Denim Fit Guide
From top trend shapes to timeless silhouettes, delve into our denim guide to discover your perfect pair!
From denim that captures the culture of a moment to silhouettes that stand the test of time, a good pair of jeans are the foundation of every wardrobe, delve into our denim guide to discover your perfect pair!
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This contemporary silhouette has transformed into an off-duty wardrobe staple in recent years, characterised by a figure-hugging high waistline that billows out into a laid-back baggy style, the wide leg fit makes every day dressing easier than ever. Tuck in a classic white tee and team with your latest trainers for an effortlessly cool weekend ensemble or for a more elevated evening look, pair with heels and a blouse for a sophisticated, leg lengthening fit.
Shop Wide leg jeansLooking for timeless style over trend lead pieces? A straight leg jean is the ultimate stay-in-vogue pair to keep your denim edit eternally stylish. This no-frills silhouette serves you straight up – no twists here! Offering a streamlined shape from hip to heel that doesn’t sit too tight, it’s a style that compliments every shape and size and has maximum day-to-night appeal, just swap sneakers for stilettos to take these jeans from the café to the club.
Shop Straight jeansForever synonymous with the psychedelic style of the 1970’s, the flare is the bootcut’s more dramatic older sister! Famous for their curve caressing high waistline and slimline fit that widens into an exaggerated flared hemline, this oh-so-stylish silhouette instantly elevates any outfit, from a simple T-shirt and trainers to a bohemian blouse paired with heeled sandals, the flare is a silhouette your denim edit can’t live without.
Shop Flare jeansSitting at the midway point between straight and skinny, the slim leg silhouette is the perfect shape-skimming option for those that prefer a closer fit that doesn’t cling to your curves. This slender style tapers from hip to heel for an all-round flattering fit that sits just right. And with pin parading styles making a major fashion come-back, now’s the perfect time to take the plunge into the world of more shaping silhouettes.
Shop Slim jeansFor flattering, forever style you’ll wear on repeat, it’s got to be a Mom jean! The most hard-working item in your wardrobe and the sartorial off-set for endless outfits, this versatile shape is guaranteed to weather the storm of flash-in-the-pan trends and keep you feeling fabulous year after year. Designed with a relaxed upper leg that allows for a little more wiggle room on the thighs and gradually tapers to the ankle, it’s streamline silhouette creates a classic look that compliments your curves.
Shop Mom jeansFlaunt your feminine curves in an iconic pair of skinny jeans, this ever contemporary and unapologetically slinky silhouette features sculpting seams in all the right places. Designed with plenty of stretch for a second skin feel that doesn’t compromise on comfort, the shaping skinny jean is an off duty staple you’ll reach for to bring a boost of confidence to your casual attire.
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As denim production has a greater tax on our planet, its more important than ever to keep our jeans in wearable condition for as long as possible. Unlike other garments in your wardrobe, regularly washing jeans leads to fading, draining the denim of its colour over time. The key to keeping your jeans looking new for longer is to wash them as little as possible, once every month or so is more than enough to ward off unwanted smells and ensure they’re well kept.
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Wash on a maximum temperature of 30 degrees
· Opt for a gentle machine washing program
· Spot treat stains in-between washes
· Wash jeans inside out to preserve colour
· Never use fabric softener
· Never tumble dry, this will fade the colour further
· Hang dry on a drying rack
Myth busting: Contrary to popular belief, freezing your jeans won’t kill bacteria but rather put it into hibernation, to keep jeans fresh in-between washes, air them outside whenever possible and invest in a good fabric spray.