Samsung The Serif 55 inch, QLED, 4K Ultra HD, Ambient Mode, HDR, Smart TV

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Delivery of large and bulky items

Book your delivery date at the point of order Mon - Sat 7am - 7pm*

You will receive a 2 hour delivery slot 24 hours prior to delivery

TVs & White Goods

  • Standard delivery £6.99 - Delivery within 3 days to 3 weeks
  • Express delivery £16.99 - Order by 9pm for delivery within 48 hours**
  • Next day delivery £21.99 - Order by 7pm for delivery within 24 hours**

Furniture Goods

Delivery charges vary depending on what you're ordering. You can find the exact charge you'll pay on the product information page, just above the 'add to basket' button.

  • Standard Delivery £19.99 or £29.99 - Delivery between 3 days to 3 weeks
  • Express Delivery £29.99 or £39.99 - Order by 9pm for delivery within 48 hours**
  • Next Day Delivery £34.99 or £44.99 - Order by 7pm for delivery within 24 hours**

All Other Large Goods

  • Standard delivery £8.99 - Delivery within 3 days to 3 weeks
  • Express delivery £18.99 - Order by 9pm for delivery within 48 hours**
  • Next day delivery £23.99 - Order by 7pm for delivery within 24 hours**

*Some items are not available for confirmed delivery date at point of order. For these items you will be contacted by our delivery partner to arrange a suitable date

**Where available


Returns of large and bulky items are free and easy under our 28 day home approval guarantee

You can arrange a return by home collection through My Account, you will then be contacted within 3 days to choose an agreed collection date to suit you

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Total £999.00

Non returnable under our Approval Guarantee, once installed or connected. Your statutory rights are not affected. See Returns section in our Help pages for more information.

  • Product Description
  • Product Features
  • Technical Specification
  • Additional Information
  • Customer Reviews
  • Questions and Answers

MPN: QE55LS01TAUXXU EAN: 8806090375149

Item number QCEQA

The Samsung The Serif 55 inch, QLED, 4K HDR, Smart TV adds a new dimensions of design flair to your viewing.

SAVE £75 on the Samsung S61T soundbar (see item QG43U) when bought with this TV between 06.07.2021 - 24.08.2021. Simply add soundbar and TV to your basket, and discount is applied at checkout.

Designed by the Bouroullec Brothers, The Serif fits impeccably into your home and looks beautiful from every angle. Turn your blank screen into a design piece with 2 exclusive Bouroullec Palette themes. The TV automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past. An elegantly designed metal stand allows the The Serif to stand free and fit your space.

Enjoy a 3840x2160 Ultra HD resolution that gives you lifelike images. QLED picture technology supported by Dual LED backlighting delivers 100% colour volume, transforming light into breath-taking hues of over over a billion colours. Quantum HDR powered by HDR10+ generates incredible levels of detail, brightness and contrast.

Access a huge choice of apps, including Netflix, NOW TV and Disney+, via the Samsung smart portal powered by TIZEN. Multi-task with Samsung Multi View (requires Android smartphone), including watching shows while commenting on social media, all at once on the big screen. You can also control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built in.

Listen to music through The Serif by simply placing your smartphone over the NFC link to stream music via Bluetooth.
  • Depth: 482.8 MM
  • Height: 1237.4 MM
  • Width: 1254.9 MM
  • Resolution: UHD
  • Screen Size: 55"
  • All round 360° Design The Serif forms a clear capital “I” shape. Its slim body broadens to form a flat surface like a small shelf.
  • QLED Technology Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.
  • Serif Ambient Mode Turn your blank screen into a design piece with the Bouroullec Palette theme for the Serif Ambient mode.
  • NFC on TV Listen to your favourite music through The Serif. Simply place your smartphone over the NFC link to stream.
  • Elegant Stand Elegantly designed metal stand allows the The Serif to stand free and fit your space.
  • Smart TV powered by TIZEN The largest collection of 4K content and catch up TV apps including Disney+, Apple TV, NOW TV and BT Sport apps.
  • Quantum HDR powered by HDR10+ Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.
  • Multiple Voice Assistants With Bixby, Alexa and Google Assistant built into your Samsung Smart TV.
  • Quantum Processor 4K Discover just how smart an AI TV can be. Relax as it automatically adapts to give you the very best 4K picture, day or night.
  • Energy Efficiency Rating: A

