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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Get autumn ready - up to 25% off with code AUTUMN

Get autumn ready - up to 25% off with code AUTUMN

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Toys, Fiercelings, KAIKOO, Masters Of The Universe, Playermaker, Rainbow High, Slime

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Dolls & Doll Accessories23

Play Figures & Collectibles17

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Kids Tables & Chairs3

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adidas Originals1

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Ben & Holly's Little Kingdom7

Black & Decker2

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Captain America1

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FurReal Friends10

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Gabby's Dollhouse21

Gabby's Dollhouse1

Grasshopper Games3

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Heroes of Goo Jit Zu17

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In The Night Garden8

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Julia Donaldson2

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K-Pop Demon Hunters52

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LEGO Animal Crossing5

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LEGO Disney Princess8

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LEGO Harry Potter24

LEGO Jurassic World7

LEGO Marvel Super Heroes3

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LEGO Speed Champions22

LEGO Spiderman3

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Mamas & Papas55

Manchester City1

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Masters Of The Universe15

Melissa & Doug52

mickey mouse clubhouse1

Micro Scooter12

Morphy Richards1

Mr Potato Head1

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Nightmare Before Christmas3

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Our Generation4

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Paddington Bear2

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Relatable Games2

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Shimmer & Sparkle15

Sonic the Hedgehog9

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Space Invaders2

Spidey and His Amazing Friends16

Spin Master Games2

Spongebob Squarepants3

Squeeze Ball Creator1

Squishmallows22

Steal A Brainrot2

Stranger Things9

Stretch Armstrong2

Studio Creator3

Sylvanian Families21

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Teenage Mutant Ninja Turtles12

The Mandalorian3

Thomas & Friends12

Treasure Charms1

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Unicorn Academy4

University Games35

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Waffle the Wonderdog1

Winnie The Pooh13

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5 out of 5 stars

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Playground Craze3

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Playermaker 2.0 Football Performance Tracker

2.0 Football Performance Tracker

£199.99

KAIKOO Kids Single Fold-Out Chair Bed – Butterfly

Kids Single Fold-Out Chair Bed – Butterfly

Current sale price is £65

Regular price was £75

(Save £10)

4 out of 5 stars

2 reviews

KAIKOO Single Folding Chair Bed

Available in grey, black coloursAvailable in grey, black coloursAvailable in grey, black coloursAvailable in grey, black coloursAvailable in grey, black colours

Single Folding Chair Bed

£78

4.2 out of 5 stars

60 reviews

Rainbow High Junior High Babysitters Fashion Doll - Amaya

Junior High Babysitters Fashion Doll - Amaya

Current sale price is £17.99

Regular price was £21.99

(Save £4)

Rainbow High 3-Story Wooden Townhouse Doll House Set

3-Story Wooden Townhouse Doll House Set

Current sale price is £79.99

Regular price was £169.99

(Save £90)

4.7 out of 5 stars

11 reviews

Rainbow High Be Dazzling Fashion Dolls- Pink

Be Dazzling Fashion Dolls- Pink

Current sale price is £19.99

Regular price was £26.99

(Save £7)

4.6 out of 5 stars

25 reviews

Rainbow High Pretty in Paris Fashion - Violet Willow (Purple)

Pretty in Paris Fashion - Violet Willow (Purple)

Current sale price is £19.99

Regular price was £25.99

(Save £6)

4.8 out of 5 stars

15 reviews

Rainbow High Junior High Babysitters Fashion Doll - Stella

Junior High Babysitters Fashion Doll - Stella

Current sale price is £17.99

Regular price was £21.99

(Save £4)

Rainbow High Pretty in Paris Fashion - Bella Parker (Pink)

Pretty in Paris Fashion - Bella Parker (Pink)

Current sale price is £19.99

Regular price was £25.99

(Save £6)

4.8 out of 5 stars

15 reviews

Slime Harry Potter Amortentia Inspired Slime Kit Slime Set

Harry Potter Amortentia Inspired Slime Kit Slime Set

£17.99

5 out of 5 stars

1 review

Rainbow High Rainbow Shimmers with Slime Bella

Rainbow Shimmers with Slime Bella

Current sale price is £19.99

Regular price was £24.99

(Save £5)

4.9 out of 5 stars

20 reviews

Masters Of The Universe Powers Grayskull Sword, Lights, Sounds & Vibration, Role Play Toy

