11.99

(Save £5)

Regular price was £16.99

4.8 out of 5 stars

52 reviews

Disney Stitch Disney Snuglets Wellbeing Stitch 40cm Plush

Disney Snuglets Wellbeing Stitch 40cm Plush

Current sale price is £23.99

(Save £6)

Regular price was £29.99

Crayola Twistables Case

Twistables Case

Current sale price is £8.99

(Save £6)

Regular price was £14.99

4.8 out of 5 stars

126 reviews

Little Tikes Anchors Away Pirate Ship

Anchors Away Pirate Ship

Current sale price is £74.99

(Save £15)

Regular price was £89.99

4.2 out of 5 stars

161 reviews

Yookidoo Spin 'N' Sprinkle Water Lab - Transparent

Spin 'N' Sprinkle Water Lab - Transparent

Current sale price is £9.99

(Save £5)

Regular price was £14.99

3.7 out of 5 stars

3 reviews

LEGO Duplo Brick Box Educational Toy 10913

Brick Box Educational Toy 10913

Current sale price is £17.99

(Save £7)

Regular price was £24.99

4.8 out of 5 stars

33 reviews

Fisher-Price Little People Collector The Simpsons TV Series Special Edition Set for Fans, 4 Figures

Fisher-Price Little People

Collector The Simpsons TV Series Special Edition Set for Fans, 4 Figures

Current sale price is £13.99

(Save £6)

Regular price was £19.99

VTech Drill & Learn Toolbox

Drill & Learn Toolbox

Current sale price is £16

(Save £3.99)

Regular price was £19.99

5 out of 5 stars

6 reviews

Kinetic Sand Soft Serve Station

Soft Serve Station

Current sale price is £12.99

(Save £2)

Regular price was £14.99

4.8 out of 5 stars

37 reviews

Sportspower Single Swing - Pink

Single Swing - Pink

Current sale price is £23.99

(Save £36)

Regular price was £59.99

4.7 out of 5 stars

6 reviews

Sportspower Fisher Price Toddler Trampoline

Fisher Price Toddler Trampoline

Current sale price is £24.99

(Save £15)

Regular price was £39.99

5 out of 5 stars

1 review

Funsicle Qwikfold Fun Slide - Pink

Qwikfold Fun Slide - Pink

Current sale price is £24.99

(Save £10)

Regular price was £34.99

5 out of 5 stars

1 review

Fisher-Price Little People Disney & Pixar Toy Story Andy’s Room Toddler Playset

Fisher-Price Little People

Disney & Pixar Toy Story Andy’s Room Toddler Playset

Current sale price is £28.74

(Save £4.25)

Regular price was £32.99

5 out of 5 stars

1 review

Bitzee Interactive Digital Pet - Jurassic World

Interactive Digital Pet - Jurassic World

Current sale price is £28.99

(Save £11)

Regular price was £39.99

4.3 out of 5 stars

23 reviews

Jelly Blox Vehicle Kit - 35 Piece Truck Set

Vehicle Kit - 35 Piece Truck Set

Current sale price is £27.99

(Save £12)

Regular price was £39.99

5 out of 5 stars

1 review

Bluey Patio Set

Patio Set

Current sale price is £29.99

(Save £20)

Regular price was £49.99

4.4 out of 5 stars

13 reviews

Kinderkraft Spinstep 2 Plus Tricycle - Beige

Spinstep 2 Plus Tricycle - Beige

£99

4.7 out of 5 stars

3 reviews

Plum Wooden Lookout Tower with Double Swing - Pastel Green

Wooden Lookout Tower with Double Swing - Pastel Green

Current sale price is £389.99

(Save £360)

Regular price was £749.99

4.4 out of 5 stars

35 reviews

Little Tikes Bluey Bushland Adventure

Bluey Bushland Adventure

Current sale price is £79.99

(Save £10)

Regular price was £89.99

4.1 out of 5 stars

50 reviews

Little Tikes Big Car Carrier

Big Car Carrier

Current sale price is £29.99

(Save £7)

Regular price was £36.99

4.8 out of 5 stars

37 reviews

Tomy Spin & Splash Dishwasher Bath Toy

Spin & Splash Dishwasher Bath Toy

Current sale price is £14.99

(Save £2)

Regular price was £16.99

5 out of 5 stars

2 reviews

Fisher-Price Laugh & Learn 2-in-1 Vacuum Toddler Musical Learning Toy - Multilanguage Version

Laugh & Learn 2-in-1 Vacuum Toddler Musical Learning Toy - Multilanguage Version

Current sale price is £19.99

(Save £10)

Regular price was £29.99

5 out of 5 stars

10 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.