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undefined iO2 Series Calm Pink + Travel Case

Bank Holiday Deal

iO2 Series Calm Pink + Travel Case

Current sale price is £45

(Save £55)

Regular price was £100

4.9 out of 5 stars

215 reviews

undefined FlexStyle 5-in-1 Air Styler & Hair Dryer with Storage Case - Stone [HD446SLUK]

FlexStyle 5-in-1 Air Styler & Hair Dryer with Storage Case - Stone [HD446SLUK]

Current sale price is £259.99

(Save £20)

Regular price was £279.99

4.8 out of 5 stars

33 reviews

undefined FlexFusion Straight 5-in-1 Air & Ceramic Styler, Hair Dryer & Straightener with Storage Case - Cosmic Blush - HD652SUK

FlexFusion Straight 5-in-1 Air & Ceramic Styler, Hair Dryer & Straightener with Storage Case - Cosmic Blush - HD652SUK

Current sale price is £332

(Save £37.99)

Regular price was £369.99

4.4 out of 5 stars

122 reviews

undefined iO2 Series Forest Green + Travel Case

Bank Holiday Deal

iO2 Series Forest Green + Travel Case

Current sale price is £45

(Save £55)

Regular price was £100

4.9 out of 5 stars

213 reviews

undefined Vitality PRO Black & Lilac (Duo Pack)

Bank Holiday Deal

Vitality PRO Black & Lilac (Duo Pack)

Current sale price is £40

(Save £40)

Regular price was £80

4 out of 5 stars

47 reviews

undefined FlexStyle Sparkle Limited Edition Champagne Diamond 5-in-1 Air Styler & Hair Dryer Gift Set

FlexStyle Sparkle Limited Edition Champagne Diamond 5-in-1 Air Styler & Hair Dryer Gift Set

Current sale price is £269.99

(Save £29.01)

Regular price was £299

4.6 out of 5 stars

17 reviews

undefined Pro 3 - 3000 Sensitive Clean - White Electric Toothbrush Designed By Braun

Pro 3 - 3000 Sensitive Clean - White Electric Toothbrush Designed By Braun

Current sale price is £45

(Save £55)

Regular price was £100

4.4 out of 5 stars

29 reviews

undefined FlexStyle 4-in-1 Air Styler & Hair Dryer - Stone [HD436SLUK]

FlexStyle 4-in-1 Air Styler & Hair Dryer - Stone [HD436SLUK]

Current sale price is £229.99

(Save £20)

Regular price was £249.99

4 out of 5 stars

4 reviews

undefined CryoGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask - Lilac Chill FW312UKPL

CryoGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask - Lilac Chill FW312UKPL

£299.99

4.5 out of 5 stars

89 reviews

undefined CryoGlow Recharging Stand - Blue Frost

CryoGlow Recharging Stand - Blue Frost

£49.99

3 out of 5 stars

2 reviews

undefined SpeedStyle Pro 5-in-1 High-Velocity Hair Dryer System HD752UK

SpeedStyle Pro 5-in-1 High-Velocity Hair Dryer System HD752UK

Current sale price is £199

(Save £20.99)

Regular price was £219.99

4.7 out of 5 stars

46 reviews

undefined iO2 Series Night Black / Calm Pink + Extra Handle

iO2 Series Night Black / Calm Pink + Extra Handle

Current sale price is £70

(Save £90)

Regular price was £160

5 out of 5 stars

2 reviews

undefined SpeedStyle Pro FLEX 4-in-1 High-Velocity Hair Dryer System - HD542UK

SpeedStyle Pro FLEX 4-in-1 High-Velocity Hair Dryer System - HD542UK

Current sale price is £170

(Save £29.99)

Regular price was £199.99

4.7 out of 5 stars

76 reviews

undefined iO6 Ultimate Clean Electric Toothbrush - Black Lava

Bank Holiday Deal

iO6 Ultimate Clean Electric Toothbrush - Black Lava

Current sale price is £126

(Save £174)

