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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off Bank Holiday Deals

Up to 40% off Bank Holiday Deals

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Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Dolls & Doll Accessories58

Role Play Toys1

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Collectors Items3

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Barbie Doll and Mountain Bike Bundle with Barbie Car

Bank Holiday Deal

Doll and Mountain Bike Bundle with Barbie Car

Current sale price is £24.99

Regular price was £99.99

(Save £75)

5 out of 5 stars

11 reviews

Barbie New Barbie® Dreamhouse™ Playset

New Barbie® Dreamhouse™ Playset

Current sale price is £249.99

Regular price was £274.99

(Save £25)

3 out of 5 stars

1 review

Barbie Ballerina Dress

Bank Holiday Deal

Ballerina Dress

Current sale price is £20.99

Regular price was £23

(Save £2.01)

5 out of 5 stars

1 review

Barbie Collector Edition Marilyn Monroe 100th Anniversary Barbie Doll

Collector Edition Marilyn Monroe 100th Anniversary Barbie Doll

£99.99

Fisher-Price Little People Little People Barbie Convertible

Bank Holiday Deal

Fisher-Price Little People

Little People Barbie Convertible

Current sale price is £12.67

Regular price was £25.99

(Save £13.32)

4.6 out of 5 stars

33 reviews

Barbie Bubble Sparkle Mermaid Doll with Bubble-Making Feature, Includes Bubble Solution & Hairbrush

Bubble Sparkle Mermaid Doll with Bubble-Making Feature, Includes Bubble Solution & Hairbrush

Current sale price is £16.99

Regular price was £22.99

(Save £6)

4.5 out of 5 stars

37 reviews

Barbie Sparkle Lights Toy Unicorn with 20 Interactive Combos of Lights, Sounds & Music

Bank Holiday Deal

Sparkle Lights Toy Unicorn with 20 Interactive Combos of Lights, Sounds & Music

Current sale price is £17.99

Regular price was £29.99

(Save £12)

Barbie Skipper Babysitter Doll with Twin Nursery Playset

Skipper Babysitter Doll with Twin Nursery Playset

Current sale price is £24.99

Regular price was £29.99

(Save £5)

4.8 out of 5 stars

60 reviews

Barbie 12V RC Electric Ride On

12V RC Electric Ride On

£219.99

Barbie Skate and Run Pup Doll with Skating Puppy, Roller Skates and Pet Accessories

Skate and Run Pup Doll with Skating Puppy, Roller Skates and Pet Accessories

Current sale price is £19.99

Regular price was £24.99

(Save £5)

5 out of 5 stars

3 reviews

Barbie Dream Camper Playset with Roof Tent, BBQ Grill with Colour-Change Feature & 60+ Accessories

Dream Camper Playset with Roof Tent, BBQ Grill with Colour-Change Feature & 60+ Accessories

£82

4.9 out of 5 stars

28 reviews

Barbie 14" Bike

Bank Holiday Deal

14" Bike

Current sale price is £129.99

Regular price was £179.99

(Save £50)

5 out of 5 stars

2 reviews

Hot Wheels Barbie Remote Control SUV & Stickers, Battery-Powered Toy Truck

Barbie Remote Control SUV & Stickers, Battery-Powered Toy Truck

Current sale price is £29.99

Regular price was £37.99

(Save £8)

4.5 out of 5 stars

35 reviews

Barbie Whitney Houston Barbie® Doll

Whitney Houston Barbie® Doll

£69.99

4.3 out of 5 stars

3 reviews

Barbie Mini Slimy Fun Shop

Mini Slimy Fun Shop

Current sale price is £9.99

Regular price was £14.99

(Save £5)

4.5 out of 5 stars

2 reviews

Barbie Petal Pop Scented Fashion Doll with Pink Tulip Dress, Reveal Accessories like Bunny & More

Petal Pop Scented Fashion Doll with Pink Tulip Dress, Reveal Accessories like Bunny & More

£24.99

4.8 out of 5 stars

31 reviews

Barbie Chelsea Doll & Closet Toy Playset with Clothes & Accessories

Chelsea Doll & Closet Toy Playset with Clothes & Accessories

Current sale price is £19.99

Regular price was £24.99

(Save £5)

