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EA7 Emporio Armani46

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The Inside Edit3

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Fitbit Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Available in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink colours

Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

£179

3.8 out of 5 stars

180 reviews

Google Pixel 10

Trade In & Claim Additional £150

+1 colour

Available in obsidian, indigo, frost, lemongrass coloursAvailable in obsidian, indigo, frost, lemongrass coloursAvailable in obsidian, indigo, frost, lemongrass coloursAvailable in obsidian, indigo, frost, lemongrass coloursAvailable in obsidian, indigo, frost, lemongrass colours

Pixel 10

Current sale price is From £699

(Save up to £100)

Regular price was From £799

5 out of 5 stars

5 reviews

Revamp Hollywood Wave, Curl & Advanced Shine Automatic Rotating Curler

Hollywood Wave, Curl & Advanced Shine Automatic Rotating Curler

Current sale price is £59.99

(Save £60)

Regular price was £119.99

4.3 out of 5 stars

121 reviews

Google Pixel Watch 4

+2 colours+1 colour

Available in black, lemongrass, porcelain, moonstone, iris coloursAvailable in black, lemongrass, porcelain, moonstone, iris coloursAvailable in black, lemongrass, porcelain, moonstone, iris coloursAvailable in black, lemongrass, porcelain, moonstone, iris coloursAvailable in black, lemongrass, porcelain, moonstone, iris colours

Pixel Watch 4

From £349

5 out of 5 stars

2 reviews

Fitbit Inspire 3 - Black/Midnight Zen Health and Fitness Tracker with up to 10-days battery life. Android and iOS compatible

Available in black, lilac, orange coloursAvailable in black, lilac, orange coloursAvailable in black, lilac, orange coloursAvailable in black, lilac, orange coloursAvailable in black, lilac, orange colours

Inspire 3 - Black/Midnight Zen Health and Fitness Tracker with up to 10-days battery life. Android and iOS compatible

Current sale price is From £77.99

(Save up to £7)

Regular price was From £84

4.4 out of 5 stars

109 reviews

+1 colour

Available in obsidian, pink, green, porcelain coloursAvailable in obsidian, pink, green, porcelain coloursAvailable in obsidian, pink, green, porcelain coloursAvailable in obsidian, pink, green, porcelain coloursAvailable in obsidian, pink, green, porcelain colours

Pixel 9

Current sale price is From £399

(Save up to £200)

Regular price was From £599

4.7 out of 5 stars

39 reviews

AMD RYZEN 7 9800X3D Processor

RYZEN 7 9800X3D Processor

Current sale price is £475

Regular price was £485

5 out of 5 stars

1 review

Google Pixel 10 Pro

Trade In & Claim Additional £200

+1 colour

Available in obsidian, jade, porcelain, moonstone coloursAvailable in obsidian, jade, porcelain, moonstone coloursAvailable in obsidian, jade, porcelain, moonstone coloursAvailable in obsidian, jade, porcelain, moonstone coloursAvailable in obsidian, jade, porcelain, moonstone colours

Pixel 10 Pro

From £999

4.5 out of 5 stars

2 reviews

AMD Ryzen 7 7800X3D Processor

Ryzen 7 7800X3D Processor

£395

4.7 out of 5 stars

13 reviews

Google Pixel 10 Pro XL

Trade In & Claim Additional £200

Available in obsidian, moonstone, porcelain coloursAvailable in obsidian, moonstone, porcelain coloursAvailable in obsidian, moonstone, porcelain coloursAvailable in obsidian, moonstone, porcelain coloursAvailable in obsidian, moonstone, porcelain colours

Pixel 10 Pro XL

From £1199

4.3 out of 5 stars

6 reviews

Google Pixel 9 Pro XL 512GB

Time Limited Deal

Pixel 9 Pro XL 512GB

Current sale price is From £899

(Save up to £420)

Regular price was £1319

4.9 out of 5 stars

17 reviews

Beldray 3 Tier Heated Airer - Black Trim

3 Tier Heated Airer - Black Trim

Current sale price is £120

(Save £30)

Regular price was £150

Google Pixel Watch 3 WiFi 45mm

Time Limited Deal

Available in black, silver coloursAvailable in black, silver coloursAvailable in black, silver coloursAvailable in black, silver coloursAvailable in black, silver colours

