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Free home delivery on orders £75+

Free returns

Shop the brands you love

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Get autumn ready - up to 25% off with code AUTUMN

Get autumn ready - up to 25% off with code AUTUMN

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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£250 - £50014

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Love DIAMOND 1Ct Diamond Solitaire Halo Ring Lab Grown

1Ct Diamond Solitaire Halo Ring Lab Grown

Current sale price is £800

Regular price was £1000

(Save £200)

3.7 out of 5 stars

3 reviews

Love DIAMOND 2Ct Pear Shaped Diamond Solitaire Ring Lab Grown

2Ct Pear Shaped Diamond Solitaire Ring Lab Grown

Current sale price is £1960

Regular price was £2450

(Save £490)

2.5 out of 5 stars

2 reviews

Moissanite Lady Lynsey 9ct Gold 1ct total Round Brilliant Moissanite Solitaire Ring With Stone Set Shoulders

Available in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold colours

Lady Lynsey 9ct Gold 1ct total Round Brilliant Moissanite Solitaire Ring With Stone Set Shoulders

Current sale price is £539

Regular price was £599

(Save £60)

4.7 out of 5 stars

56 reviews

Love DIAMOND Lab-Grown Diamond Oval Cut Ring

Lab-Grown Diamond Oval Cut Ring

Current sale price is £349

Regular price was £499

(Save £150)

Love DIAMOND Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Current sale price is £979

Regular price was £1399

(Save £420)

Love DIAMOND Lab Grown Diamond Solitaire Ring

Lab Grown Diamond Solitaire Ring

Current sale price is £280

Regular price was £350

(Save £70)

5 out of 5 stars

2 reviews

Moissanite 9ct Gold 1/2 Carat Eq Moissanite 7 Stone Eternity Ring

Available in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold colours

9ct Gold 1/2 Carat Eq Moissanite 7 Stone Eternity Ring

Current sale price is £449

Regular price was £499

(Save £50)

5 out of 5 stars

6 reviews

Moissanite 9ct Gold 1.5 Carat Eq Two Piece Bridal Set

Available in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold colours

9ct Gold 1.5 Carat Eq Two Piece Bridal Set

Current sale price is £899

Regular price was £999

(Save £100)

4.4 out of 5 stars

8 reviews

Love DIAMOND Lab Grown Diamond Solitaire Ring

Lab Grown Diamond Solitaire Ring

Current sale price is £600

Regular price was £750

(Save £150)

5 out of 5 stars

1 review

Love DIAMOND Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Current sale price is £595

Regular price was £850

(Save £255)

Created Brilliance Penelope 9ct Yellow Gold 1.25ct tw Lab-Grown Diamond Tennis Bracelet 7 Inches

Created Brilliance

Penelope 9ct Yellow Gold 1.25ct tw Lab-Grown Diamond Tennis Bracelet 7 Inches

Current sale price is £1680

Regular price was £2100

(Save £420)

5 out of 5 stars

1 review

Love DIAMOND 2Ct Diamond Trilogy Lab Grown Ring

2Ct Diamond Trilogy Lab Grown Ring

Current sale price is £1362

Regular price was £1946

(Save £584)

5 out of 5 stars

1 review

Created Brilliance Cassie 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Created Brilliance

Cassie 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Current sale price is £920

Regular price was £1150

(Save £230)

5 out of 5 stars

1 review

Love DIAMOND 1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Current sale price is £889

Regular price was £1111

(Save £222)

Moissanite Platinum 1.15ct total Moissanite Solitaire Ring

Platinum 1.15ct total Moissanite Solitaire Ring

Current sale price is £1439

Regular price was £1799

(Save £360)

Love DIAMOND Lab-Grown Diamond Platinum Ring

Lab-Grown Diamond Platinum Ring

Current sale price is £279

Regular price was £399

(Save £120)

Created Brilliance Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Created Brilliance

Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Current sale price is £740

Regular price was £925

(Save £185)

4.5 out of 5 stars

4 reviews

Love DIAMOND 5 Stone Princess Cut Ring - Lab Grown

5 Stone Princess Cut Ring - Lab Grown

Current sale price is £1404

Regular price was £1755

(Save £351)

Love DIAMOND 2.00ct Oval Diamond Solitaire Ring Lab Grown

2.00ct Oval Diamond Solitaire Ring Lab Grown

Current sale price is £979

Regular price was £1399

(Save £420)

Created Brilliance Zara 9ct Yellow Gold Lab Grown Diamond Marquise Band Ring

Created Brilliance

Zara 9ct Yellow Gold Lab Grown Diamond Marquise Band Ring

Current sale price is £600

Regular price was £750

(Save £150)

Love DIAMOND 0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

Current sale price is £719

Regular price was £899

(Save £180)

Created Brilliance Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Created Brilliance

Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Current sale price is £720

Regular price was £900

(Save £180)

Love DIAMOND 2Ct Emerald Cut Diamond Solitaire Ring Lab Grown

2Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £1794

Regular price was £2243

(Save £449)

5 out of 5 stars

1 review

Love DIAMOND 2Ct Princess Cut Diamond Solitaire Ring

2Ct Princess Cut Diamond Solitaire Ring

Current sale price is £2040

Regular price was £2550

(Save £510)

4 out of 5 stars

2 reviews

Moissanite Statement Collection 9ct White Gold 4ct eq Round Brilliant Solitaire Ring

Statement Collection 9ct White Gold 4ct eq Round Brilliant Solitaire Ring

Current sale price is £799

Regular price was £999

(Save £200)

5 out of 5 stars

1 review

Love DIAMOND 0.50ct Oval Double Halo Diamond Dress Ring Lab Grown

0.50ct Oval Double Halo Diamond Dress Ring Lab Grown

Current sale price is £680

Regular price was £850

(Save £170)

Created Brilliance Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Created Brilliance

Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Current sale price is £860

Regular price was £1075

(Save £215)

Love DIAMOND Diamond Halo Lab Grown Solitaire Ring

Diamond Halo Lab Grown Solitaire Ring

Current sale price is £620

Regular price was £775

(Save £155)

Created Brilliance Astrid 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Created Brilliance

Astrid 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Current sale price is £1000

Regular price was £1125

(Save £125)

Love DIAMOND Cece 9ct White Gold Lab Grown Marquise 0.55ct Diamond Ring

Cece 9ct White Gold Lab Grown Marquise 0.55ct Diamond Ring

Current sale price is £680

Regular price was £850

(Save £170)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.