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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Toys, alienware, Barbie, Bitzee, mango, simspace, Tomy

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Play Figures & Collectibles4

Dolls & Doll Accessories57

Role Play Toys1

Interactive Toys3

Kids Craft Kits3

Beauty & Fashion Craft Sets1

Kids Fancy Dress Costumes3

Preschool Play Figures & Vehicles1

Activity & Sensory Toys1

Scooters, Skateboards & Ride On Toys1

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A

adidas Originals1

Airbrush Plush1

B

Ben & Holly's Little Kingdom7

Black & Decker2

Brainstorm Toys7

C

Captain America1

Construct And Create3

Creativity for Kids4

D

Disney Descendants5

Disney Doorables1

Disney Frozen27

Disney Moana 24

Disney Princess54

Disney Princess Palace Pets1

Disney Stitch41

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Fashion Angels6

Fast & Furious2

Fisher-Price Little People25

Five Nights at Freddy's13

Football Flick25

FurReal Friends5

G

Gabby's Dollhouse19

Gabby's Dollhouse1

Grasshopper Games2

H

Heroes of Goo Jit Zu21

Hollywood Rides2

How to Train Your Dragon9

I

In The Night Garden8

Iron Man and His Awesome Friends1

J

Julia Donaldson2

JURASSIC WORLD19

K

K-Pop Demon Hunters48

Kid Made Modern2

L

L.O.L Surprise!26

LEARNING RESOURCES19

LEGO Animal Crossing5

LEGO Architecture8

LEGO Botanical31

LEGO DC Super Heroes1

LEGO Disney Princess14

LEGO Editions16

LEGO Fortnite10

LEGO Gabby's Dollhouse4

LEGO Harry Potter24

LEGO Jurassic World9

LEGO Marvel Super Heroes5

LEGO Minecraft26

LEGO One Piece10

LEGO Speed Champions26

LEGO Spiderman3

LEGO Star Wars53

LEGO Super Heroes17

LEGO Super Mario9

LEGO Wednesday3

Liberty House31

Little Big Friends2

Little Live Pets12

Lord of the Rings1

Lucky Egg Games3

M

Mamas & Papas55

Manchester City1

Masters Of The Universe12

Melissa & Doug53

Micro Scooter12

Morphy Richards1

mr potato head2

N

Nightmare Before Christmas3

O

Our Generation4

P

Paddington Bear1

R

Relatable Games2

S

Shimmer & Sparkle12

Skibidi Toilet1

Sonic the Hedgehog10

Space Invaders2

Spidey and His Amazing Friends20

Spin Master Games2

Spongebob Squarepants2

Squeeze Ball Creator1

Squishmallows17

Steal A Brainrot2

Stranger Things7

Stretch Armstrong2

Studio Creator4

Sylvanian Families20

T

Teenage Mutant Ninja Turtles14

The Mandalorian3

The Very Hungry Caterpillar1

Thomas & Friends13

Treasure Charms1

U

Unicorn Academy7

University Games35

V

W

Waffle the Wonderdog1

Winnie The Pooh10

X

Y

Z

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

1 out of 5 stars

Collectors Items5

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Barbie 12V RC Electric Ride On

12V RC Electric Ride On

£219.99

Barbie New Barbie® Dreamhouse™ Playset

New Barbie® Dreamhouse™ Playset

Current sale price is £249.99

Regular price was £274.99

(Save £25)

3 out of 5 stars

1 review

Bitzee Interactive Digital Toy Pet Interactive Aquarium

Interactive Digital Toy Pet Interactive Aquarium

£39.99

4.9 out of 5 stars

28 reviews

Bitzee Interactive Digital Pet - Harry Potter

Interactive Digital Pet - Harry Potter

Current sale price is £12.99

Regular price was £39.99

(Save £27)

4.6 out of 5 stars

21 reviews

Barbie Ballerina Dress

Ballerina Dress

£22

5 out of 5 stars

1 review

Barbie Dream Camper Playset with Roof Tent, BBQ Grill with Colour-Change Feature & 60+ Accessories

Dream Camper Playset with Roof Tent, BBQ Grill with Colour-Change Feature & 60+ Accessories

Current sale price is £59.99

Regular price was £119.99

(Save £60)

4.9 out of 5 stars

28 reviews

Barbie 2026 Día De Muertos Collectible Barbie Doll with Satin Mermaid Dress & Removable Calavera Mask

2026 Día De Muertos Collectible Barbie Doll with Satin Mermaid Dress & Removable Calavera Mask

£99.99

Tomy Foam Cone Factory Deluxe Bath Toy

Foam Cone Factory Deluxe Bath Toy

Current sale price is £15.99

Regular price was £19.99

(Save £4)

4.5 out of 5 stars

2 reviews

Tomy Screwball Scramble Level Up Marble Run Game

Screwball Scramble Level Up Marble Run Game

£33.99

5 out of 5 stars

2 reviews

Bitzee Interactive Digital Pet - Harry Potter

Interactive Digital Pet - Harry Potter

Current sale price is £29.99

Regular price was £39.99

(Save £10)