Pixel Watch 3 WiFi 45mm

Current sale price is From £264

(Save up to £25)

Regular price was From £289

4.9 out of 5 stars

38 reviews

AMD Ryzen 9 9950X Desktop Processor

Ryzen 9 9950X Desktop Processor

£555

Google Pixel 9a - 128GB

Claim Pixel Buds 2a (worth £129)

Available in obsidian, iris coloursAvailable in obsidian, iris coloursAvailable in obsidian, iris coloursAvailable in obsidian, iris coloursAvailable in obsidian, iris colours

Pixel 9a - 128GB

Current sale price is From £449

(Save up to £50)

Regular price was From £449

4.5 out of 5 stars

43 reviews

AMD Ryzen 7 5700X Processor

Ryzen 7 5700X Processor

£245

5 out of 5 stars

5 reviews

Google Pixel Watch 3 WiFi 41mm

Time Limited Deal

Pixel Watch 3 WiFi 41mm

Current sale price is From £224

(Save up to £15)

Regular price was From £239

4.6 out of 5 stars

42 reviews

Ickle Bubba Venus Max Double Stroller - Black / Black / tan

Venus Max Double Stroller - Black / Black / tan

Current sale price is £280

(Save £70)

Regular price was £350

5 out of 5 stars

21 reviews

Fitbit Charge 6 - Obsidian Band / Black Aluminum Case

Charge 6 - Obsidian Band / Black Aluminum Case

£139

4.5 out of 5 stars

88 reviews

Revamp Wide Ultra X Shine Ceramic Hair Straightener

Wide Ultra X Shine Ceramic Hair Straightener

Current sale price is £59.99

(Save £40)

Regular price was £99.99

4.8 out of 5 stars

164 reviews

Reflex Active Series 22 Black Silicone Strap Watch

Series 22 Black Silicone Strap Watch

£49.95

3.8 out of 5 stars

12 reviews

Ickle Bubba Cosmo All-in-One i-Size Travel System with Cirrus Car Seat & ISOFIX Base - Black / Graphite / Tan

Cosmo All-in-One i-Size Travel System with Cirrus Car Seat & ISOFIX Base - Black / Graphite / Tan

Current sale price is £350

(Save £49)

Regular price was £399

Ickle Bubba Aries Max Autofold Stroller - Black

Aries Max Autofold Stroller - Black

Current sale price is £150

(Save £30)

Regular price was £180

4.5 out of 5 stars

58 reviews

Reflex Active Series 8 Activity Tracker With Colour Touch Screen and Up To 7-Day Battery Life

Series 8 Activity Tracker With Colour Touch Screen and Up To 7-Day Battery Life

Current sale price is £23.96

(Save £5.99)

Regular price was £29.95

2.8 out of 5 stars

33 reviews

AMD Ryzen 9 9900X Desktop Processor

Ryzen 9 9900X Desktop Processor

£395

5 out of 5 stars

1 review

Reflex Active Series 49 Black Strap Smart Calling Watch

Series 49 Black Strap Smart Calling Watch

£29.95

5 out of 5 stars

1 review

Ickle Bubba Virgo Twin 12 Piece Pram - Black / Black / Tan

Virgo Twin 12 Piece Pram - Black / Black / Tan

Current sale price is £630

(Save £99)

Regular price was £729

Google Pixel 9 Bundle

+1 colour

Available in obsidian, pink, porcelain, green coloursAvailable in obsidian, pink, porcelain, green coloursAvailable in obsidian, pink, porcelain, green coloursAvailable in obsidian, pink, porcelain, green coloursAvailable in obsidian, pink, porcelain, green colours

Pixel 9 Bundle

From £1018

5 out of 5 stars

1 review

Ickle Bubba Venus Prime Double Stroller - Black / Black / Tan

Venus Prime Double Stroller - Black / Black / Tan

Current sale price is £299

(Save £100)

Regular price was £399

4.5 out of 5 stars

40 reviews

AMD Ryzen 5 9600X Desktop Processor

Ryzen 5 9600X Desktop Processor

£215

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.