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Up to 30% off Sale!

Up to 30% off Sale!

Baby & Kids, Kickers, Mamas & Papas, All Offers

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Bathtime & Changing20

Bouncers, Walkers & Swings18

Feeding & Weaning19

Pushchairs & Accessories6

Baby Clothes128

Nursery Bedding21

Nursery Accessories6

Nursery Furniture11

Kids Footwear32

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Abercrombie & Fitch44

adidas Originals158

adidas Sportswear188

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Calvin Klein Jeans81

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Disney Lilo & Stitch8

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EA7 Emporio Armani14

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In The Night Garden1

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Jack & Jones Junior78

Jack & Jones Mini25

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River Island254

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Sonic the Hedgehog1

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The Love Collection14

THE NORTH FACE65

The Very Collection570

Tommy Hilfiger158

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UNDER ARMOUR145

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Zavetti Canada4

Tiny (Up to 5lbs)6

Skater Dresses4

Jumper Dresses1

Pinafore Dress1

Travel Systems3

Buggies & Strollers3

£750 - £10002

£1000 and more1

F - Standard Fit31

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Page 1. Results: 1 to 30 (of 257)

Results: 1 - 30 (of 257)

Number of results per page

30products per page

96products per page

Mamas & Papas Sit & Play - Welcome to the World Pink

Sit & Play - Welcome to the World Pink

Current sale price is £32

(Save £8)

Regular price was £40

4.2 out of 5 stars

19 reviews

Mamas & Papas Essential Kit - Flip XT3 Sage Grey (Inc Pushchair, Carrycot, Adaptors, Cupholder, Bag, Footmuff)

Essential Kit - Flip XT3 Sage Grey (Inc Pushchair, Carrycot, Adaptors, Cupholder, Bag, Footmuff)

Current sale price is £569

(Save £81)

Regular price was £650

Mamas & Papas Nappy Caddy - Grey Waffle

Nappy Caddy - Grey Waffle

Current sale price is £28

(Save £7)

Regular price was £35

Mamas & Papas Baby Snug and Activity Tray- Eucalyptus - Green

Baby Snug and Activity Tray- Eucalyptus - Green

Current sale price is £44

(Save £16)

Regular price was £60

5 out of 5 stars

20 reviews

Mamas & Papas Snax Highchair - Happy Planet

Snax Highchair - Happy Planet

Current sale price is £69

(Save £21)

Regular price was £90

4 out of 5 stars

5 reviews

Mamas & Papas Snax Highchair - Jungle Alphabet

Snax Highchair - Jungle Alphabet

Current sale price is £69

(Save £21)

Regular price was £90

5 out of 5 stars

2 reviews

Mamas & Papas Sit & Play - Welcome to the World Blue

Sit & Play - Welcome to the World Blue

Current sale price is £32

(Save £8)

Regular price was £40

5 out of 5 stars

3 reviews

Mamas & Papas Wish Upon a Cloud Sit & Play

Wish Upon a Cloud Sit & Play

Current sale price is £24

(Save £16)

Regular price was £40

3.6 out of 5 stars

26 reviews

Mamas & Papas Baby Boys 3 Pack Toucan Rompers - Multi

Baby Boys 3 Pack Toucan Rompers - Multi

Current sale price is £19.50

(Save £6.50)

Regular price was £26

Mamas & Papas Baby Snug and Activity Tray- Pebble Grey

Baby Snug and Activity Tray- Pebble Grey

Current sale price is £44

(Save £16)

Regular price was £60

5 out of 5 stars

21 reviews

Mamas & Papas Baby Girls Embroidered Mesh Flower Girl Dress With Cape Collar - White

Baby Girls Embroidered Mesh Flower Girl Dress With Cape Collar - White

Current sale price is £33.50

(Save £11.50)

Regular price was £45

Mamas & Papas Knitted Blanket - Berry Frill

Knitted Blanket - Berry Frill

Current sale price is £28

(Save £7)

Regular price was £35

Mamas & Papas Born to be Wild Capella Bouncing Cradle

Born to be Wild Capella Bouncing Cradle

Current sale price is £55

(Save £15)

