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Black Friday

Extra 15% off selected deals

9-12 Months, Customer Rating 4

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Acorn Wooden Dollhouse with Furniture

Wooden Dollhouse with Furniture

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.7 out of 5 stars

23 reviews

Acorn Floorstanding Wooden Play Kitchen - Stone

Lowest Ever Price

Floorstanding Wooden Play Kitchen - Stone

Current sale price is £29.99

(Save £30)

Regular price was £59.99

4 out of 5 stars

4 reviews

Zombie Plague BMX Boys Bike

Black Friday Deal

Plague BMX Boys Bike

Current sale price is £127.99

(Save £32)

Regular price was £159.99

4.4 out of 5 stars

7 reviews

Fisher-Price Learn With Me Purple Monkey Walker Baby Learning Toy with Music & Lights

Lowest Ever Price

Learn With Me Purple Monkey Walker Baby Learning Toy with Music & Lights

Current sale price is £16.99

(Save £22)

Regular price was £38.99

4.7 out of 5 stars

26 reviews

Fisher-Price DJ Bouncin' Beats with Music and Lights

DJ Bouncin' Beats with Music and Lights

Current sale price is £25.99

(Save £4)

Regular price was £29.99

4.8 out of 5 stars

57 reviews

VTech My 1st Gift Set - Pink

My 1st Gift Set - Pink

Current sale price is £16.99

(Save £8)

Regular price was £24.99

4.9 out of 5 stars

37 reviews

Baby Einstein Curiosity Cove 2-in-1 Activity Jumper

Curiosity Cove 2-in-1 Activity Jumper

Current sale price is £59.99

(Save £40)

Regular price was £99.99

4.5 out of 5 stars

39 reviews

VTech First Steps Baby Walker - Pink

First Steps Baby Walker - Pink

Current sale price is £27.99

(Save £2)

Regular price was £29.99

4.9 out of 5 stars

59 reviews

VTech Cutie Puppy Carrier with Adorable Soft Puppy

Cutie Puppy Carrier with Adorable Soft Puppy

Current sale price is £15.99

(Save £4)

Regular price was £19.99

4.5 out of 5 stars

2 reviews

VTech My 1st Gift Set - Blue

My 1st Gift Set - Blue

Current sale price is £16.99

(Save £8)

Regular price was £24.99

4.7 out of 5 stars

28 reviews

VTech First Steps Baby Walker

First Steps Baby Walker

Current sale price is £27.99

(Save £2)

Regular price was £29.99

4.7 out of 5 stars

75 reviews

LeapFrog Shapes & Sharing Picnic Basket - Pink

Black Friday Deal

Shapes & Sharing Picnic Basket - Pink

Current sale price is £18.99

(Save £14)

Regular price was £32.99

4.9 out of 5 stars

41 reviews

VTech Crawl & Learn Brights Ball

Crawl & Learn Brights Ball

Current sale price is £11.89

(Save £8.10)

Regular price was £19.99

4.7 out of 5 stars

55 reviews

VTech Peek-a-Boo Paws

Peek-a-Boo Paws

Current sale price is £14.99

(Save £5)

Regular price was £19.99

4.9 out of 5 stars

8 reviews

Kinderkraft ASTON Tricycle - Mystic Green

ASTON Tricycle - Mystic Green

£84.99

4.7 out of 5 stars

11 reviews

Tomy 7 in 1 Bath Activity Octopus

7 in 1 Bath Activity Octopus

Current sale price is £13.99

(Save £6)

Regular price was £19.99

4.1 out of 5 stars

10 reviews

Paddington Bear Large Paddington Bear

Black Friday Deal

Paddington Bear

Large Paddington Bear

Current sale price is £29.99

(Save £5)

Regular price was £34.99

4.9 out of 5 stars

15 reviews

AURORA The Grinch 18-inch Plush

The Grinch 18-inch Plush

Current sale price is £12.99

(Save £2)

Regular price was £14.99

4.9 out of 5 stars

14 reviews

Tomy Swimming Bluey

Lowest Ever Price

Swimming Bluey

Current sale price is £13.99

(Save £5)

Regular price was £18.99

4.5 out of 5 stars

34 reviews

My Child Coupe Baby Walker - Black Racer

Black Friday Deal

Coupe Baby Walker - Black Racer

Current sale price is £69.99

(Save £10)

Regular price was £79.99

4.4 out of 5 stars

33 reviews

Mamas & Papas Tummy Time Snugglerug - Elephant & Baby - Grey

Lowest Ever Price

Tummy Time Snugglerug - Elephant & Baby - Grey

Current sale price is £29.99

(Save £10)

Regular price was £39.99

4.5 out of 5 stars

2 reviews

Disney Stitch 25cm

Black Friday Deal

Stitch 25cm

Current sale price is £11.99

(Save £3)

Regular price was £14.99

4.9 out of 5 stars

7 reviews

Fisher-Price 2-Sided Steady Speed Walker

Black Friday Deal

2-Sided Steady Speed Walker

Current sale price is £19.99

(Save £20)

Regular price was £39.99

4.8 out of 5 stars

35 reviews

Doona Liki S1 Trike - Urban Grey

Black Friday Deal

Liki S1 Trike - Urban Grey

Current sale price is £139.99

(Save £40)

Regular price was £179.99

4.5 out of 5 stars

6 reviews

Fisher-Price Grow-With-Me Tummy Time Llama

Grow-With-Me Tummy Time Llama

Current sale price is £21.99

(Save £17)

Regular price was £38.99

4.7 out of 5 stars

39 reviews

My Child Unicorn 2-in-1 Walker & Rocker

Lowest Ever Price

Unicorn 2-in-1 Walker & Rocker

Current sale price is £59.99

(Save £10)

Regular price was £69.99

4.1 out of 5 stars

25 reviews

Fisher-Price Wake Up & Learn Coffee Mug Interactive Learning Toy

Wake Up & Learn Coffee Mug Interactive Learning Toy

Current sale price is £9.09

Regular price was £9.99

4.8 out of 5 stars

4 reviews

Paddington Bear Paddington TV Talking Toy

Black Friday Deal

Paddington Bear

Paddington TV Talking Toy

Current sale price is £12.99

(Save £2)

Regular price was £14.99

4.6 out of 5 stars

8 reviews

LeapFrog Learn & Groove Rainbow Lights Piano

Learn & Groove Rainbow Lights Piano

Current sale price is £16.99

(Save £8)

Regular price was £24.99

4.6 out of 5 stars

16 reviews

Encore Acoustic Guitar Outfit - Natural

Black Friday Deal

Acoustic Guitar Outfit - Natural

Current sale price is £99.99

(Save £20)

Regular price was £119.99

4 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.