As denim production has a greater tax on our planet, it’s more important than ever to keep our jeans in wearable condition for as long as possible. Unlike other garments in your wardrobe, regularly washing jeans leads to fading, draining the denim of its colour over time. The key to keeping your jeans looking new for longer is to wash them as little as possible, once every month or so is more than enough to ward off unwanted smells and ensure they’re well kept.

Denim Do’s and Don’ts:

·       Wash on a maximum temperature of 30 degrees

·       Opt for a gentle machine washing program

·       Spot treat stains in-between washes 

·       Wash jeans inside out to preserve colour 

·       Never use fabric softener 

·       Never tumble dry, this will fade the colour further 

·       Hang dry on a drying rack 

Myth Busting

Contrary to popular belief, freezing your jeans won’t kill bacteria but rather put it into hibernation, to keep jeans fresh in-between washes, air them outside whenever possible and invest in a good fabric spray. 

Whether you’re looking for the next need-to-have silhouette or prioritizing timeless style over ever changing trends, it’s not always easy to find the right pick. To take your style in your stride, opt for a fit that makes you feel your best, from looser, laidback silhouettes that leave room to relax in, to sleek and skinny shapes that flaunt your physique, the right pair of jeans will raise the bar for your everyday style.

Want to boost your denim street cred? Get signature approval from our designer brands with iconic denim offerings such as Levi’s, Wrangler and Tommy Hilfiger to inject a hit of retro style into your jeans edit, while our own brand offering, V By Very, and high street heroes, River Island, are sure to keep your finger on the fashion pulse with all the latest fits and trends.

Below, you’ll find our curation of the best denim silhouettes, with a whole host of fits, washes, and waistlines to choose from, we’ve got the perfect pair to suite every occasion.

How you choose to wear your jeans is a personal choice that should reflect your unique sense of style, keeping you feeling comfortable and confident. When it comes to how to choose your jeans size, a general rule of thumb is to always stay true to your usual size. Unsure what that is? Grab a tape measure and check out our Men’s Jeans Size Chart to sure up your sizing. If you find yourself sitting in-between sizes, the best advice would be to make friends with your local tailor and size up!

Make sure to do your research when investing in ever-dependable denim, a little pre-purchase prep can set you up for a much smoother search. When it comes to jeans sizing, there are two key measurements you need to know to get the most out of your denim, always measured in inches, the waist and inseam measurements are essential to find a fit that feels as good as it looks – Grab a tape measure and let’s go!
Waist – Starting at your narrowest point, wrap the tape around your waist, making sure it’s snug but not too tight, ensure the tape is parallel with the floor and record the measurement.
Inseam – To measure your inseam, measure straight down the inside leg, starting at the crotch and measuring all the way down to the ankle. Make sure to do this without shoes on to get an accurate reading.