Masters Of The Universe

Powers Grayskull Sword, Lights, Sounds & Vibration, Role Play Toy

Current sale price is £29.99

Regular price was £39.99

(Save £10)

Rainbow High Shadow High Girl's Night - Heather Grayson

Shadow High Girl's Night - Heather Grayson

Current sale price is £15.99

Regular price was £19.99

(Save £4)

4.9 out of 5 stars

20 reviews

Rainbow High Amaya Doll and Rainbow Closet Playset

Amaya Doll and Rainbow Closet Playset

Current sale price is £33.99

Regular price was £44.99

(Save £11)

3.7 out of 5 stars

3 reviews

Rainbow High Pretty in Paris Fashion - Kia Hart (Soft Pink)

Pretty in Paris Fashion - Kia Hart (Soft Pink)

Current sale price is £19.99

Regular price was £26.99

(Save £7)

4.6 out of 5 stars

15 reviews

Slime Harry Potter Skele-Gro Inspired Slime Kit Slime Set

Harry Potter Skele-Gro Inspired Slime Kit Slime Set

£17.99

Masters Of The Universe Battle Cat Creature Figure with Chomp & Roar, 5.5 Inch Scale - 2026 Movie

Masters Of The Universe

Battle Cat Creature Figure with Chomp & Roar, 5.5 Inch Scale - 2026 Movie

Current sale price is £16.99

Regular price was £22.99

(Save £6)

4.4 out of 5 stars

22 reviews

Rainbow High Pretty in Paris Fashion - Skyler Bradshaw (Blue)

Pretty in Paris Fashion - Skyler Bradshaw (Blue)

Current sale price is £19.99

Regular price was £26.99

(Save £7)

4.8 out of 5 stars

13 reviews

KAIKOO Kids Single Fold Out Chair Bed- Football Goal

Kids Single Fold Out Chair Bed- Football Goal

£75

3 out of 5 stars

1 review

Masters Of The Universe Chronicles Ram Man 2026 Movie Action Figure

Masters Of The Universe

Chronicles Ram Man 2026 Movie Action Figure

Current sale price is £25.99

Regular price was £34.99

(Save £9)

Rainbow High Amaya's Hair Studio

Amaya's Hair Studio

£39.99

Rainbow High Junior High Babysitters Fashion Doll - Skyler

Junior High Babysitters Fashion Doll - Skyler

Current sale price is £17.99

Regular price was £21.99

(Save £4)

Masters Of The Universe Skeletor Mask, 2026 Movie Look, Lights & Sounds Roleplay Costume Face Cover

Masters Of The Universe

Skeletor Mask, 2026 Movie Look, Lights & Sounds Roleplay Costume Face Cover

Current sale price is £16.99

Regular price was £22.99

(Save £6)

4.6 out of 5 stars

22 reviews

Rainbow High Shadow High Girl's Night - Luna Madison

Shadow High Girl's Night - Luna Madison

Current sale price is £15.99

Regular price was £19.99

(Save £4)

4.9 out of 5 stars

20 reviews

Rainbow High My Fashion Style Fashion Doll - Violet Willow (Purple)

My Fashion Style Fashion Doll - Violet Willow (Purple)

Current sale price is £12.99

Regular price was £16.99

(Save £4)

4.6 out of 5 stars

14 reviews

Masters Of The Universe 2026 Movie Ram Man 5.5 Inch Action Figure Hero Toy, Battle Axe

Masters Of The Universe

2026 Movie Ram Man 5.5 Inch Action Figure Hero Toy, Battle Axe

Current sale price is £9.99

Regular price was £12.99

(Save £3)

Rainbow High Shadow High - Shanelle

Shadow High - Shanelle

Current sale price is £10.99

Regular price was £14.99

(Save £4)

4.7 out of 5 stars

20 reviews

Masters Of The Universe Masters Of The Universe 2026 Poseable Tri-Klops 14cm Action Figure

Masters Of The Universe

Masters Of The Universe 2026 Poseable Tri-Klops 14cm Action Figure

Current sale price is £9.99

Regular price was £12.99

(Save £3)

Rainbow High Air Brush & Create DIY Fashion Doll

Air Brush & Create DIY Fashion Doll

Current sale price is £19.99

Regular price was £29.99

(Save £10)

5 out of 5 stars

2 reviews

Rainbow High Winter Wonderland Doll - Skyler Blue

Winter Wonderland Doll - Skyler Blue

Current sale price is £26.99

Regular price was £34.99

(Save £8)

5 out of 5 stars

21 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

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Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.