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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

All, Emma, Joules, MasterClass, Soiree, TEQUILA ROSE, Tommee Tippee, Yardmaster, Customer Rating 4

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Home & Garden34

Gifts & Jewellery3

Technology & Gaming1

All Black Friday Deals23

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A

Activity Superstore3

Adam Fires & Fireplaces9

adidas Originals692

adidas Sportswear441

adidas Terrex131

AMERICAN TOURISTER1

Applied Nutrition3

Armani Exchange16

B

Baby Born Real1

Baker By Ted Baker3

Barbour International11

Beauty Of Joseon4

Ben & Holly's Little Kingdom2

Black & Decker30

Body Sculpture15

Bowers & Wilkins1

Brainstorm Toys4

C

Canopia by Palram14

Carolina Herrera4

Catherine Lansfield211

Cheshire Mouldings1

Clair De Lune23

Copenhagen Home9

Cosmic Kylie Jenner3

Created Brilliance2

D

Dead Mans Finger1

Disney Cinderella1

Disney Descendants5

Disney Doorables1

Disney Moana 23

Disney Princess23

Disney Princess Palace Pets1

Dreams & Drapes6

E

EA7 Emporio Armani6

Elizabeth Arden78

Emporio Armani2

ENAMEL Copenhagen1

Estée Lauder78

Exploding Kittens1

F

Fisher-Price Little People9

Football Flick10

French Connection4

Friends Like These10

Fujifilm Instax5

FurReal Friends6

G

Gabby's Dollhouse11

Gallery Direct17

George Foreman3

Good Food by Tower3

Guess How Much I Love You1

H

Hawaiian Tropics4

Helena Springfield2

Heroes of Goo Jit Zu11

Hollywood Rides3

Hotel Chocolat6

How to Train Your Dragon2

I

Iconic London42

In The Night Garden4

Interiors By Premier3

Iron Man and His Awesome Friends1

J

Jack & Jones Junior2

Jean Paul Gaultier9

Johnnie Walker1

Joma Jewellery4

Jones Bootmaker2

Joseph Joseph32

Jovonna London1

Juicy Couture16

JURASSIC WORLD5

Just Sheepskin2

K

K-Pop Demon Hunters9

Kate Spade New York8

Kylie Cosmetics1

L

L.O.L Surprise!21

L'Oreal Paris97

L'Oreal Paris Men Expert19

Lauren by Ralph Lauren15

Laurence Llewelyn-Bowen12

LEARNING RESOURCES13

LEGO Animal Crossing4

LEGO Architecture7

LEGO Botanical20

LEGO DC Super Heroes1

LEGO Disney Princess2

LEGO Editions10

LEGO Gabby's Dollhouse2

LEGO Harry Potter22

LEGO Jurassic World6

LEGO Minecraft16

LEGO One Piece4

LEGO Speed Champions24

LEGO Spiderman2

LEGO Star Wars38

LEGO Super Heroes10

LEGO Super Mario5

LEGO Wednesday2

Little Big Friends1

Little Live Pets3

Little Mistress3

Living and Home13

Long Tall Sally26

Lyle & Scott Sport1

M

Made By Mitchell2

Mamas & Papas21

Manchester City2

Manchester United3

Marvel Avengers5

Masters Of The Universe6

Matthew Williamson2

Maxwell & Williams1

Melissa & Doug14

Michelle Keegan5

Michelle Keegan Home35

Mickey Mouse Clubhouse1

Miss Mary of Sweden25

MOET & CHANDON2

Morphy Richards39

Murdock London1

N

Nescafe Dolce Gusto2

Nightmare Before Christmas1

Nike Max Fusion1

Nintendo Switch1

Nintendo Switch 21

Numatic International11

NYX PROFESSIONAL MAKEUP59

O

OSA Fine Spirits1

Osprey Action Sports12

Our Generation1

OUTDOOR REVOLUTION5

P

Paddington Bear2

Paradox London3

Pineapple Elephant3

Polo Ralph Lauren41

Price & Kensington3

R

Rachel Jackson1

Relatable Games1

Revolution Beauty London29

Roberto Cavalli5

Rosewood X Battersea1

ROYAL WORCESTER7

Russell Hobbs89

S

Summerhouse by Navigate1

Seasalt Cornwall1

Shimmer & Sparkle4

Shock Absorber2

Snuggledown of Norway9

Sonic the Hedgehog1

Spicers Of Hythe3

Spidey and His Amazing Friends3

Spin Master Games2

Spring & Spruce1

Stanley FatMax11

Steal A Brainrot1

Streetwize Accessories3

Stretch Armstrong2

Studio Creator1

Superfresco Easy5

Superfresco Paintable4

T

Teenage Mutant Ninja Turtles3

The Christmas Gift Co2

The Fine Bedding Company30

The Love Collection74

THE NORTH FACE113

The Personalised Memento Company91

The Very Collection1760

Thomas & Friends4

Tommee Tippee53

Tommy Hilfiger22

Totes Isotoner2

Treasure Charms1

Treat Republic19

Tutti Bambini11

U

UNDER ARMOUR423

Unicorn Academy1

University Games4

V

Versace Jeans Couture1

Virgin Experience Days10

Vivienne Westwood12

W

Western Digital1

William Morris at Home1

Winnie The Pooh2

X

Y

Yankee Candle37

Z

Zavetti Canada11

Small Double 4ft1

Double 4ft 6in5

Super King 6ft5

£100 - £25017

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Emma Original Lite Mattress (2025 Version)

Black Friday Price Promise >

Original Lite Mattress (2025 Version)

Current sale price is From £139

Regular price was From £169

(Save up to £50)

