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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Love DIAMOND 1.00ct Emerald Cut Diamond Solitaire Ring Lab Grown

Black Friday Price Promise >

1.00ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £425

Regular price was £850

(Save £425)

Love DIAMOND Lab-Grown Diamond Oval Cut Ring

Black Friday Price Promise >

Lab-Grown Diamond Oval Cut Ring

Current sale price is £449

Regular price was £499

(Save £50)

Love DIAMOND Platinum Plated Lab-Grown Diamond 0.15CT Twist Eternity Ring

Black Friday Price Promise >

Platinum Plated Lab-Grown Diamond 0.15CT Twist Eternity Ring

Current sale price is £161

Regular price was £189

(Save £28)

Love DIAMOND 18ct Plated Lab-Grown Diamond Cluster Ring

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18ct Plated Lab-Grown Diamond Cluster Ring

Current sale price is £373

Regular price was £439

(Save £66)

5 out of 5 stars

1 review

Love DIAMOND Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

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Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Current sale price is £700

Regular price was £1399

(Save £699)

New Look Satin Cowl Neck Maxi Dress - Cream

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Satin Cowl Neck Maxi Dress - Cream

Current sale price is £15.75

Regular price was £39.99

(Save £24.24)

1.5 out of 5 stars

4 reviews

Created Brilliance Elodie 9ct Yellow Gold Emerald Cut and Tapered Baguettes Lab Grown Diamond Ring

Black Friday Price Promise >

Created Brilliance

Elodie 9ct Yellow Gold Emerald Cut and Tapered Baguettes Lab Grown Diamond Ring

Current sale price is £1373

Regular price was £1525

(Save £152)

Love DIAMOND 2Ct Diamond Trilogy Lab Grown Ring

Black Friday Price Promise >

2Ct Diamond Trilogy Lab Grown Ring

Current sale price is £1751

Regular price was £1946

(Save £195)

5 out of 5 stars

1 review

Love DIAMOND 0.50ct Oval Double Halo Diamond Dress Ring Lab Grown

Black Friday Price Promise >

0.50ct Oval Double Halo Diamond Dress Ring Lab Grown

Current sale price is £425

Regular price was £850

(Save £425)

Love DIAMOND 0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

Black Friday Price Promise >

0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

Current sale price is £450

Regular price was £899

(Save £449)

Love DIAMOND 5 Stone Princess Cut Ring - Lab Grown

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5 Stone Princess Cut Ring - Lab Grown

Current sale price is £1580

Regular price was £1755

(Save £175)

Created Brilliance Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

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Created Brilliance

Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Current sale price is £968

Regular price was £1075

(Save £107)

Moissanite Platinum 1.30ct total Moissanite Halo Solitaire Ring

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Platinum 1.30ct total Moissanite Halo Solitaire Ring

Current sale price is £1039

Regular price was £1299

(Save £260)

Love DIAMOND 2.25Ct Round Diamond Solitaire Ring

Black Friday Price Promise >

2.25Ct Round Diamond Solitaire Ring

Current sale price is £1564

Regular price was £1738

(Save £174)

Love DIAMOND 1.00ct Diamond Solitaire Twist Ring Lab Grown

Black Friday Price Promise >

1.00ct Diamond Solitaire Twist Ring Lab Grown

Current sale price is £425

Regular price was £850

(Save £425)

1 out of 5 stars

1 review

Love DIAMOND 2.00ct Oval Diamond Solitaire Ring Lab Grown

Black Friday Price Promise >

2.00ct Oval Diamond Solitaire Ring Lab Grown

Current sale price is £700

Regular price was £1399

(Save £699)

Moissanite 9ct White Gold Champagne Moissanite Solitaire ring

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9ct White Gold Champagne Moissanite Solitaire ring

Current sale price is £719

Regular price was £899

(Save £180)

Love DIAMOND 1.80ct Diamond Eternity Ring Lab Grown

Black Friday Price Promise >

1.80ct Diamond Eternity Ring Lab Grown

Current sale price is £650

Regular price was £1299

(Save £649)

Created Brilliance Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Black Friday Price Promise >

Created Brilliance

Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Current sale price is £945

Regular price was £1050

(Save £105)

Love DIAMOND Mixed Shape Me & You Diamond Ring Emerald & Oval Cuts Lab Grown

Black Friday Price Promise >

Mixed Shape Me & You Diamond Ring Emerald & Oval Cuts Lab Grown

Current sale price is £650

Regular price was £1299

(Save £649)

Love DIAMOND 1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Black Friday Price Promise >

1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Current sale price is £1000

Regular price was £1111

(Save £111)

Love DIAMOND 2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

Black Friday Price Promise >

2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

Current sale price is £1820

Regular price was £2022

(Save £202)

Love DIAMOND Emerald Cut Trilogy Ring - Lab Grown

Black Friday Price Promise >

Emerald Cut Trilogy Ring - Lab Grown

Current sale price is £825

Regular price was £1650

(Save £825)

5 out of 5 stars

1 review

Moissanite 9ct Gold Lady Lynsey Moissanite Solitaire Ring

Black Friday Price Promise >

9ct Gold Lady Lynsey Moissanite Solitaire Ring

Current sale price is £424

Regular price was £530

(Save £106)

5 out of 5 stars

2 reviews

Say It With 9ct White Gold Emerald Cut Lab Grown Diamond Ring

Black Friday Price Promise >

9ct White Gold Emerald Cut Lab Grown Diamond Ring

Current sale price is £920

Regular price was £1150

(Save £230)

Love DIAMOND Mixed Shape Me & You Diamond Ring Oval & Pear Cuts Lab Grown

Black Friday Price Promise >

Mixed Shape Me & You Diamond Ring Oval & Pear Cuts Lab Grown

Current sale price is £650

Regular price was £1299

(Save £649)

Created Brilliance Esme 9ct White Gold Lab Grown Diamond Wrap Engagement Ring

Black Friday Price Promise >

Created Brilliance

Esme 9ct White Gold Lab Grown Diamond Wrap Engagement Ring

Current sale price is £923

Regular price was £1025

(Save £102)

Moissanite 9ct White Gold 1.50ct total Moissanite Solitaire Ring

Black Friday Price Promise >

9ct White Gold 1.50ct total Moissanite Solitaire Ring

Current sale price is £660

Regular price was £825

(Save £165)

Moissanite 9ct White Gold 2.00ct Eq Marquise Moissanite Ring

Black Friday Price Promise >

9ct White Gold 2.00ct Eq Marquise Moissanite Ring

Current sale price is £680

Regular price was £850

(Save £170)

Created Brilliance Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Black Friday Price Promise >

Created Brilliance

Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Current sale price is £756

Regular price was £840

(Save £84)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.