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Up to 40% off

Baby & Kids, All Offers, £75-£100

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Bouncers, Walkers & Swings5

Pushchairs & Accessories8

Feeding & Weaning10

Car Seats & Accessories9

Kids Footwear13

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£20 - £301253

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Page 1. Results: 1 to 30 (of 114)

Results: 1 - 30 (of 114)

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Kinderkraft Apino Compact Stroller - Raven Black

Time Limited Deal

Apino Compact Stroller - Raven Black

Current sale price is £99

(Save £21)

Regular price was £120

Hauck Shop n Care Stroller - Grey

Shop n Care Stroller - Grey

Current sale price is £90

(Save £20)

Regular price was £110

4.4 out of 5 stars

21 reviews

Kinderkraft Tulsy 2 in 1 Electric Rocker/Bouncer - Grey

Tulsy 2 in 1 Electric Rocker/Bouncer - Grey

Current sale price is £80

(Save £10)

Regular price was £90

5 out of 5 stars

1 review

Hauck Shop n Care Stroller - Olive

Shop n Care Stroller - Olive

Current sale price is £90

(Save £20)

Regular price was £110

5 out of 5 stars

7 reviews

Kinderkraft Apino Compact Stroller - Dune Beige

Time Limited Deal

Apino Compact Stroller - Dune Beige

Current sale price is £89

(Save £31)

Regular price was £120

2.3 out of 5 stars

3 reviews

Kinderkraft Apino Compact Stroller - Dove Grey

Time Limited Deal

Apino Compact Stroller - Dove Grey

Current sale price is £99

(Save £21)

Regular price was £120

5 out of 5 stars

1 review

Silver Cross Buffet Highchair Grey

Buffet Highchair Grey

Current sale price is £99

(Save £26)

Regular price was £125

4.6 out of 5 stars

174 reviews

VTech RM5755HD 5" Smart Wi-Fi 1080p Video Monitor

RM5755HD 5" Smart Wi-Fi 1080p Video Monitor

Current sale price is £100

(Save £10)

Regular price was £110

3 out of 5 stars

4 reviews

THE NORTH FACE Junior Girls Reversible Shasta Short Parka Coat - Black

Junior Girls Reversible Shasta Short Parka Coat - Black

Current sale price is £78

(Save £37)

Regular price was £115

4.7 out of 5 stars

14 reviews

Kinderkraft Grande 2 Pushchair - Black

Time Limited Deal

Grande 2 Pushchair - Black

Current sale price is £99

(Save £21)

Regular price was £120

4 out of 5 stars

1 review

BOSS Boys Zip Through Hoodie Tracksuit - Navy

Boys Zip Through Hoodie Tracksuit - Navy

Current sale price is From £85.25

(Save up to £87.75)

Regular price was From £155

Cosatto Noodle 0+ Highchair, with Newborn Recline (Birth-15kg) - Camille

Noodle 0+ Highchair, with Newborn Recline (Birth-15kg) - Camille

Current sale price is £99

(Save £30)

Regular price was £129

5 out of 5 stars

4 reviews

The North Face Girls Down Hooded Jacket - Black

Girls Down Hooded Jacket - Black

Current sale price is From £94.50

(Save up to £42)

Regular price was From £135

4.7 out of 5 stars

114 reviews

Mamas & Papas Welcome to the World Playmat- Pink

Welcome to the World Playmat- Pink

Current sale price is £87

(Save £23)

Regular price was £110

4.9 out of 5 stars

9 reviews

Mamas & Papas Playmat - Welcome to the World - Grey/White

Playmat - Welcome to the World - Grey/White

Current sale price is £87

(Save £23)

Regular price was £110

5 out of 5 stars

3 reviews

UGG Kids Lo Lowmel Shoe - Jasmine

Kids Lo Lowmel Shoe - Jasmine

Current sale price is £76

(Save £19)

Regular price was £95

Boys Logo T-shirt And Short Set - Light Green

Current sale price is From £88.75

(Save up to £31)

Regular price was From £114

Babymore Neera Bedside Crib - Khaki

Neera Bedside Crib - Khaki

Current sale price is £90

(Save £19)

Regular price was £109

BOSS Baby Boys Graphic T-shirt And Short Set - Navy

Baby Boys Graphic T-shirt And Short Set - Navy

Current sale price is From £84

(Save up to £26.50)

Regular price was From £108

Mamas & Papas Welcome to the World Playmat- Blue

Welcome to the World Playmat- Blue

Current sale price is £95

(Save £15)

Regular price was £110

5 out of 5 stars

5 reviews

BOSS Baby Boys Zip Through Tracksuit - Beige

Baby Boys Zip Through Tracksuit - Beige

Current sale price is From £96

(Save up to £70)

Regular price was From £160

3 out of 5 stars

1 review

Kinderkraft Grande 2 Pushchair - Green

Time Limited Deal

Grande 2 Pushchair - Green

Current sale price is £99

(Save £21)

Regular price was £120

Polo Ralph Lauren Girls Short Sleeve Stripe Dress - Yellow

Polo Ralph Lauren

Girls Short Sleeve Stripe Dress - Yellow

Current sale price is From £76

(Save up to £21)

Regular price was From £95

UGG Kids Tazz Sun Stitch Slipper - Mustard Seed

Kids Tazz Sun Stitch Slipper - Mustard Seed

Current sale price is £76

(Save £19)

Regular price was £95

Babymore Pocket Sprung Cot Bed Mattress - 120 x 60 cm

Pocket Sprung Cot Bed Mattress - 120 x 60 cm

Current sale price is £79

(Save £11)

Regular price was £90

5 out of 5 stars

1 review

Mamas & Papas Moses Basket - White Cable

Moses Basket - White Cable

Current sale price is £79

(Save £20)

Regular price was £99

Polo Ralph Lauren Baby Girls Oxford Stripe Dress - Pink

Polo Ralph Lauren

Baby Girls Oxford Stripe Dress - Pink

Current sale price is £89.25

(Save £15.75)

Regular price was £105

Kinderkraft Grande 2 Pushchair - Burgundy

Time Limited Deal

Grande 2 Pushchair - Burgundy

Current sale price is £99

(Save £21)

Regular price was £120

Tommy Hilfiger Boys Th Script Graphic Bomber Jacket - Multi

Boys Th Script Graphic Bomber Jacket - Multi

Current sale price is From £77

(Save up to £39)

Regular price was From £110

Dr Martens Youth Mary Jane Bex Patent Shoe - Black Lamper

Youth Mary Jane Bex Patent Shoe - Black Lamper

Current sale price is £85

(Save £15)

Regular price was £100

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes iPad Air M4, Samsung S26 range, PlayStation 5 consoles, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.