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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off selected new Fashion, Sports & Beauty

Up to 40% off selected new Fashion, Sports & Beauty

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

All, Occasionwear, All Offers, For Her, Diamond

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The Love Collection1

£250 - £50012

£500 - £75028

£750 - £100011

£1000 and more22

5 out of 5 stars

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Diamond Rings69

Engagement Rings51

Eternity Rings11

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Cubic Zirconia6

Lab Grown Diamond71

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Love DIAMOND Lab-Grown Diamond Oval Cut Ring

Lab-Grown Diamond Oval Cut Ring

Current sale price is £399

Regular price was £499

(Save £100)

Created Brilliance Penelope 9ct Yellow Gold 1.25ct tw Lab-Grown Diamond Tennis Bracelet 7 Inches

Created Brilliance

Penelope 9ct Yellow Gold 1.25ct tw Lab-Grown Diamond Tennis Bracelet 7 Inches

Current sale price is £1680

Regular price was £2100

(Save £420)

5 out of 5 stars

1 review

Created Brilliance Thea 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Created Brilliance

Thea 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Current sale price is £584

Regular price was £730

(Save £146)

Love DIAMOND 9Ct White Gold Diamond Cluster Ring

9Ct White Gold Diamond Cluster Ring

Current sale price is £367

Regular price was £459

(Save £92)

2.4 out of 5 stars

45 reviews

Created Brilliance Astrid 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Created Brilliance

Astrid 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Current sale price is £1000

Regular price was £1125

(Save £125)

Love DIAMOND 1Ct Diamond Solitaire Halo Ring Lab Grown

1Ct Diamond Solitaire Halo Ring Lab Grown

Current sale price is £800

Regular price was £1000

(Save £200)

3.7 out of 5 stars

3 reviews

Love DIAMOND 0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

Current sale price is £719

Regular price was £899

(Save £180)

Love DIAMOND 2Ct Princess Cut Diamond Solitaire Ring

2Ct Princess Cut Diamond Solitaire Ring

Current sale price is £2040

Regular price was £2550

(Save £510)

4 out of 5 stars

2 reviews

Created Brilliance Delia 9ct Yellow Gold Lab Grown Diamond Fluid Ring

Created Brilliance

Delia 9ct Yellow Gold Lab Grown Diamond Fluid Ring

Current sale price is £692

Regular price was £865

(Save £173)

Love DIAMOND 2Ct Diamond Trilogy Lab Grown Ring

2Ct Diamond Trilogy Lab Grown Ring

Current sale price is £1557

Regular price was £1946

(Save £389)

5 out of 5 stars

1 review

Created Brilliance Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Created Brilliance

Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Current sale price is £672

Regular price was £840

(Save £168)

Love DIAMOND 2Ct Pear Shaped Diamond Solitaire Ring Lab Grown

2Ct Pear Shaped Diamond Solitaire Ring Lab Grown

Current sale price is £1960

Regular price was £2450

(Save £490)

2.5 out of 5 stars

2 reviews

Created Brilliance Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Created Brilliance

Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Current sale price is £840

Regular price was £1050

(Save £210)

Love DIAMOND Cece 9ct Gold Lab Grown Marquise 0.55ct Diamond Ring

Cece 9ct Gold Lab Grown Marquise 0.55ct Diamond Ring

Current sale price is £680

Regular price was £850

(Save £170)

Love DIAMOND 1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Current sale price is £889

Regular price was £1111

(Save £222)

Love DIAMOND 1Ct Round Diamond Solitaire Ring

1Ct Round Diamond Solitaire Ring

Current sale price is £1120

Regular price was £1400

(Save £280)

5 out of 5 stars

2 reviews

The Love Collection Lottie 9ct White Gold Natural Green Amethyst Lab Grown Diamond Ring.

The Love Collection

Lottie 9ct White Gold Natural Green Amethyst Lab Grown Diamond Ring.

Current sale price is £799

Regular price was £999

(Save £200)

Love DIAMOND 1Ct Emerald Cut Diamond Solitaire Ring Lab Grown

1Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £1200

Regular price was £1500

(Save £300)

5 out of 5 stars

2 reviews

Love DIAMOND 2Ct Diamond Trilogy Ring Lab Grown

2Ct Diamond Trilogy Ring Lab Grown

Current sale price is £1199

Regular price was £1499

(Save £300)

2 out of 5 stars

1 review

Love DIAMOND Cece 9ct White Gold Lab Grown Marquise 0.55ct Diamond Ring

Cece 9ct White Gold Lab Grown Marquise 0.55ct Diamond Ring

Current sale price is £680

Regular price was £850

(Save £170)

Love DIAMOND Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Current sale price is £1119

Regular price was £1399

(Save £280)

Love DIAMOND 2.00ct Diamond Trilogy Ring Lab Grown

2.00ct Diamond Trilogy Ring Lab Grown

Current sale price is £840

Regular price was £1050

(Save £210)

Created Brilliance Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Created Brilliance

Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Current sale price is £860

Regular price was £1075

(Save £215)

Love DIAMOND 2.00ct Oval Diamond Solitaire Ring Lab Grown

2.00ct Oval Diamond Solitaire Ring Lab Grown

Current sale price is £1119

Regular price was £1399

(Save £280)

Love DIAMOND 18ct Plated Lab-Grown Diamond Cluster Ring

18ct Plated Lab-Grown Diamond Cluster Ring

Current sale price is £351

Regular price was £439

(Save £88)

Created Brilliance Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Created Brilliance

Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Current sale price is £740

Regular price was £925

(Save £185)

4.5 out of 5 stars

4 reviews

Love DIAMOND 9Ct Diamond Solitaire Ring

9Ct Diamond Solitaire Ring

Current sale price is £528

Regular price was £660

(Save £132)

3.7 out of 5 stars

15 reviews

Moissanite Platinum 1.15ct total Moissanite Solitaire Ring

Platinum 1.15ct total Moissanite Solitaire Ring

Current sale price is £1439

Regular price was £1799

(Save £360)

Created Brilliance Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Created Brilliance

Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Current sale price is £720

Regular price was £900

(Save £180)

Love DIAMOND 9ct White Gold Lab Grown Cushion Ring

9ct White Gold Lab Grown Cushion Ring

Current sale price is £648

Regular price was £810

(Save £162)

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.