Regular price was £70

3 out of 5 stars

2 reviews

Kickers Youth Tovni Leather Lace-up Shoe - Black

Youth Tovni Leather Lace-up Shoe - Black

Current sale price is £46.25

(Save £11.75)

Regular price was £58

5 out of 5 stars

1 review

Mamas & Papas Baby Bath - White / Grey

Baby Bath - White / Grey

Current sale price is £9

(Save £3)

Regular price was £12

5 out of 5 stars

2 reviews

Mamas & Papas Baby Girls Scalloped Dungarees & Headband Set - Green

Baby Girls Scalloped Dungarees & Headband Set - Green

Current sale price is £20

(Save £7)

Regular price was £27

Mamas & Papas Baby Unisex 5 Pack Duckling Bodysuits - Multi

Baby Unisex 5 Pack Duckling Bodysuits - Multi

Current sale price is £13.50

(Save £4.50)

Regular price was £18

Mamas & Papas Musical Mobile - Duckling Cloud

Musical Mobile - Duckling Cloud

Current sale price is £36

(Save £9)

Regular price was £45

5 out of 5 stars

2 reviews

Mamas & Papas Nappy Caddy - Seedling

Nappy Caddy - Seedling

Current sale price is £31

(Save £4)

Regular price was £35

Mamas & Papas Baby Girls Cherry Print Sleepsuit - Cream

Baby Girls Cherry Print Sleepsuit - Cream

Current sale price is £13.50

(Save £4.50)

Regular price was £18

Mamas & Papas Knitted Blanket - Safari Sage

Knitted Blanket - Safari Sage

Current sale price is £28

(Save £7)

Regular price was £35

Mamas & Papas Baby Unisex Safari Print Asymmetric Zip Sleepsuit - Cream

Baby Unisex Safari Print Asymmetric Zip Sleepsuit - Cream

Current sale price is £13.50

(Save £4.50)

Regular price was £18

Mamas & Papas Baby Girls Daisy Peplum Shortie Romper - Pink

Baby Girls Daisy Peplum Shortie Romper - Pink

Current sale price is £16.50

(Save £5.50)

Regular price was £22

Mamas & Papas Tummy Time Snugglerug - Elephant & Baby - Grey

Tummy Time Snugglerug - Elephant & Baby - Grey

Current sale price is £31

(Save £9)

Regular price was £40

4.5 out of 5 stars

2 reviews

Mamas & Papas Baby Unisex 2 Piece Shortie Dungaree & Bodysuit Set - Grey

Baby Unisex 2 Piece Shortie Dungaree & Bodysuit Set - Grey

Current sale price is £18.50

(Save £6.50)

Regular price was £25

Mamas & Papas Baby Unisex 3 Pack Pears Sleepsuits - Cream

Baby Unisex 3 Pack Pears Sleepsuits - Cream

Current sale price is £16.50

(Save £5.50)

Regular price was £22

Mamas & Papas Baby Unisex Bunny Print Zip Sleepsuit - White

Baby Unisex Bunny Print Zip Sleepsuit - White

Current sale price is £13.50

(Save £4.50)

Regular price was £18

5 out of 5 stars

1 review

Kickers Youth Kick Lo Patent Leather Black Shoes

Youth Kick Lo Patent Leather Black Shoes

Current sale price is £42.25

(Save £22.75)

Regular price was £65

5 out of 5 stars

1 review

Mamas & Papas Baby Girls 3 Pack Seahorse Rompers - Pink

Baby Girls 3 Pack Seahorse Rompers - Pink

Current sale price is £19.50

(Save £6.50)

Regular price was £26

Mamas & Papas Baby Boys Denim Shacket & Tshirt Set - Blue

Baby Boys Denim Shacket & Tshirt Set - Blue

Current sale price is £24

(Save £8)

Regular price was £32

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Results: 1 - 30 (of 257)

Number of results per page

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96products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes all console games, iPad Air M4, Samsung S26 range, PlayStation 5 consoles, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.