Welcome to the wonderful world of Barbie

Where inspirational career dolls and super-stylish fashionistas play side-by-side. Join Barbie, little sister Chelsea and best friend Skipper on endless adventures in the Dreamhouse and Dreamcamper playsets.


Explore the world of Barbie

My First Barbie is easy to dress and soft to the touch, perfect for pre-schoolers. Barbie Dreamtopia is filled with unicorns, princesses, ballerinas and mermaids – bringing fantasy to playtime. Then, of course, the Cutie and Colour Reveal dolls bring unboxing fun and super-sweet surprises. Diverse and inclusive, You Can Be Anything with Barbie by your side. Playtime never ends with such brilliant friends! Very Barbie, very you!

Create your own Barbie world

Discover dolls and accessories, clothes and pyjamas, bedding and more! With Barbie, you can be anything.

A doll can change the world

A new study from Cardiff University shows that doll play can help the next generation develop empathy. If a doll can help a child develop empathy, a doll can help change the world.

barbie - Video
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Results: 1 - 30 (of 123) Show 99 per page