The Very Group Brands:

The Very Group is made up of the brands Very, Very Exclusive, Littlewoods and Littlewoods Ireland. If relevant, we may target you with an advert for one of our brands other than the website you visited.

What are cookies?

Cookies are small text files stored on your device by a web browser (e.g Internet Explorer) that may hold information about your previous visits to our site and may contain personal data relating to you. We use this information to offer you a more personal browsing experience and to enhance your use of our websites. By using our site you consent to cookies being used in accordance with our policy. For more information on privacy, personal data and cookies, visit the official ICO website at,, or

What do cookies do?

Cookies perform many different tasks within our website; however their key role is to remember your preferences so we can give you an improved service. If you've ever placed items in your basket, had to leave our site and returned later to find the items still in your basket, this is an example of one of our cookies in action. Cookies also ensure that any adverts you see online both on our website and on third party websites will be more relevant to your interests.

How do cookies help when you visit our site?

Cookies allow us to treat you as an individual; using knowledge gained from your previous visits and preferences we can tailor our site so that it is more personal to you, allows you greater interactivity and is easier to use.

Why are we telling you this?

To ensure you are completely aware of the types of cookies we use and to enable us to continue to bring you the best possible shopping experience, we are giving you a detailed outline of the cookies we use and their unique role in your shopping experience.

Types of cookies

Strictly necessary cookies - These cookies enable you to navigate our site and gain full access to its features and secure areas. Without these cookies essential services you have asked for like ‘Your Basket' cannot be provided.

Performance cookies - These cookies remember information about how you and other customers use our website. This gives us vital information such as which pages are visited most often and if customers are receiving error messages from certain pages. The role of these cookies is to allow us to analyse and improve the performance of our website ensuring you receive a consistent look, feel and shopping experience. Performance cookies (often known as web analytic cookies) don't collect any information that identifies the customer and all information collected is aggregated and therefore anonymous.

Functionality cookies - These cookies remember choices you made on previous visits to our site such as your username, language or region so we can provide enhanced, more personal features. They can also be used to remember changes you've made to text size, fonts and other parts of web pages you can customise. Functionality cookies can also be used to provide services you have previously asked for such as watching videos or commenting on a blog. The information collected by these cookies may be anonymised and they cannot track your browsing activity on other sites.

Targeting or advertising cookies - These cookies are used to deliver adverts more relevant to your personal interests. Alongside this they limit the amount of times you see an advert and measure the effectiveness of adverts. This means you won't keep seeing irrelevant adverts or the same adverts over and over. These cookies are usually placed by trusted third parties (such as advertising networks) who we have a relationship with. They remember that you have visited a website and what pages you have viewed and the information within the cookie is shared with other organisations such as advertisers. These third parties may combine data which we share with data from other sources such as other websites or mobile applications. This combined data may then be used to ensure that we can better target you with products and services that are relevant to you. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations that generate the advert. In line with Internet Advertising Bureau (IAB) guidelines, all our adverts carry the clearly displayed AdChoices icon. Clicking the AdChoices icon will give you access to information about privacy and behavioural advertising and allow you to quickly opt out of receiving further adverts. For more information visit or to learn more about the IAB’s Online Behavioural Advertising Framework click here. Please note that by opting out of receiving adverts from one browser, device or app will not necessarily opt you out of all such adverts from all browsers, devices or apps

Managing Cookies

Can I disable cookies from you website?

It is possible to stop your browser accepting cookies from particular websites. However, disabling cookies from our site will mean you lose a lot of functionality, which will have a detrimental impact on your shopping experience and mean that you only have limited access to personalised areas of the site. Without access to the information on these cookies it is difficult for us to analyse the performance of our site. This is essential for us to continually improve our service.

Cookies are an essential part of how our site works and you will need to have cookies enabled to place an order. If you don't wish to enable cookies, you'll only be able to browse the site.

