Maidenform

Maidenform at Very

Founded by seamstress Ida Rosenthal and her employers Enid Bissett, and William Rosenthal in 1922, Maidenform has been committed to celebrating the feminine figure. Created to provide underwear different to the flattening designs fashionable at the time, Maidenform produced dresses and support undergarments that enhanced the natural shape of women. Now famous for its shapewear, Maidenform produce flattering underwear engineered to support, enhance and shape a womans body. Their products range from those designed to target problem areas, like waist control briefs and thigh slimmers, to all over shapewear including control slips and bodies. Produced in the finest materials and most flattering designs for a feel good fit, whatever the occasion, Maidenform promises to help you feel sexy, sleek and supported.