LG 77 inch CX 4K Ultra HD OLED TV

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  • Standard delivery £6.99 - Delivery within 3 days to 3 weeks
  • Express delivery £16.99 - Order by 9pm for delivery within 48 hours**
  • Next day delivery £21.99 - Order by 7pm for delivery within 24 hours**

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  • Standard Delivery £19.99 or £29.99 - Delivery between 3 days to 3 weeks
  • Express Delivery £29.99 or £39.99 - Order by 9pm for delivery within 48 hours**
  • Next Day Delivery £34.99 or £44.99 - Order by 7pm for delivery within 24 hours**

All Other Large Goods

  • Standard delivery £8.99 - Delivery within 3 days to 3 weeks
  • Express delivery £18.99 - Order by 9pm for delivery within 48 hours**
  • Next day delivery £23.99 - Order by 7pm for delivery within 24 hours**

*Some items are not available for confirmed delivery date at point of order. For these items you will be contacted by our delivery partner to arrange a suitable date

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Total £3,499.00

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  • Product Description
  • Product Features
  • Technical Specification
  • Additional Information
  • Customer Reviews
  • Questions and Answers

MPN: OLED77CX6LA.AEK EAN: 8806098680795

Item number RQHKT

LG 77 inch CX 4K OLED TV - the most innovative technology with the ultimate picture quality.

LG OLED is the most innovative technology in TV. All of the screen's pixels are self-lit. They work independently to emit their own light unlike any other TV technology on the market. Only this technology achieves absolute perfect blacks and therefore the ultimate picture quality.

The LG CX produces incredible picture quality with the most outstanding colours, infinite contrasts and sharpest details thanks to the innovative LG OLED technology, 4K Ultra HD display resolution, Cinema HDR including Dolby Vision and the a9 Gen 3 Processor. AI Upscaling and Auto Genre Selection automatically detect the content you're watching and optimise it to the highest possible output. It also features G-Sync, Free-Sync and ALLM which enable a smooth and synchronised gaming experience. For cinema fans, Filmmaker Mode ensures that films are displayed in the quality closest to what the filmmaker had intended.

Now you can truly feel like you're inside the action thanks to Dolby Atmos and AI Sound Pro. The sound is also intelligently and automatically optimised based on the location of your TV, to ultimately give you the best entertainment experience.

LG's award-winning webOS smart platform hosts the popular streaming services (incl. BBC iPlayer, Apple TV+ & Disney+) and can be controlled with the LG Magic Remote. Also, it includes the Sports Alert feature which gives you real time alerts on your favourite sports news whilst watching something else! Furthermore, the LG BX enables you to effectively control your smart home with in-built Google Assistant and Alexa.

Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home.
  • Blue Tooth: Y
  • Depth: 269 MM
  • Height: 1023 MM
  • Width: 1723 MM
  • Dongle Required: N
  • Dual Core Processor: N
  • DVD: N
  • Miracast: Y
  • On Mode Power Consumption: 172
  • Refresh Rate: 100Hz
  • Resolution: UHD
  • Surround Sound: Y
  • Wifi Enabled: Y
  • LG OLED: the most innovative technology in TV.
  • Ultimate 4K Ultra HD picture quality enhanced by the latest LG a9 Gen 3 processor.
  • Dolby Atmos giving immersive three-dimensional sound.
  • Premium thin design and sleek metallic stand.
  • Award-winning easy to use smart platform: LG webOS.
  • Use your voice to find your favourite programmes and control your smart home with in-built Google Assistant and Alexa.
  • Widest uncompromised viewing angle.