4.6 out of 5 stars

398 reviews

Emma Original Mattress (2025 Version)

Black Friday Price Promise >

Original Mattress (2025 Version)

Current sale price is From £199

Regular price was From £279

(Save up to £160)

4.7 out of 5 stars

493 reviews

Tommee Tippee ELECTRIC STERILISER BLACK UK

Black Friday Price Promise >

ELECTRIC STERILISER BLACK UK

Current sale price is £50

Regular price was £75

(Save £25)

4.8 out of 5 stars

33 reviews

Yardmaster 8ft X 4ft Castleton Pent Roof Metal Shed

Black Friday Price Promise >

8ft X 4ft Castleton Pent Roof Metal Shed

Current sale price is £225

Regular price was £260

(Save £35)

4 out of 5 stars

4 reviews

Tommee Tippee Perfect Prep Baby Bottle Formula Maker - Slate

Perfect Prep Baby Bottle Formula Maker - Slate

£140

4.8 out of 5 stars

289 reviews

Tommee Tippee Electric Steriliser White Uk

Black Friday Price Promise >

Electric Steriliser White Uk

Current sale price is £50

Regular price was £75

(Save £25)

4.9 out of 5 stars

34 reviews

Emma Original Elite Mattress

Original Elite Mattress

From £699

4.1 out of 5 stars

121 reviews

Tommee Tippee UV Steriliser for Baby Bottles

UV Steriliser for Baby Bottles

£150

4.8 out of 5 stars

76 reviews

Emma Original Lite Mattress

Original Lite Mattress

From £199

4.7 out of 5 stars

374 reviews

Yardmaster 6ft X 7ft Castleton Apex Roof Metal Shed

6ft X 7ft Castleton Apex Roof Metal Shed

£315

4 out of 5 stars

1 review

Tommee Tippee Prep Go Formula Feed Maker Kit UV

Prep Go Formula Feed Maker Kit UV

£60

4.6 out of 5 stars

81 reviews

Emma Original Pro Superking Mattress (2025 Version)

Original Pro Superking Mattress (2025 Version)

From £399

4.5 out of 5 stars

351 reviews

Tommee Tippee Bottle And Steriliser Kit Black

Bottle And Steriliser Kit Black

£80

4.8 out of 5 stars

30 reviews

Joules Kennington Coat L

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Kennington Coat L

Current sale price is From £20

Regular price was From £27

(Save up to £9)

4 out of 5 stars

1 review

Tommee Tippee Double Electric Breast Pump

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Double Electric Breast Pump

Current sale price is £120

Regular price was £150

(Save £30)

4.7 out of 5 stars

93 reviews

Tommee Tippee Perfect Prep Baby Bottle Formula Maker - Chalk

Perfect Prep Baby Bottle Formula Maker - Chalk

£140

4.8 out of 5 stars

288 reviews

Yardmaster 10ft X 13ft Castleton Apex Roof Metal Shed

Black Friday Price Promise >

10ft X 13ft Castleton Apex Roof Metal Shed

Current sale price is £525

Regular price was £590

(Save £65)

4 out of 5 stars

2 reviews

Tommee Tippee Baby Care Set

Baby Care Set

£20

4.5 out of 5 stars

102 reviews

Tommee Tippee PrepGo Natural Start Kit Bundle

PrepGo Natural Start Kit Bundle

£45

4.4 out of 5 stars

39 reviews

Tommee Tippee Double Wearable Breast Pump

Double Wearable Breast Pump

£180

4.9 out of 5 stars

63 reviews

Tommee Tippee Dreammaker Baby Sleep Aid

Dreammaker Baby Sleep Aid

£30

4.5 out of 5 stars

56 reviews

Joules Moorsdale Reversible Ketchup Puffer Coat

Black Friday Price Promise >

Moorsdale Reversible Ketchup Puffer Coat

Current sale price is From £20

Regular price was From £26

(Save up to £7)

4 out of 5 stars

5 reviews

Joules Women's Barn Jacket - Tan Brown

Black Friday Price Promise >

Women's Barn Jacket - Tan Brown

Current sale price is £42.25

Regular price was £79

(Save £36.75)

4.7 out of 5 stars

3 reviews

TEQUILA ROSE 2x5cl & Shot Glasses

2x5cl & Shot Glasses

£13.99

4.6 out of 5 stars

9 reviews

Joules Khaki Quilted Coat L

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Khaki Quilted Coat L

Current sale price is From £16

Regular price was From £21

(Save up to £6)

4.5 out of 5 stars

2 reviews

MasterClass Smart Space 7pc Stacking Non-Stick Baking & Roasting Set

Smart Space 7pc Stacking Non-Stick Baking & Roasting Set

£68

4.2 out of 5 stars

20 reviews

Joules Moorsdale Reversible Navy Puffer Coat

Black Friday Price Promise >

Moorsdale Reversible Navy Puffer Coat

Current sale price is From £20

Regular price was From £26

(Save up to £7)

4 out of 5 stars

2 reviews

Tommee Tippee Advanced Anti- Colic Starter Feeding Bottle Kit- Clear

Advanced Anti- Colic Starter Feeding Bottle Kit- Clear

£39

4.8 out of 5 stars

125 reviews

Tommee Tippee Electric Bottle Warmer UK

Electric Bottle Warmer UK

£35

4.7 out of 5 stars

28 reviews

Tommee Tippee Prep Go Formula Feed Maker Uv

Black Friday Price Promise >

Prep Go Formula Feed Maker Uv

Current sale price is £40

Regular price was £50

(Save £10)

4.6 out of 5 stars

81 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.