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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 50% off Sale

Up to 50% off Sale

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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HUGO

HUGO, Customer Rating 5

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Health & Beauty1

Gifts & Jewellery8

£100 - £25011

Stainless Steel6

Quartz / Battery7

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Page 1. Results: 1 to 30 (of 48)

Results: 1 - 30 (of 48)

Number of results per page

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HUGO Triplet 3 Pack Trunks - Navy

Triplet 3 Pack Trunks - Navy

Current sale price is £25.25

Regular price was £44

(Save £18.75)

5 out of 5 stars

1 review

HUGO Leap Black Multi Dial Gold Tone Stainless Steel Watch

Leap Black Multi Dial Gold Tone Stainless Steel Watch

£199

5 out of 5 stars

2 reviews

Blue Nalono Oversized International Logo Backprint T-Shirt - Black

£59

5 out of 5 stars

1 review

Blue Naviu Loose International Logo Crew Sweat - Black

Current sale price is £79

Regular price was £99

(Save £20)

5 out of 5 stars

1 review

Daple Red Patch Logo Zip Thru Hoodie - Black

£129

5 out of 5 stars

1 review

HUGO Blue Dial Stainless Steel First Watch

Blue Dial Stainless Steel First Watch

£119

5 out of 5 stars

8 reviews

HUGO Black Stainless Steel First Watch

Black Stainless Steel First Watch

£129

5 out of 5 stars

1 review

HUGO Silver Stainless Steel Black Dial First Watch

Silver Stainless Steel Black Dial First Watch

£119

5 out of 5 stars

3 reviews

HUGO Leni Relaxed Fit Jean - Navy

Leni Relaxed Fit Jean - Navy

Current sale price is £29.50

Regular price was £99

(Save £69.50)

5 out of 5 stars

1 review

HUGO Laze Loungewear Shorts - Black

Laze Loungewear Shorts - Black

Current sale price is £23

Regular price was £39

(Save £16)

5 out of 5 stars

1 review

HUGO Laze Loungewear Pants - Black

Laze Loungewear Pants - Black

£49

5 out of 5 stars

1 review

Diragol Red Patch Logo Crew Sweat - Black

£99

5 out of 5 stars

3 reviews

HUGO Icelin Nylon/Leather Lace Runner Trainers - Black/Red

Icelin Nylon/Leather Lace Runner Trainers - Black/Red

Current sale price is £118

Regular price was £169

(Save £51)

5 out of 5 stars

1 review

HUGO Blake Leather Trainer - Black/White

Blake Leather Trainer - Black/White

Current sale price is £135

Regular price was £169

(Save £34)

5 out of 5 stars

1 review

HUGO Intense Eau de Parfum for Men 75ML

Intense Eau de Parfum for Men 75ML

Current sale price is £56

Regular price was £70

(Save £14)

5 out of 5 stars

5 reviews

HUGO Yarrow Tenn Mix Chunky Trainers - Black

Yarrow Tenn Mix Chunky Trainers - Black

Current sale price is £56.50

Regular price was £189

(Save £132.50)

5 out of 5 stars

1 review

HUGO Skeleton Stainless Steel Multifunction Bracelet Grail Watch

Skeleton Stainless Steel Multifunction Bracelet Grail Watch

£199

5 out of 5 stars

1 review

Ermo Stacked Nikal Logo Slim Fit Long Sleeve Shirt - White

Current sale price is £69

Regular price was £99

(Save £30)

5 out of 5 stars

1 review

HUGO Mens Doak Red Patch Regular Fit Drawstring Ribbed Cuff Jogging Bottoms - Black

Mens Doak Red Patch Regular Fit Drawstring Ribbed Cuff Jogging Bottoms - Black

£99

5 out of 5 stars

1 review

HUGO Laze Loungewear T-Shirt - White

Laze Loungewear T-Shirt - White

Current sale price is £19.75

Regular price was £39

(Save £19.25)

5 out of 5 stars

1 review

HUGO 3 Pack Briefs - Black

3 Pack Briefs - Black

£44

5 out of 5 stars

2 reviews

HUGO Triplet 3 Pack Trunks - White

Triplet 3 Pack Trunks - White

Current sale price is £35

Regular price was £44

(Save £9)

5 out of 5 stars

1 review

Dimolox Large Logo Snap Button Rugby Polo Shirt - Blue

Current sale price is £41.50

Regular price was £139

(Save £97.50)

5 out of 5 stars

1 review

HUGO Austin Regular Fit Waffle Long Sleeve Loungewear T-Shirt - Black

Austin Regular Fit Waffle Long Sleeve Loungewear T-Shirt - Black

Current sale price is £35.25

Regular price was £59

(Save £23.75)

5 out of 5 stars

1 review

HUGO Exolino Outline Relaxed Fit Revere Collar Short Sleeve Shirt - Off White

Exolino Outline Relaxed Fit Revere Collar Short Sleeve Shirt - Off White

Current sale price is £71

Regular price was £119

(Save £48)

5 out of 5 stars

1 review

Blue Nevez Loose International Logo Joggers - Black

£99

5 out of 5 stars

1 review

HUGO Sport Black Grail Watch

Sport Black Grail Watch

£149

5 out of 5 stars

1 review

HUGO Darcy Suede Boat Shoes - Brown

Darcy Suede Boat Shoes - Brown

Current sale price is £103.50

Regular price was £189

(Save £85.50)

5 out of 5 stars

1 review

HUGO 634 Tapered Fit Jeans - Dark Blue

634 Tapered Fit Jeans - Dark Blue

Current sale price is £79

Regular price was £99

(Save £20)

5 out of 5 stars

1 review

Women's Mock-Neck Stretch-Cotton Logo Top - Green

£45

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.