Product Features

  • Timeless, versatile design in harmony with your room
    The Serif's iconic I-shaped profile is sharp, sophisticated and designed to make a statement. The picture boasts over a billion colors powered by QLED technology. And you can enjoy that picture from anywhere in your room on The Serif TV's metal stand.
  • Turn your TV into a digital canvas
    Your screen doesn't have to be black when it's turned off. Ambient Mode serves up beautiful images and useful information you want to see, with a range of choices and settings that make it simple to transform your TV screen and use it in different ways.
  • Clean cable solution
    The Serif lets you neatly manage cords for a crisp, clean look. All you have to do is tuck the power cable into the line on the side of the Serif.
  • Immerse yourself in color
    The Serif TV is powered by Samsung QLED technology, producing over a billion shades of color for immersive TV viewing, while Samsung's Quantum Dot technology produces color volume, allowing you to see what you're supposed to see. No matter how bright or dark a scene is, you'll see realistic life-like images. Even especially bright or dark scenes can't hide the details any more. HDR 10+ analyzes each scene, going frame by frame to adjust the brightness to suit the moment.
  • Powerful performance
    Like every QLED, The Serif has a powerful processor running on Samsung's exclusive technology. The intelligent machine-running processor optimizes both picture quality and sound control.
  • Easily connect devices with your Serif
    Near Field Communication technology allows users to make secure transactions, exchange digital content and transfer mobile content to your Serif TV.
  • Go beyond, with just your voice
    The Bixby voice assistant can go beyond just controlling what you want to watch on TV, just ask Bixby and get more.
  • Control everything, easily
    Easily control all connected devices and content with OneRemote, everything from adjusting the TV settings to finding Ambient Mode background to display. There is no need to browse through menus to get to your favorite streaming service, just select right from your remote in one step.

Technical Specification

Product DescriptionSamsung QE55LS01TAU The Serif LS Series - 55" LED-backlit LCD TV - QLED - 4K
Product TypeLED-backlit LCD TV - QLED - Smart TV
Diagonal Class55"
ColourCloud white
Resolution3840 x 2160
Display Format4K UHD (2160p)
HDR FormatHDR10+, HLG10
HDR TechnologyQuantum HDR
Frame Rate & Enhancement Technology200 Motion Rate, 3200 Picture Quality Index
Video InterfaceHDMI
HDMI Ports Qty4 ports
ConnectivityWi-Fi, Bluetooth, NFC
LCD Backlight TechnologyLED backlight - Quantum Dot technology Supreme UHD dimming
Image Aspect Ratio16:9
TV Tuner1x analogue, 1x digital
Digital TV TunerDVB-C, DVB-S2, DVB-T2
Internet Streaming ServicesHbbTV
Picture EnhancementsDigital Clean View, Mega Contrast, contrast enhancer, 100% Color Volume, Dynamic Black EQ, AI Upscale
Speaker System4 channel
Intelligent AssistantGoogle Assistant, Alexa, Bixby (not available for some languages and countries)
USB2 ports
Included AccessoriesSamsung TM2050A remote control
VoltageAC 230V (50/60 Hz)
Energy ClassClass G
Power Consumption Operational160 Watt
Power Consumption (On mode)103 W
Power Consumption Stand by0.5 Watt
Energy Consumption per Year143 kWh
Dimensions (WxDxH) - without stand125.49 cm x 22.1 cm x 74.83 cm
Weight26.1 kg


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