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Easter deals!

HUGO, Customer Rating 5

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Gifts & Jewellery12

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£100 - £25015

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Stainless Steel6

Main Collection32

Quilted & Padded1

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HUGO Glavin241 Cuffed Cargo Pants - Grey

Glavin241 Cuffed Cargo Pants - Grey

Current sale price is £76.25

(Save £62.75)

Regular price was £139

5 out of 5 stars

1 review

HUGO #First Men's Watch Black

#First Men's Watch Black

£129

5 out of 5 stars

1 review

HUGO Migor2541 Slim Fit Tailored Wool Overcoat - Black

Migor2541 Slim Fit Tailored Wool Overcoat - Black

Current sale price is £104.50

(Save £244.50)

Regular price was £349

5 out of 5 stars

1 review

HUGO Gents #GRAIL Skeleton Stainless Steel Multifunction Bracelet Watch

Gents #GRAIL Skeleton Stainless Steel Multifunction Bracelet Watch

£199

5 out of 5 stars

1 review

HUGO Wide Leg Joggers - Black

Easter Deal

Wide Leg Joggers - Black

Current sale price is £95

(Save £24)

Regular price was £119

5 out of 5 stars

1 review

HUGO Nazardo Loose Fit Hoodie - Blue

Nazardo Loose Fit Hoodie - Blue

Current sale price is £71.25

(Save £47.75)

Regular price was £119

5 out of 5 stars

1 review

Easter Deal

Emmond Patch Pocket Logo Regular Fit Zit Thru Overshirt - Black

Current sale price is £118

(Save £21)

Regular price was £139

5 out of 5 stars

1 review

HUGO Nalono Oversized Fit T-Shirt - Blue

Nalono Oversized Fit T-Shirt - Blue

Current sale price is £38.25

(Save £20.75)

Regular price was £59

5 out of 5 stars

1 review

Vintage Logo Relaxed Fit T-Shirt - Light/Pastel Pink

Current sale price is £23.25

(Save £15.75)

Regular price was £39

5 out of 5 stars

1 review

HUGO Black Sf Square Sunglasses

Easter Deal

Black Sf Square Sunglasses

Current sale price is £78

(Save £52)

Regular price was £130

5 out of 5 stars

1 review

HUGO Migor2541 Slim Fit Tailored Wool Overcoat - Beige

Migor2541 Slim Fit Tailored Wool Overcoat - Beige

Current sale price is £174

(Save £175)

Regular price was £349

5 out of 5 stars

1 review

HUGO #First Mens Watch

#First Mens Watch

£119

5 out of 5 stars

3 reviews

HUGO Evito Slim Fit Long Sleeve Shirt - White

Easter Deal

Evito Slim Fit Long Sleeve Shirt - White

Current sale price is £75.50

(Save £13.50)

Regular price was £89

5 out of 5 stars

3 reviews

HUGO Blue Nothalic Sweatshirt - Black

Blue Nothalic Sweatshirt - Black

Current sale price is £54.25

(Save £44.75)

Regular price was £99

5 out of 5 stars

1 review

HUGO Nuneony Loose Fit Overhead Hoodie - Black

Nuneony Loose Fit Overhead Hoodie - Black

Current sale price is £77.25

(Save £41.75)

Regular price was £119

5 out of 5 stars

1 review

HUGO Gents #FAST blue leather strap Multifunction watch

Gents #FAST blue leather strap Multifunction watch

£199

5 out of 5 stars

1 review

Doak212 Red Patch Logo Cuff Joggers - Blue

Current sale price is £55

(Save £44)

Regular price was £99

5 out of 5 stars

1 review

HUGO Brenti2521 Regular Fit Padded Jacket - Black

Brenti2521 Regular Fit Padded Jacket - Black

Current sale price is £79.50

(Save £119.50)

Regular price was £199

5 out of 5 stars

1 review

HUGO Gents #SMOOTH Stainless Steel Bracelet Watch

Gents #SMOOTH Stainless Steel Bracelet Watch

£139

5 out of 5 stars

1 review

HUGO #FIRST Blue Dial and Stainless Steel Bracelet Gents Watch

#FIRST Blue Dial and Stainless Steel Bracelet Gents Watch

£119

5 out of 5 stars

8 reviews

HUGO Boys Regular Fit Jeans - Blue

Boys Regular Fit Jeans - Blue

Current sale price is From £64

(Save up to £20)

Regular price was From £80

5 out of 5 stars

1 review

HUGO Blue Jonah Regular Fit Jeans - Navy

Blue Jonah Regular Fit Jeans - Navy

Current sale price is £59.25

(Save £39.75)

Regular price was £99

5 out of 5 stars

1 review

HUGO #SPORT Black Dial and Stainless Steel Bracelet Gents Watch

#SPORT Black Dial and Stainless Steel Bracelet Gents Watch

£199

5 out of 5 stars

3 reviews

HUGO #Grail Sport Men's Watch Black

#Grail Sport Men's Watch Black

£149

5 out of 5 stars

1 review

HUGO 3 Pack Briefs - Black

3 Pack Briefs - Black

Current sale price is £25

(Save £17)

Regular price was £42

5 out of 5 stars

2 reviews

HUGO Gents #FAST Black Leather Strap Multifunction Watch

Gents #FAST Black Leather Strap Multifunction Watch

£199

5 out of 5 stars

2 reviews

HUGO Laze Loungewear Pants - Black

Easter Deal

Laze Loungewear Pants - Black

Current sale price is £39

(Save £10)

Regular price was £49

5 out of 5 stars

1 review

HUGO Deloris T-Shirt - Black

Easter Deal

Deloris T-Shirt - Black

Current sale price is £36

(Save £9)

Regular price was £45

5 out of 5 stars

1 review

Easter Deal

Dero Small Logo T-Shirt - Black

Current sale price is £33

(Save £6)

Regular price was £39

5 out of 5 stars

1 review

HUGO Byanca Scarf - Pink

Byanca Scarf - Pink

Current sale price is £53.25

(Save £35.75)

Regular price was £89

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes iPad Air M4, Samsung S26 range, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.