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Feeding & Weaning, White, Baby & Kids

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Baby Weaning Essentials13

Breast Pumps & Accessories18

Bottles & Accessories4

Support & Feeding Pillows5

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Page 1. Results: 1 to 30 (of 58)

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undefined Double M5 Wearable Electric Breast Pump

Bank Holiday Deal

Double M5 Wearable Electric Breast Pump

Current sale price is £152.99

(Save £27)

Regular price was £179.99

3.7 out of 5 stars

35 reviews

undefined Formula Pro Advanced

Formula Pro Advanced

£249.99

4.7 out of 5 stars

31504 reviews

undefined Go Prep Portable Formula Feed Maker Kit

Go Prep Portable Formula Feed Maker Kit

£42.99

4.6 out of 5 stars

115 reviews

undefined Rapidcool Kit (2 x Rapidcool Units, 1 x Flask, 2 x Milk Powder Dispensers)

Bank Holiday Deal

Rapidcool Kit (2 x Rapidcool Units, 1 x Flask, 2 x Milk Powder Dispensers)

Current sale price is £67.99

(Save £12)

Regular price was £79.99

4.6 out of 5 stars

387 reviews

undefined Complete Feeding Kit- White

Bank Holiday Deal

Complete Feeding Kit- White

Current sale price is £79.99

(Save £20)

Regular price was £99.99

4.8 out of 5 stars

40 reviews

undefined Ultimate Formula Feeding Kit - White

Ultimate Formula Feeding Kit - White

£199.99

4.6 out of 5 stars

30 reviews

undefined Formula Pro Mini

Formula Pro Mini

£199.99

4.6 out of 5 stars

2025 reviews

undefined Rapidcool flask

Rapidcool flask

£42.99

4.4 out of 5 stars

142 reviews

undefined Bottle Washer Pro- White

Bottle Washer Pro- White

£334.99

4.6 out of 5 stars

4059 reviews

undefined Nova Birth to 12 Years Complete Highchair Package - White/Oak

Bank Holiday Deal

Nova Birth to 12 Years Complete Highchair Package - White/Oak

Current sale price is £169.99

(Save £80)

Regular price was £249.99

5 out of 5 stars

2 reviews

undefined S9 Pro Double Breast Pump

Bank Holiday Deal

S9 Pro Double Breast Pump

Current sale price is £101.99

(Save £18)

Regular price was £119.99

3 out of 5 stars

2 reviews

undefined Deluxe + Dock - Pristine White

Deluxe + Dock - Pristine White

£129.99

5 out of 5 stars

3 reviews

undefined Formula Pro Advanced + Steriliser Dryer Bundle

Formula Pro Advanced + Steriliser Dryer Bundle

£364.99

undefined Quick-Chop Mini Baby Food Blender - White

Quick-Chop Mini Baby Food Blender - White

£29.99

4.5 out of 5 stars

2 reviews

undefined Baby Bottle Cleaning Essentials Bundle

Baby Bottle Cleaning Essentials Bundle

£17.99

undefined Complete Breastfeeding Kit Bundle - White

Complete Breastfeeding Kit Bundle - White

£129.99

4.8 out of 5 stars

5 reviews

undefined Baby Feeding Nursing Pillow - Cocoon - White/Grey

Bank Holiday Deal

Baby Feeding Nursing Pillow - Cocoon - White/Grey

Current sale price is £28.99

(Save £6)

Regular price was £34.99

1 out of 5 stars

2 reviews

undefined Perfect Night 0-6m Soother 2Pk - White

Perfect Night 0-6m Soother 2Pk - White

£11.99

5 out of 5 stars

2 reviews

undefined Bottle Sterilizer and Dryer

Bottle Sterilizer and Dryer

£129.99

3.9 out of 5 stars

305 reviews

undefined Formula Pro Advanced & Bottle Washer Pro

Formula Pro Advanced & Bottle Washer Pro

£554.99

undefined Etta Nursing Chair - Boucle Off White

Bank Holiday Deal

Etta Nursing Chair - Boucle Off White

Current sale price is £289.99

(Save £210)

Regular price was £499.99

5 out of 5 stars

1 review

undefined S9 Pro Breast Pump

Bank Holiday Deal

S9 Pro Breast Pump

Current sale price is £55.99

(Save £9)

Regular price was £64.99

undefined RapidHot White

RapidHot White

£129.99

undefined 3-in-1 Advanced Pouch and Bottle Warmer - White/Grey

3-in-1 Advanced Pouch and Bottle Warmer - White/Grey

£49.99

4.3 out of 5 stars

15 reviews

undefined Tt Perfect Prep Filter X2 Al

Tt Perfect Prep Filter X2 Al

£23.99

4.7 out of 5 stars

18 reviews

undefined Electrical Steriliser - White

Electrical Steriliser - White

£59.99

4.6 out of 5 stars

35 reviews

undefined S12 Pro Double Breast Pump

S12 Pro Double Breast Pump

£139.99

4 out of 5 stars

42 reviews

undefined Double Wearable Breast Pump - White

Double Wearable Breast Pump - White

£159.99

4.4 out of 5 stars

218 reviews

undefined Ultra UV Steriliser for Baby Bottles

Bank Holiday Deal

Ultra UV Steriliser for Baby Bottles

Current sale price is £109.99

(Save £40)

Regular price was £149.99

4.8 out of 5 stars

71 reviews

undefined Electric Bottle Warmer - White

Electric Bottle Warmer - White

£29.99

4.2 out of 5 stars

52 reviews

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20% off your first credit order

When you apply for Very Pay. Exclusions apply.

Representative 44.9% APR variable

Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes all Samsung Galaxy S25 models (including bundle variants), all Gaming consoles, iPhone 16 range, Apple Mac lines, all egg items, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example

This represents a typical cost of using Very Pay:

Representative 44.9% APR variable (annual interest rate of 44.9% variable). A personalised credit limit, typically £1,000. You may be offered other promotional interest rates.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?
BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?
Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How to avoid paying interest?
You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?
To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?
If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?
Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.