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Up to 40% off

Feeding & Weaning, All Offers, Baby & Kids

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Bottles & Accessories8

Breast Pumps & Accessories16

Support & Feeding Pillows16

Baby Weaning Essentials23

Bibs & Muslin Squares3

Toddler Learning Towers1

Nursing Chairs7

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£100 - £25011

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Results: 1 - 30 (of 95)

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Momcozy Double M5 Wearable Electric Breast Pump

Double M5 Wearable Electric Breast Pump

Current sale price is £144

(Save £36)

Regular price was £180

3.7 out of 5 stars

45 reviews

Kinderkraft Tummie Folding Feeding Highchair - Grey

Tummie Folding Feeding Highchair - Grey

Current sale price is £70

(Save £15)

Regular price was £85

4.2 out of 5 stars

5 reviews

Momcozy Baby Bottle Washer - Sterilizer

Baby Bottle Washer - Sterilizer

Current sale price is £260

(Save £70)

Regular price was £330

3.3 out of 5 stars

4 reviews

Avent Philips Avent Natural Response Baby Gift Set - 2x 4oz, 2x 9oz Baby Bottles, Soother and Bottle Brush, SCD657/11

Philips Avent Natural Response Baby Gift Set - 2x 4oz, 2x 9oz Baby Bottles, Soother and Bottle Brush, SCD657/11

Current sale price is £34

(Save £9)

Regular price was £43

4.7 out of 5 stars

15 reviews

Mamas & Papas Baby Snug and Activity Tray- Eucalyptus - Green

Baby Snug and Activity Tray- Eucalyptus - Green

Current sale price is £46

(Save £14)

Regular price was £60

5 out of 5 stars

20 reviews

Nuby Rapidcool Kit (2 x Rapidcool Units, 1 x Flask, 2 x Milk Powder Dispensers)

Rapidcool Kit (2 x Rapidcool Units, 1 x Flask, 2 x Milk Powder Dispensers)

Current sale price is £64

(Save £16)

Regular price was £80

4.5 out of 5 stars

398 reviews

Mamas & Papas Snax Highchair - Jungle Alphabet

Snax Highchair - Jungle Alphabet

Current sale price is £69

(Save £21)

Regular price was £90

5 out of 5 stars

2 reviews

Nuby Rapidcool flask

Rapidcool flask

Current sale price is £32

(Save £8)

Regular price was £40

4.5 out of 5 stars

421 reviews

Dr Browns Clean Steam Bottle Steriliser and Dryer

Clean Steam Bottle Steriliser and Dryer

Current sale price is £94

(Save £20)

Regular price was £114

5 out of 5 stars

4 reviews

Silentnight Pregnancy U-Shape Body Support Pillow with Removeable Washable Cover - 140cm x 70cm

Pregnancy U-Shape Body Support Pillow with Removeable Washable Cover - 140cm x 70cm

£40

3.1 out of 5 stars

8 reviews

Babymoov Cosydream Newborn Cuddle Baby Nest/Support Lounger - Smokey (0-3 months) - Grey

Cosydream Newborn Cuddle Baby Nest/Support Lounger - Smokey (0-3 months) - Grey

Current sale price is £40

(Save £5)

Regular price was £45

4.8 out of 5 stars

70 reviews

Momcozy Air 1 Breast Pump

Air 1 Breast Pump

Current sale price is £378

(Save £41.99)

Regular price was £419.99

5 out of 5 stars

5 reviews

Tommee Tippee Electric Steriliser - Black

Electric Steriliser - Black

Current sale price is £55

(Save £20)

Regular price was £75

4.5 out of 5 stars

68 reviews

Dr Browns Options + Newborn Gift Set

Options + Newborn Gift Set

Current sale price is £59

(Save £15)

Regular price was £74

4 out of 5 stars

4 reviews

Mamas & Papas Snax Highchair - Happy Planet

Snax Highchair - Happy Planet

Current sale price is £69

(Save £21)

Regular price was £90

4 out of 5 stars

5 reviews

Tommee Tippee Weaning Starter Kit - Multi

Weaning Starter Kit - Multi

Current sale price is £13

(Save £2)

Regular price was £15

4.8 out of 5 stars

23 reviews

Tommee Tippee Electrical Steriliser - White

Electrical Steriliser - White

Current sale price is £55

(Save £20)

Regular price was £75

4.6 out of 5 stars

63 reviews

Momcozy M6 Double Breast Pump

M6 Double Breast Pump

Current sale price is £195

(Save £35)

Regular price was £230

3 out of 5 stars

9 reviews

Momcozy M5 Wearable Electric Breast Pump

M5 Wearable Electric Breast Pump

Current sale price is £72

(Save £18)

Regular price was £90

3.6 out of 5 stars

43 reviews

Kinderkraft MamaFlow hands free single breast pump Gold

MamaFlow hands free single breast pump Gold

Current sale price is £42

(Save £8)

Regular price was £50

Tommee Tippee 3-in-1 Advanced Pouch and Bottle Warmer - White/Grey

3-in-1 Advanced Pouch and Bottle Warmer - White/Grey

Current sale price is £39

(Save £11)

Regular price was £50

4.3 out of 5 stars

15 reviews

Kinderkraft GAJA Rechargable baby travel bottle warmer beige

GAJA Rechargable baby travel bottle warmer beige

Current sale price is £50

(Save £10)

Regular price was £60

Babymore Callie Nursing Chair with Stool - Oatmeal

Callie Nursing Chair with Stool - Oatmeal

Current sale price is £245

(Save £34)

Regular price was £279

Momcozy S9 Pro Breast Pump

S9 Pro Breast Pump

Current sale price is £56

(Save £9)

Regular price was £65

Avent Philips Avent Natural Response Baby Bottles - 3x Baby Bottles, BPA Free, SCY903/03

Philips Avent Natural Response Baby Bottles - 3x Baby Bottles, BPA Free, SCY903/03

Current sale price is £20

(Save £5)

Regular price was £25

4.8 out of 5 stars

47 reviews

CuddleCo Etta Nursing Chair - Boucle Off White

Etta Nursing Chair - Boucle Off White

Current sale price is £289

(Save £210)

Regular price was £499

5 out of 5 stars

1 review

Kinderkraft GentleNest double breast pump

GentleNest double breast pump

Current sale price is £65

(Save £15)

Regular price was £80

Mamas & Papas Baby Snug and Activity Tray- Pebble Grey

Baby Snug and Activity Tray- Pebble Grey

Current sale price is £46

(Save £14)

Regular price was £60

5 out of 5 stars

21 reviews

Lansinoh 2-in-1 Double Electric Breast Pump

2-in-1 Double Electric Breast Pump

Current sale price is £144

(Save £26)

Regular price was £170

4.6 out of 5 stars

38 reviews

Cosatto Noodle 0+ Highchair, with Newborn Recline (Birth-15kg) - Camille

Noodle 0+ Highchair, with Newborn Recline (Birth-15kg) - Camille

Current sale price is £99

(Save £30)

Regular price was £129

5 out of 5 stars

4 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes iPad Air M4, Samsung S26 range, PlayStation 5 consoles, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.