Product Features

  • Innovative technology in TV
    In contrast to LED TV technology that uses backlights, LG OLED displays self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colors, infinite contrasts and sharp details which ultimately uncover all the details in darker scenes.
  • The innovative TV experience
    With deep learning algorithms, the powerful processor delivers the ultimate image and sound quality for exquisite viewing experience.
  • TV takes a leap forward
    Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition.
  • Intelligent TV
    ThinQ AI helps you to use your TV in a convenient way. Control your connected home, and enjoy personalized entertainment through the voice assistant of your choice.
  • Just ask, Alexa does the rest
    Speak to Alexa through your LG TV to play music, check weather, control smart home devices, and more. Make your life easier using Alexa routines to link several actions, such as traffic updates, weather reports, and alarms, with one voice command.
  • Your control board for everything connected
    Keep everything connected in one place. Monitor and control your smart home devices directly from the LG ThinQ AI TV using the easy and intuitive Home Dashboard.
  • Streamline your morning and bedtime routines
    By using LG Routines, you can automate your smart home devices. A bedtime routine includes ThinQ AI turning off the lights, turning down the air conditioner, and locking the doors.
  • Fulfill your taste
    ThinQ AI TV is your personal assistant that knows what you like and what's important to you.
  • Enjoy professionally mastered picture and sound
    Watch movies the way they should be - absolutely breathtaking. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.
  • Watch films as the director intended
    In addition to deep blacks, LG OLED TV features the Filmmaker Mode. It disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control.
  • Smoother gameplay for the win
    A higher frame rate, 48Gbps bandwidth, VRR, ALLM, and eARC with HDMI 2.1 support. These are the LG's advanced gaming features that allow fast-moving content in higher resolution and smooth, synchronized graphics.
  • Don't lag behind the competition
    Dominate your way to victory with LG OLED TV. With a low input lag and fast response time, get ready to play in full-force with reduced blurring and added clarity.
  • More immersive HDR gaming
    With LG OLED you can play games with confidence in a TV that performs in a great way.
  • Self-lit pixels for comfortable viewing
    LG OLED TV emits a lower level of blue light and protects your eyes whilst watching your favorite content.
  • Self-lit pixels accurately display every detail from the action
    Only LG OLED self-lit pixel technology prevents you from missing out on any detail of the action. In contrast to LED TV technology that uses backlights, LG OLED technology brings an impeccable viewing experience with smooth action display to fast-moving sports, all thanks to the OLED Motion Pro and TruMotion features for additional image accuracy and precision.
  • Real surround sound for an immersive experience
    With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.
  • Adorn your wall with an ultra-thin and sleek gallery TV design
    Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home.

Technical Specification

Product DescriptionLG OLED77CX6LA 77" OLED TV - 4K
Product TypeOLED TV - Smart TV
Diagonal Class77"
PlatformGoogle Home, ThinQ
Resolution3840 x 2160
Display Format4K UHD (2160p)
HDR FormatHLG10
HDR TechnologyHDR Effect, HDR 10 Pro, Cinema HDR, Dolby Vision IQ
Frame Rate & Enhancement TechnologyOLED Motion Pro, Variable Refresh Rate (VRR)
Video InterfaceHDMI
HDMI Ports Qty4 ports
ConnectivityWi-Fi, LAN, Bluetooth
Image Aspect Ratio16:9
TV Tuner1x analogue, 1x digital
Digital TV TunerDVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2
Internet Streaming ServicesHbbTV, Voice Search, Live Plus, Home Dashboard, Disney+, Sports Alert
Picture Enhancements4K Upscaling, PerfectColor, Auto Calibration, Perfect Black, Billion Rich Colours, Pixel Dimming, HDR Dynamic Tone Mapping Pro, AI Brightness, Perfect Viewing Angle, AI Picture Pro, Face Enhancing
Speaker System2 speakers, 2 woofers
Sound EffectsOLED Surround, Dolby Atmos
Intelligent AssistantGoogle Assistant, Alexa (not available for some languages and countries)
USB3 ports
Included AccessoriesLG MR20 universal remote
VoltageAC 120/230 V (50/60 Hz)
Energy ClassClass G
Power Consumption (On mode)163 W
Power Consumption Stand by0.5 Watt
Energy Consumption per Year239 kWh
Dimensions (WxDxH) - without stand172.3 cm x 5.53 cm x 99.3 cm
Weight25.4 kg