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Black Friday

Extra 15% off selected deals

Toys, 9-12 Months, Customer Rating 5

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Activity & Sensory Toys10

Electronic Learning Toys7

Preschool Play Figures & Vehicles1

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Page 1. Results: 1 to 30 (of 44)

Results: 1 - 30 (of 44)

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VTech Busy Bee Activity Table Blue

Lowest Ever Price

Busy Bee Activity Table Blue

Current sale price is £30.99

(Save £9)

Regular price was £39.99

5 out of 5 stars

1 review

The Very Hungry Caterpillar First Library 4 Book Set

The Very Hungry Caterpillar

First Library 4 Book Set

Current sale price is £9.99

(Save £6)

Regular price was £15.99

5 out of 5 stars

1 review

Doona Liki S5 Trike - Nitro Black

Liki S5 Trike - Nitro Black

Current sale price is £239.99

(Save £30)

Regular price was £269.99

5 out of 5 stars

3 reviews

Mamas & Papas Playmat - Welcome To The World Duckling

Lowest Ever Price

Playmat - Welcome To The World Duckling

Current sale price is £81.99

(Save £28)

Regular price was £109.99

5 out of 5 stars

1 review

VTech 4-in-1 Discovery House

4-in-1 Discovery House

Current sale price is £13.59

(Save £2.40)

Regular price was £15.99

5 out of 5 stars

1 review

Mamas & Papas Playmat - Dream Upon a Cloud

Lowest Ever Price

Playmat - Dream Upon a Cloud

Current sale price is £34.99

(Save £35)

Regular price was £69.99

5 out of 5 stars

1 review

Doona Liki S5 Trike - Ocean Blue

Liki S5 Trike - Ocean Blue

Current sale price is £239.99

(Save £30)

Regular price was £269.99

5 out of 5 stars

2 reviews

Mamas & Papas Sit & Play - Welcome To The World Duckling

Lowest Ever Price

Sit & Play - Welcome To The World Duckling

Current sale price is £33.99

(Save £12)

Regular price was £45.99

5 out of 5 stars

1 review

VTech Busy Bee Activity Table Pink

Busy Bee Activity Table Pink

£39.99

5 out of 5 stars

2 reviews

Mamas & Papas Playmat & Gym - Wish Upon A Cloud

Black Friday Deal

Playmat & Gym - Wish Upon A Cloud

Current sale price is £50.99

(Save £34)

Regular price was £84.99

5 out of 5 stars

3 reviews

VTech On-the-Go Soft Zebra

Black Friday Deal

On-the-Go Soft Zebra

Current sale price is £14.99

(Save £5)

Regular price was £19.99

5 out of 5 stars

9 reviews

Lamaze Freddie the Firefly Table Top Highchair Toy

Freddie the Firefly Table Top Highchair Toy

Current sale price is £11.89

(Save £5.10)

Regular price was £16.99

5 out of 5 stars

7 reviews

Mamas & Papas Musical Mobile - Duckling Cloud

Lowest Ever Price

Musical Mobile - Duckling Cloud

Current sale price is £33.99

(Save £11)

Regular price was £44.99

5 out of 5 stars

2 reviews

Jurassic Park Blue Raptor Large Soft Toy

Blue Raptor Large Soft Toy

Current sale price is £23.99

(Save £6)

Regular price was £29.99

5 out of 5 stars

1 review

AURORA Feathers Mcgraw Plush

Feathers Mcgraw Plush

Current sale price is £12.99

(Save £2)

Regular price was £14.99

5 out of 5 stars

4 reviews

Spot A Big Box of Little Books

Black Friday Deal

Spot A Big Box of Little Books

Current sale price is £9.99

(Save £3)

Regular price was £12.99

5 out of 5 stars

1 review

Bright Starts Everything Nice 9-Piece Gift Set

Black Friday Deal

Everything Nice 9-Piece Gift Set

Current sale price is £15.99

(Save £4)

Regular price was £19.99

5 out of 5 stars

1 review

VTech Scout's Ring & Record Learning Phone

Scout's Ring & Record Learning Phone

Current sale price is £9.99

(Save £1)

Regular price was £10.99

5 out of 5 stars

1 review

VTech Animal Discoveries Ball

Animal Discoveries Ball

£12.99

5 out of 5 stars

1 review

AURORA Gromit Plush

Gromit Plush

Current sale price is £12.99

(Save £7)

Regular price was £19.99

5 out of 5 stars

2 reviews

VTech Discovery Zebra Laptop

Discovery Zebra Laptop

£14.99

5 out of 5 stars

2 reviews

Mamas & Papas Soft Toy - Xmas Bear 2025

Lowest Ever Price

Soft Toy - Xmas Bear 2025

Current sale price is £14.99

(Save £6)

Regular price was £20.99

5 out of 5 stars

1 review

Disney Baby Lion King Bundle

Baby Lion King Bundle

Current sale price is £16.99

(Save £25)

Regular price was £41.99

5 out of 5 stars

3 reviews

Fisher-Price Play & Go Activity Keys Interactive Learning Toy

Play & Go Activity Keys Interactive Learning Toy

Current sale price is £7.99

(Save £5)

Regular price was £12.99

5 out of 5 stars

2 reviews

Bluey Tumbling tower

Tumbling tower

£14.99

5 out of 5 stars

2 reviews

Mamas & Papas Wish Upon a Cloud Tummy Time

Black Friday Deal

Wish Upon a Cloud Tummy Time

Current sale price is £17.99

(Save £12)

Regular price was £29.99

5 out of 5 stars

5 reviews

Mamas & Papas Welcome To The World Giraffe

Black Friday Deal

Welcome To The World Giraffe

Current sale price is £14.99

(Save £7)

Regular price was £21.99

5 out of 5 stars

9 reviews

Kinsman Standard Series Universal Guitar Stand

Black Friday Deal

Kinsman Standard Series Universal Guitar Stand

Current sale price is £7.99

(Save £2)

Regular price was £9.99

5 out of 5 stars

3 reviews

VTech Rainbow Lights Axolotl

Rainbow Lights Axolotl

£16.99

5 out of 5 stars

1 review

Doona Liki S5 Trike - Racing Green

Liki S5 Trike - Racing Green

£269.99

5 out of 5 stars

2 reviews

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Results: 1 - 30 (of 44)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.