4.9 out of 5 stars

37 reviews

Barbie Fashionistas Doll #239 in Sparkly Silver Dress with Cowboy Hat and Boots, Black Hair

Bank Holiday Deal

Fashionistas Doll #239 in Sparkly Silver Dress with Cowboy Hat and Boots, Black Hair

Current sale price is £9.99

Regular price was £13.99

(Save £4)

4.4 out of 5 stars

23 reviews

Barbie Signature Día De Muertos 2025 Collectible Doll in Ruffled Cream Gown

Bank Holiday Deal

Signature Día De Muertos 2025 Collectible Doll in Ruffled Cream Gown

Current sale price is £69.99

Regular price was £100.99

(Save £31)

5 out of 5 stars

24 reviews

Barbie The Movie Ken Collectible Doll, Ryan Gosling as Ken Wearing Pink Jumpsuit with “B” Detail

Bank Holiday Deal

The Movie Ken Collectible Doll, Ryan Gosling as Ken Wearing Pink Jumpsuit with “B” Detail

Current sale price is £39.99

Regular price was £66.99

(Save £27)

4.9 out of 5 stars

24 reviews

Barbie Signature Lunar New Year Fashion Doll, Red Dress with Golden Peonies, Collectible Gift

Bank Holiday Deal

Signature Lunar New Year Fashion Doll, Red Dress with Golden Peonies, Collectible Gift

Current sale price is £31.99

Regular price was £69.99

(Save £38)

4.7 out of 5 stars

23 reviews

Masters Of The Universe Signature Teela Collectible Doll in MOTU Movie Fashions

Bank Holiday Deal

Masters Of The Universe

Signature Teela Collectible Doll in MOTU Movie Fashions

Current sale price is £51.99

Regular price was £69.99

(Save £18)

4.7 out of 5 stars

18 reviews

Barbie Ken Footballer Careers Doll

Bank Holiday Deal

Ken Footballer Careers Doll

Current sale price is £9.99

Regular price was £13.99

(Save £4)

4.7 out of 5 stars

76 reviews

Barbie Deluxe Style Fashion Doll #8 in Metallic Purple Top and Sparkly Shorts with Accessories

Bank Holiday Deal

Deluxe Style Fashion Doll #8 in Metallic Purple Top and Sparkly Shorts with Accessories

Current sale price is £9.99

Regular price was £19.99

(Save £10)

4.9 out of 5 stars

21 reviews

Barbie Princess Child Costume

Bank Holiday Deal

Princess Child Costume

Current sale price is £26.99

Regular price was £30.99

(Save £4)

Barbie Electronic Keyboard with Lights and Microphone

Bank Holiday Deal

Electronic Keyboard with Lights and Microphone

Current sale price is £17.99

Regular price was £23.99

(Save £6)

2.3 out of 5 stars

4 reviews

Barbie Signature 2025 Holiday Blonde Ken Collectible Fashion Doll wearing Full Suit with Golden Jacket

Bank Holiday Deal

Signature 2025 Holiday Blonde Ken Collectible Fashion Doll wearing Full Suit with Golden Jacket

Current sale price is £31.99

Regular price was £44.99

(Save £13)

4.8 out of 5 stars

18 reviews

Play-Doh Play Doh Barbie Fashionista Ruffles

Bank Holiday Deal

Play Doh Barbie Fashionista Ruffles

Current sale price is £12.99

Regular price was £13.99

(Save £1)

4.7 out of 5 stars

58 reviews

Barbie Balance Bike

Bank Holiday Deal

Balance Bike

Current sale price is £24.99

Regular price was £39.99

(Save £15)

3 out of 5 stars

2 reviews

Barbie Fashionistas Doll #246 with Pink Leopard Print Dress and Black Hair

Bank Holiday Deal

Fashionistas Doll #246 with Pink Leopard Print Dress and Black Hair

Current sale price is £7.99

Regular price was £13.99

(Save £6)

4.6 out of 5 stars

28 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.