Samsung

The AI phone has arrived

Meet Galaxy S26 Ultra. Featuring our most advanced display yet, dazzling camera innovation, and powerful Galaxy AI, it’s here to help your everyday.

AI in every move

With Galaxy S26 and S26+, your everyday just got that little bit easier. See and do more all at once on the devices’ massive display - measuring 6.3-inches and 6.7-inches respectively.

Maximise your potential

The new Galaxy Watch Ultra (2025) is crafted with precision and built for adventure. With Samsung Health, catapult your training to the stratosphere with the ultimate, AI-powered health coach and personal champion.

Reinventing the timepiece

Say hello to the Galaxy Watch8 Series, a new generation of AI-superpowered smartwatches. There is something for everyone, from casual step counters to ultra marathon runners. Uncover what makes you… you.

The ultimate Hi-Fi sound

If you’re into music –like really into music –GalaxyBuds4 Pro will bring out all the details of your favourite tunes and block out distractions with ANC.

Balanced clear sound, all around

Hit play on Galaxy Buds4 and get ready for studio sound quality, locked in with Active Noise Cancellation, bringing you closer to your favourite artists.

OLED 4K AI TV

Movies and games look amazing with deep blacks, bright colours and no annoying glare². It's picture perfect, day or night.

Lifestyle

Allow us to reintroduce what a TV can be. From artful design, big screen moments and outdoor viewing, Samsung Lifestyle TVs turn every space into something special, whether you're watching, decorating, or entertaining.

Neo QLED 4K AI TV

See every detail, even in bright rooms. AI-powered Mini LEDs give you a sharper brighter picture that makes everything look more lifelike - no matter what you're watching.

QLED 4K Smart TV

Bright, bold colours and sharp 4K detail. Thanks to Quantum Dot technology and Pantone-validated colour, everything looks more real. It’s a great all-rounder for everyday watching.

Crystal UHD

Enjoy a clear, vibrant picture that brings your favourite shows and games to life. With built-in apps and easy-to-use design, everything you love to watch is right at your fingertips.

Soundbars

Feel like you're in the middle of the action. Samsung Soundbars bring powerful sound and are easy to connect-no clutter, just great audio.

Washing Machines

Looking for a Laundry Appliance that doesn’t cost the earth to run?

Tumble Dryers

Our Tumble Dryers protect your clothes as they dry, so no need to worry about snagging your favourite top.

Fridge/Freezer

American Style

Family Hub

Ovens and Hobs

Meet the game changing ovens that will transform the way you cook for good.

Microwaves

Different settings and steam cooking options heat up meals in a flash and many can bake, fry and grill.

Smarter screens, Elevated experiences

Go beyond entertainment, transform your screen into a truly intelligent companion that adapts to your lifestyle. Powered by cutting-edge Vision AI, every moment becomes more immersive, intuitive, and effortless.

Samsung Vision AI Enhancing your viewing

Experience fully optimised, upscaled 4K viewing with our smart, adaptive AI processor¹. Enjoy crystal-clear detail with scene-by-scene upscaling that delivers superb cinematic visuals.

Expertly tailored sound, in real-time

Adaptive Sound Pro² optimises audio for your room and what's on screen, while Active Voice Amplifier² enhances dialogue by reducing background noise. Enjoy perfectly balanced sound, every time.

Let Bespoke AI take the load off

AI Wash uses sensors and big data to optimise water, detergent, and rinse time for spotless results. SmartThings, control your laundry remotely and get recommendations by fabric type.

Refrigeration, reimagined with Bespoke AI

Integrated with Samsung SmartThings, these fridges suggest recipes and adjust storage conditions. AI monitoring adapts to your habits to cut waste and save energy.

Where cleaning meets clever

Looking for a smart appliance to do the dirty work for you? Clean your home carefully and efficiently with Samsung Bespoke AI vacuum cleaners.

Samsung Galaxy AI Mobiles

From photography that anticipates your next shot, to productivity tools that understand your habits, Samsung Mobiles put the future in the palm of your hand.

New ways to get things done

Through natural conversation, Galaxy AI boosts your productivity through a sophisticated ecosystem to offer personalised services that cater to your lifestyle.

Samsung Galaxy Book

Learns how you work. With AI-powered performance optimisation, your laptop manages power and memory in real time, ensuring seamless multitasking across apps