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Free home delivery on orders £75+

Free returns

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 50% off Sale

Up to 50% off Sale

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

£250 - £500, Diamond

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Gifts & Jewellery55

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Diamond Rings28

Engagement Rings19

Eternity Rings9

Fashion & Dress Rings1

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Lab Grown Diamond36

Cubic Zirconia22

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Moissanite 9ct Gold 1.35ct Moissanite Solitaire Ring

9ct Gold 1.35ct Moissanite Solitaire Ring

Current sale price is £449

Regular price was £499

(Save £50)

4.7 out of 5 stars

10 reviews

Kleora Kleora by Ernest Jones Pure Modern Electrum Diamond Star Burst Hoop Earrings

Kleora by Ernest Jones Pure Modern Electrum Diamond Star Burst Hoop Earrings

£285

Kleora Kleora by Ernest JonesPure Modern Electrum Diamond Star Burst Disc Pendant

Kleora by Ernest JonesPure Modern Electrum Diamond Star Burst Disc Pendant

£250

Love DIAMOND 9Ct White Gold Diamond Cluster Ring

9Ct White Gold Diamond Cluster Ring

Current sale price is £344

Regular price was £459

(Save £115)

2.4 out of 5 stars

45 reviews

Love DIAMOND 9ct Diamond Solitaire Stud Earrings

9ct Diamond Solitaire Stud Earrings

Current sale price is £359

Regular price was £479

(Save £120)

4.2 out of 5 stars

12 reviews

Moissanite 9ct Gold 1/2 Carat Eq Moissanite 7 Stone Eternity Ring

Available in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold colours

9ct Gold 1/2 Carat Eq Moissanite 7 Stone Eternity Ring

Current sale price is £449

Regular price was £499

(Save £50)

5 out of 5 stars

6 reviews

Love DIAMOND 9ct White Gold 20 Point Diamond Shaped Eternity Ring

9ct White Gold 20 Point Diamond Shaped Eternity Ring

Current sale price is £444

Regular price was £592

(Save £148)

5 out of 5 stars

23 reviews

Love DIAMOND 9ct Yellow Gold Diamond Set Wish Bone Ring

9ct Yellow Gold Diamond Set Wish Bone Ring

Current sale price is £299

Regular price was £399

(Save £100)

4.3 out of 5 stars

15 reviews

Love DIAMOND 9Ct Gold Diamond Two Row Wedding Ring

9Ct Gold Diamond Two Row Wedding Ring

Current sale price is £374

Regular price was £499

(Save £125)

3.8 out of 5 stars

5 reviews

Moissanite 9ct Gold Lady Lynsey 1.4ct total Moissanite Solitaire Ring

9ct Gold Lady Lynsey 1.4ct total Moissanite Solitaire Ring

Current sale price is £477

Regular price was £530

(Save £53)

5 out of 5 stars

2 reviews

Love DIAMOND Lab-Grown Diamond Oval Cut Ring

Lab-Grown Diamond Oval Cut Ring

Current sale price is £374

Regular price was £499

(Save £125)

Love DIAMOND 9Ct Diamond Solitaire Ring

9Ct Diamond Solitaire Ring

Current sale price is £495

Regular price was £660

(Save £165)

3.7 out of 5 stars

15 reviews

Moissanite 9ct Gold 33pt Channel Set Shaped Wedding Ring

Available in white gold, rose gold, yellow gold coloursAvailable in white gold, rose gold, yellow gold coloursAvailable in white gold, rose gold, yellow gold coloursAvailable in white gold, rose gold, yellow gold coloursAvailable in white gold, rose gold, yellow gold colours

9ct Gold 33pt Channel Set Shaped Wedding Ring

Current sale price is £449

Regular price was £499

(Save £50)

3.7 out of 5 stars

7 reviews

Love DIAMOND 9ct White Gold Eternity Ring

9ct White Gold Eternity Ring

Current sale price is £332

Regular price was £443

(Save £111)

4 out of 5 stars

22 reviews

Created Brilliance Arianna 9ct Yellow Gold Lab Grown Diamond Bezel Set Solitaire Band Ring

Created Brilliance

Arianna 9ct Yellow Gold Lab Grown Diamond Bezel Set Solitaire Band Ring

Current sale price is £440

Regular price was £550

(Save £110)

H. Samuel 9ct White Gold Engagement Ring. 0.15ct Diamond Channel Set Eternity Ring

9ct White Gold Engagement Ring. 0.15ct Diamond Channel Set Eternity Ring

£499

Love DIAMOND Lab Grown Diamond Solitaire Ring

Lab Grown Diamond Solitaire Ring

Current sale price is £263

Regular price was £350

(Save £87)

5 out of 5 stars

2 reviews

Kleora Pyramid Modern Electrum Diamond Pyramid Bangle - Gold

Pyramid Modern Electrum Diamond Pyramid Bangle - Gold

£325

Love DIAMOND Amethyst With Diamond Three Stone Ring

Amethyst With Diamond Three Stone Ring

Current sale price is £489

Regular price was £699

(Save £210)

5 out of 5 stars

2 reviews

Moissanite Lady Lynsey 9ct Gold 0.33ct Moissanite Eternity Ring

Available in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold colours

Lady Lynsey 9ct Gold 0.33ct Moissanite Eternity Ring

Current sale price is £449

Regular price was £499

(Save £50)

4.4 out of 5 stars

14 reviews

Love DIAMOND Platinum Plated Lab-Grown Diamond Ring

Platinum Plated Lab-Grown Diamond Ring

Current sale price is £299

Regular price was £559

(Save £260)

Beaverbrooks Dance 9ct Gold Diamond Pendant

Dance 9ct Gold Diamond Pendant

£475

4.3 out of 5 stars

6 reviews

Love DIAMOND Lab-Grown Diamond Platinum Ring

Lab-Grown Diamond Platinum Ring

Current sale price is £299

Regular price was £399

(Save £100)

Created Brilliance Lina 9ct Yellow Gold 0.34ct tw. Lab Grown Diamond Tennis Drop Earring Studs

Created Brilliance

Lina 9ct Yellow Gold 0.34ct tw. Lab Grown Diamond Tennis Drop Earring Studs

Current sale price is £340

Regular price was £425

(Save £85)

Love DIAMOND 9 Ct White Gold Diamond Solitaire Stud Earrings

9 Ct White Gold Diamond Solitaire Stud Earrings

Current sale price is £359

Regular price was £479

(Save £120)

4.1 out of 5 stars

10 reviews

Moissanite 9ct Gold Pear and Round Moissanite Pendant and Chain

9ct Gold Pear and Round Moissanite Pendant and Chain

Current sale price is £449

Regular price was £499

(Save £50)

Love DIAMOND 18ct Plated Lab-Grown Diamond 0.70CT Oval Cut Five Stone Ring

18ct Plated Lab-Grown Diamond 0.70CT Oval Cut Five Stone Ring

Current sale price is £299

Regular price was £399

(Save £100)

Love DIAMOND Thick Band Diamond Eternity Ring

Thick Band Diamond Eternity Ring

Current sale price is £366

Regular price was £523

(Save £157)

3 out of 5 stars

2 reviews

Beaverbrooks 9ct White Gold Diamond Stud Earrings

9ct White Gold Diamond Stud Earrings

£375

4 out of 5 stars

3 reviews

Moissanite Starlight 9ct Gold 0.25ct total Moissanite Band Ring

Starlight 9ct Gold 0.25ct total Moissanite Band Ring

Current sale price is £449

Regular price was £499

(Save £50)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.