Regular price was £300

4.8 out of 5 stars

646 reviews

undefined iO6 Ultimate Clean Electric Toothbrush - Grey Opal

Bank Holiday Deal

iO6 Ultimate Clean Electric Toothbrush - Grey Opal

Current sale price is £115

(Save £185)

Regular price was £300

4.8 out of 5 stars

644 reviews

undefined iO2 Series Simple White + Travel Case

iO2 Series Simple White + Travel Case

Current sale price is £44.99

(Save £55.01)

Regular price was £100

4.9 out of 5 stars

213 reviews

undefined Vitality PRO Blue

Bank Holiday Deal

Vitality PRO Blue

Current sale price is £25

(Save £25)

Regular price was £50

3.8 out of 5 stars

10 reviews

undefined SmoothStyle Heated Brush & Smoothing Comb HT202UK

SmoothStyle Heated Brush & Smoothing Comb HT202UK

£79.99

4.4 out of 5 stars

387 reviews

undefined iO6 Ultimate Clean Electric Toothbrush - Pink Sand

Bank Holiday Deal

iO6 Ultimate Clean Electric Toothbrush - Pink Sand

Current sale price is £115

(Save £185)

Regular price was £300

4.8 out of 5 stars

845 reviews

undefined Pro 1 3D White Pink (+Travel Case)

Pro 1 3D White Pink (+Travel Case)

£35

3 out of 5 stars

4 reviews

undefined Pro 1 Cross Action Black (+Travel Case)

Pro 1 Cross Action Black (+Travel Case)

Current sale price is £29.99

(Save £5.01)

Regular price was £35

4.7 out of 5 stars

123 reviews

undefined Vitality PRO Lilac

Vitality PRO Lilac

Current sale price is £24

(Save £26)

Regular price was £50

2.5 out of 5 stars

37 reviews

undefined Vitality PRO Black

Vitality PRO Black

Current sale price is £24

(Save £26)

Regular price was £50

2.6 out of 5 stars

42 reviews

undefined iO8 Black Onyx (+ Zipper Case)

Bank Holiday Deal

iO8 Black Onyx (+ Zipper Case)

Current sale price is £170

(Save £280)

Regular price was £450

4.8 out of 5 stars

165 reviews

undefined iO10 Cosmic Black

Bank Holiday Deal

iO10 Cosmic Black

Current sale price is £369

(Save £431)

Regular price was £800

4.3 out of 5 stars

40 reviews

undefined SpeedStyle Pro 3-in-1 High-Velocity Hair Dryer System for Straight & Wavy Hair - HD731UK

SpeedStyle Pro 3-in-1 High-Velocity Hair Dryer System for Straight & Wavy Hair - HD731UK

£179.99

4.8 out of 5 stars

79 reviews

undefined iO Ultimate Clean Black Refill Heads - Pack of 4

Bank Holiday Deal

iO Ultimate Clean Black Refill Heads - Pack of 4

Current sale price is £25

(Save £29)

Regular price was £54

4.9 out of 5 stars

122 reviews

undefined iO8 White Alabaster & Black Onyx (Duo Pack)

Bank Holiday Deal

iO8 White Alabaster & Black Onyx (Duo Pack)

Current sale price is £265

(Save £385)

Regular price was £650

4.9 out of 5 stars

152 reviews

undefined CryoGlow Recharging Stand - Lilac Chill

CryoGlow Recharging Stand - Lilac Chill

£49.99

undefined iO8 Black Electric Toothbrush + Travel Case

iO8 Black Electric Toothbrush + Travel Case

Current sale price is £365

(Save £85)

Regular price was £450

4.9 out of 5 stars

166 reviews

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20% off your first credit order

When you apply for Very Pay. Exclusions apply.

Representative 44.9% APR variable

Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes all Samsung Galaxy S25 models (including bundle variants), all Gaming consoles, iPhone 16 range, Apple Mac lines, all egg items, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example

This represents a typical cost of using Very Pay:

Representative 44.9% APR variable (annual interest rate of 44.9% variable). A personalised credit limit, typically £1,000. You may be offered other promotional interest rates.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?
BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?
Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How to avoid paying interest?
You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?
To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?
If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?
Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.