4.6 out of 5 stars

19 reviews

Barbie Collector Edition Marilyn Monroe 100th Anniversary Barbie Doll

Collector Edition Marilyn Monroe 100th Anniversary Barbie Doll

£99.99

5 out of 5 stars

2 reviews

Barbie Dream Plane Playset with Sounds, Microphone & 14 Travel Accessories

Dream Plane Playset with Sounds, Microphone & 14 Travel Accessories

Current sale price is £79.99

Regular price was £99.99

(Save £20)

5 out of 5 stars

20 reviews

Barbie Bubble Sparkle Mermaid Doll with Bubble-Making Feature, Includes Bubble Solution & Hairbrush

Bubble Sparkle Mermaid Doll with Bubble-Making Feature, Includes Bubble Solution & Hairbrush

Current sale price is £19.99

Regular price was £22.99

(Save £3)

4.5 out of 5 stars

38 reviews

Barbie Chelsea Pop-Up Doll House with Doll & 15+ Accessories, House Expands to 17+ x 13+ inches

Chelsea Pop-Up Doll House with Doll & 15+ Accessories, House Expands to 17+ x 13+ inches

Current sale price is £28.99

Regular price was £39.99

(Save £11)

4.9 out of 5 stars

33 reviews

Barbie Skate and Run Pup Doll with Skating Puppy, Roller Skates and Pet Accessories

Skate and Run Pup Doll with Skating Puppy, Roller Skates and Pet Accessories

Current sale price is £19.99

Regular price was £24.99

(Save £5)

5 out of 5 stars

3 reviews

Tomy 7 in 1 Bath Activity Octopus

7 in 1 Bath Activity Octopus

Current sale price is £14.99

Regular price was £19.99

(Save £5)

4.2 out of 5 stars

11 reviews

Barbie Whitney Houston Barbie® Doll

Whitney Houston Barbie® Doll

£69.99

4.3 out of 5 stars

3 reviews

Barbie 14" Bike

14" Bike

Current sale price is £105

Regular price was £179.99

(Save £74.99)

5 out of 5 stars

2 reviews

Barbie 2026 Día De Muertos Barbie Collector Doll with Satin Mermaid Dress & Removable Calavera Mask

2026 Día De Muertos Barbie Collector Doll with Satin Mermaid Dress & Removable Calavera Mask

£99.99

Tomy Hide & Squeak Egg Stackers Baby Toy

Hide & Squeak Egg Stackers Baby Toy

Current sale price is £10.99

Regular price was £15.99

(Save £5)

4.8 out of 5 stars

4 reviews

Barbie Skipper Babysitters Inc. Playset with Skipper Doll, Baby Doll, Stroller & 7 Accessories

Skipper Babysitters Inc. Playset with Skipper Doll, Baby Doll, Stroller & 7 Accessories

Current sale price is £17.99

Regular price was £24.99

(Save £7)

4.7 out of 5 stars

48 reviews

Barbie Mini Slimy Fun Shop

Mini Slimy Fun Shop

Current sale price is £9.99

Regular price was £14.99

(Save £5)

4.5 out of 5 stars

2 reviews

Barbie 2026 Holiday Barbie® Fashion Doll with Red Gown, Doll Stand & Certificate of Authenticity

2026 Holiday Barbie® Fashion Doll with Red Gown, Doll Stand & Certificate of Authenticity

£54.99

Barbie Dream Boat with Pool and Slide Playset

Dream Boat with Pool and Slide Playset

£79.99

4.9 out of 5 stars

60 reviews

Barbie Signature Día De Muertos 2025 Collectible Doll in Ruffled Cream Gown

Signature Día De Muertos 2025 Collectible Doll in Ruffled Cream Gown

Current sale price is £79.99

Regular price was £100.99

(Save £21)

5 out of 5 stars

24 reviews

Barbie The Movie Ken Collectible Doll, Ryan Gosling as Ken Wearing Pink Jumpsuit with “B” Detail

The Movie Ken Collectible Doll, Ryan Gosling as Ken Wearing Pink Jumpsuit with “B” Detail

Current sale price is £53.99

Regular price was £66.99

(Save £13)

4.9 out of 5 stars

24 reviews

Barbie Signature Lunar New Year Fashion Doll, Red Dress with Golden Peonies, Collectible Gift

Signature Lunar New Year Fashion Doll, Red Dress with Golden Peonies, Collectible Gift

Current sale price is £55.99

Regular price was £69.99

(Save £14)

4.7 out of 5 stars

23 reviews

Barbie Club Chelsea Ice Cream Shop Playset with Chelsea Doll, Sensory Dough and Accessories

Club Chelsea Ice Cream Shop Playset with Chelsea Doll, Sensory Dough and Accessories

£29.99

4.8 out of 5 stars

25 reviews

Barbie Deluxe Style Closet Playset with Spin & Style Dressing Room, Vanity Area, 4 Fashions and 20+ Pieces

Deluxe Style Closet Playset with Spin & Style Dressing Room, Vanity Area, 4 Fashions and 20+ Pieces

£49.99

Barbie Petal Pop Scented Fashion Doll with Pink Tulip Dress, Reveal Accessories like Bunny & More

Petal Pop Scented Fashion Doll with Pink Tulip Dress, Reveal Accessories like Bunny & More

Current sale price is £22.99

Regular price was £24.99

(Save £2)

4.8 out of 5 stars

31 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.