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East Coast Silvercloud 3 Pack Cuddle Robe

Silvercloud 3 Pack Cuddle Robe

Current sale price is £10

(Save £7)

Regular price was £17

4.9 out of 5 stars

9 reviews

Mamas & Papas Owlbie Sensory Toy

Owlbie Sensory Toy

Current sale price is £20

(Save £5)

Regular price was £25

4.1 out of 5 stars

8 reviews

Mamas & Papas Musical Mobile - Born to be Wild

Musical Mobile - Born to be Wild

Current sale price is £36

(Save £9)

Regular price was £45

4.8 out of 5 stars

5 reviews

Mamas & Papas Welcome to the World Playmat- Blue

Welcome to the World Playmat- Blue

Current sale price is £88

(Save £22)

Regular price was £110

5 out of 5 stars

5 reviews

Mamas & Papas Playmat & Gym - Wish Upon A Cloud

Playmat & Gym - Wish Upon A Cloud

Current sale price is £65

(Save £20)

Regular price was £85

5 out of 5 stars

3 reviews

LeapFrog Learning Friends 100 Words Book

Learning Friends 100 Words Book

Current sale price is £13.99

(Save £1)

Regular price was £14.99

4.9 out of 5 stars

112 reviews

Mamas & Papas Playmat - Welcome to the World - Grey/White

Playmat - Welcome to the World - Grey/White

Current sale price is £88

(Save £22)

Regular price was £110

5 out of 5 stars

3 reviews

Kinderkraft ASTON Tricycle - Rose Pink

ASTON Tricycle - Rose Pink

Current sale price is £65

(Save £19.99)

Regular price was £84.99

4.4 out of 5 stars

8 reviews

LeapFrog LeapMove Motion-Based Electronic Educational Game

LeapMove Motion-Based Electronic Educational Game

Current sale price is £49.99

(Save £10)

Regular price was £59.99

4.7 out of 5 stars

6 reviews

Kinderkraft ASTON Tricycle - Malachine Grey

ASTON Tricycle - Malachine Grey

Current sale price is £65

(Save £19.99)

Regular price was £84.99

3.6 out of 5 stars

8 reviews

Kinderkraft ASTON Tricycle - Mystic Green

ASTON Tricycle - Mystic Green

Current sale price is £65

(Save £19.99)

Regular price was £84.99

4.7 out of 5 stars

12 reviews

VTech 4-in-1 Alphabet Train

4-in-1 Alphabet Train

Current sale price is £49.99

(Save £15)

Regular price was £64.99

4.1 out of 5 stars

21 reviews

VTech Marble Rush Petal Power Fantasy Marble Run

Marble Rush Petal Power Fantasy Marble Run

Current sale price is £24.99

(Save £5)

Regular price was £29.99

VTech Crawl & Learn Bright Lights Ball

Crawl & Learn Bright Lights Ball

Current sale price is £13.99

(Save £6)

Regular price was £19.99

4.7 out of 5 stars

55 reviews

VTech Chompers the Number Dino

Chompers the Number Dino

Current sale price is £19.99

(Save £8)

Regular price was £27.99

4.2 out of 5 stars

12 reviews

Mamas & Papas Welcome to the World Playmat- Pink

Welcome to the World Playmat- Pink

Current sale price is £88

(Save £22)

Regular price was £110

4.9 out of 5 stars

9 reviews

Mamas & Papas Hooded Towel - Welcome To The World Wildflower - Pink

Hooded Towel - Welcome To The World Wildflower - Pink

Current sale price is £20

(Save £6)

Regular price was £26

Mamas & Papas Tummy Time Roll - Welcome to the World Blue

Tummy Time Roll - Welcome to the World Blue

Current sale price is £24

(Save £6)

Regular price was £30

5 out of 5 stars

2 reviews

Little Big Friends Dooballs Jungle - set of 4

Little Big Friends

Dooballs Jungle - set of 4

Current sale price is £12

(Save £4)

Regular price was £16

5 out of 5 stars

1 review

Mamas & Papas Welcome To The World Elephant Comforter

Welcome To The World Elephant Comforter

Current sale price is £9

(Save £3)

Regular price was £12

4.5 out of 5 stars

8 reviews

VTech Poppin' Play Ball Tree

Poppin' Play Ball Tree

Current sale price is £27.99

(Save £7)

Regular price was £34.99

5 out of 5 stars

1 review

Mamas & Papas Musical Mobile - Strawberry Wildflower

Musical Mobile - Strawberry Wildflower

Current sale price is £36

(Save £10)

Regular price was £46

VTech Pop & Drop Digger

Pop & Drop Digger

Current sale price is £24.99

(Save £9)

Regular price was £33.99

4.7 out of 5 stars

23 reviews

Doona Liki S5 Trike - Nitro Black

Liki S5 Trike - Nitro Black

Current sale price is £250

(Save £20)

Regular price was £270

5 out of 5 stars

3 reviews

Mamas & Papas Grey Bunny Comforter

Grey Bunny Comforter

Current sale price is £11

(Save £3)

Regular price was £14

Mamas & Papas Born to be Wild Activity Spiral Toy

Born to be Wild Activity Spiral Toy

Current sale price is £16

(Save £4)

Regular price was £20

VTech Toddler Tech Laptop - Pink

Toddler Tech Laptop - Pink

Current sale price is £22.99

(Save £5)

Regular price was £27.99

4.7 out of 5 stars

6 reviews

Baby to Love My First Building Blocks

My First Building Blocks

Current sale price is £13

(Save £2)

Regular price was £15

5 out of 5 stars

1 review

VTech Shake It Bluey

Shake It Bluey

Current sale price is £19.99

(Save £2)

Regular price was £21.99

4.7 out of 5 stars

68 reviews

Done by Deer Activity Playmat Playground Blue

Activity Playmat Playground Blue

Current sale price is £70

(Save £39.99)

Regular price was £109.99

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.