How to check cookies are enabled for PC

Internet Explorer

Click ‘Tools' in the menu bar at the top of your browser and select ‘Internet Options' Click the ‘Privacy' tab and set the slider to medium to allow cookies

Google Chrome

Click on 'Tools' in the menu bar at the top of your browser and select ‘Options' Click the 'Under the Hood' tab, in the 'Privacy' section select the 'Content settings' button Now select 'Allow local data to be set'

Mozilla Firefox

Click on 'Tools' in the menu bar at the top of your browser and select ‘Options' Select the ‘Privacy' Icon and click ‘Cookies' Select ‘Allow sites to set cookies'


Click on the Cog icon at the top of your browser and select 'Preferences' Click on ‘Security'; check the 'Block third-party and advertising cookies' box Click 'Save'

How to check cookies are enabled for Macs


Click ‘Safari' at the top of your browser and select ‘Preferences' Select ‘Security' and ‘Accept Cookies' Select ‘Only from site you navigate to'

Mozilla Firefox

Click ‘Firefox' button at top of browser and select ‘Privacy' panel Select ‘Firefox will' and select ‘Use custom settings for history' Check ‘Accept cookies from sites and ‘Accept third-party cookies' Select Keep until ‘they expire' and click ‘OK'

Internet Explorer

Click ‘Explorer' at the top of your browser and select ‘Preferences' Scroll down to ‘Cookies' and select ‘Never Ask'


Select ‘Menu' from top of browser and click ‘Settings' Select ‘Quick Preferences' and click ‘Enable Cookies'

Cookies we use

Strictly necessary Cookies

Cookie Name Purpose
BC, cmRS These cookies retain the products you have not purchased in the basket so that if you come back they are still there for a quick purchase if required.
mobile_session, SERVERID These cookies enable us to respond to your actions on the mobile site for example "add to basket"
JSESSIONID These cookies enable us to respond to your actions on our website site for example "add to basket".

Analytics Cookies

Cookie Name Purpose
Speedtrap These cookies capture visitor data which is used to enable us to target offers to customers.
Google Analytics Google Analytics allows us to record information about the page a user has seen on our website, for example the URL of the page. The Google Analytics JavaScript libraries use HTTP Cookies to "remember" what a user has done on previous pages / interactions with the website. Important: Google Analytics does not store any personal information about your website users. Read the Google Analytics privacy document for more details.


ContentSquare is a solution which aggregates usage and frequency data to improve user experience.

Functionality Cookies

Cookie Name Purpose
DYN_USER_CONFIRM, DYN_USER_ID, DYN_REG, LS These cookies help to recognise you allowing us to display a welcome message and means we treat you as a registered customer and not a new customer. It also provides security when you’re using the website whether you’re logged in or not.
Optimost - mdr_browser, op648basketpagegum, opAddedProduct, op648basketpagegum, op648basketpageliid, mdr_browser These cookies allow us to show different versions of the site for testing purposes. We can then show different versions of pages to different customers to access which is the best layout, so that we can constantly keep improving the website for our customers.
FRD_USER_TOKEN This cookie allows us to keep track of the different account logins from the same machine, atgRecVisitorId, atgRecSessionid, tmdts, tmdts_sec These cookies help us to provide recommendations of products we think you may be interested in
JSESSIONID_eptica These cookies are used to make our "Help" service work.

Advertising Cookies

Cookie Name Purpose
Campid This helps us to identify the marketing campaign through which you have visited the website in order for us to help improve the effectiveness of our advertising. In some circumstances, we also use these cookies to enable us to reward external websites for directing customers to us via marketing campaigns
Qubit Qubit is a partner we work with to serve relevant content to visitors when they come to our website. In order to do this, Qubit’s cookies capture non-personally-identifiable information, such as age and gender, as well as information about the pages on our websites you have visited during your journey.

In addition, Qubit’s software enables us to drop cookies from some of our marketing partners in order to see which advertisement visitors to our site have interacted with. Examples of these advertising partners include:

Affiliate Window
Google / Doubleclick

Qubit provide a global opt out function which you can use to switch off all Qubit cookies
AWIN AWIN help us assess marketing performance and track sales relating to promotion of third party products, and services which are complementary to those which we offer directly. For example, if you click on a link to a third party site within a banner on our site or within an email which we send you, cookies will be deployed.
AWIN's Fair Processing Notice can be found by clicking on the following link