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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Created Brilliance Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Current sale price is £968

Regular price was £1075

(Save £107)

Created Brilliance Cynthia 9ct White Gold 0.70ct Lab Grown Halo Diamond Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Cynthia 9ct White Gold 0.70ct Lab Grown Halo Diamond Engagement Ring

Current sale price is £945

Regular price was £1050

(Save £105)

3.7 out of 5 stars

3 reviews

Created Brilliance Penelope 9ct Yellow Gold 1.25ct tw Lab-Grown Diamond Tennis Bracelet 7 Inches

Extra 10% off: code EXTRA

Created Brilliance

Penelope 9ct Yellow Gold 1.25ct tw Lab-Grown Diamond Tennis Bracelet 7 Inches

Current sale price is £1890

Regular price was £2100

(Save £210)

5 out of 5 stars

1 review

Created Brilliance Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Current sale price is £945

Regular price was £1050

(Save £105)

Created Brilliance 9ct White Gold Lab Grown Diamond East-West Emerald Cut Ring

Black Friday Price Promise >

Created Brilliance

9ct White Gold Lab Grown Diamond East-West Emerald Cut Ring

Current sale price is £662

Regular price was £735

(Save £73)

Created Brilliance Zara 9ct Yellow Gold Lab Grown Diamond Marquise Band Ring

Black Friday Price Promise >

Created Brilliance

Zara 9ct Yellow Gold Lab Grown Diamond Marquise Band Ring

Current sale price is £675

Regular price was £750

(Save £75)

Created Brilliance Cassie 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Black Friday Price Promise >

Created Brilliance

Cassie 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Current sale price is £1035

Regular price was £1150

(Save £115)

5 out of 5 stars

1 review

Created Brilliance Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Black Friday Price Promise >

Created Brilliance

Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Current sale price is £810

Regular price was £900

(Save £90)

Created Brilliance Elodie 9ct Yellow Gold Emerald Cut and Tapered Baguettes Lab Grown Diamond Ring

Extra 10% off: code EXTRA

Created Brilliance

Elodie 9ct Yellow Gold Emerald Cut and Tapered Baguettes Lab Grown Diamond Ring

Current sale price is £1373

Regular price was £1525

(Save £152)

Created Brilliance Rebecca 18ct White Gold Oval and Pear Lab Grown Diamond Ring

Black Friday Price Promise >

Created Brilliance

Rebecca 18ct White Gold Oval and Pear Lab Grown Diamond Ring

Current sale price is £1755

Regular price was £1950

(Save £195)

Created Brilliance Margot Created Brilliance 9ct White Gold 0.50ct Lab Grown Diamond Engagement Ring

Black Friday Price Promise >

Created Brilliance

Margot Created Brilliance 9ct White Gold 0.50ct Lab Grown Diamond Engagement Ring

Current sale price is £743

Regular price was £825

(Save £82)

5 out of 5 stars

3 reviews

Created Brilliance Cate Created Brilliance 9ct Gold Created Emerald and 0.25ct Lab Grown Diamond Cluster Ring

Black Friday Price Promise >

Created Brilliance

Cate Created Brilliance 9ct Gold Created Emerald and 0.25ct Lab Grown Diamond Cluster Ring

Current sale price is £743

Regular price was £825

(Save £82)

5 out of 5 stars

3 reviews

Created Brilliance Eden 9ct White Gold Lab Grown Diamond Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Eden 9ct White Gold Lab Grown Diamond Engagement Ring

Current sale price is £668

Regular price was £835

(Save £167)

Created Brilliance Colette 9ct White Gold Lab Grown Diamond Three Row Ring

Extra 10% off: code EXTRA

Created Brilliance

Colette 9ct White Gold Lab Grown Diamond Three Row Ring

Current sale price is £1260

Regular price was £1400

(Save £140)

5 out of 5 stars

3 reviews

Created Brilliance Eliza 9ct Yellow Gold Emerald Cut Lab Grown Diamond Trilogy Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Eliza 9ct Yellow Gold Emerald Cut Lab Grown Diamond Trilogy Engagement Ring

Current sale price is £1575

Regular price was £1750

(Save £175)

Created Brilliance Beatrix 9ct White Gold Lab Grown Diamond Radiant Cut 5 Stone Band Ring

Extra 10% off: code EXTRA

Created Brilliance

Beatrix 9ct White Gold Lab Grown Diamond Radiant Cut 5 Stone Band Ring

Current sale price is £698

Regular price was £775

(Save £77)

Created Brilliance Elena Created Brilliance 9ct White Gold Oval 0.75ct Lab Grown Diamond Engagement Ring

Black Friday Price Promise >

Created Brilliance

Elena Created Brilliance 9ct White Gold Oval 0.75ct Lab Grown Diamond Engagement Ring

Current sale price is £810

Regular price was £900

(Save £90)

5 out of 5 stars

1 review

Created Brilliance Thea 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Extra 10% off: code EXTRA

Created Brilliance

Thea 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Current sale price is £657

Regular price was £730

(Save £73)

Created Brilliance Naya 9ct White Gold Lab Grown Diamond Cluster Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Naya 9ct White Gold Lab Grown Diamond Cluster Engagement Ring

Current sale price is £833

Regular price was £925

(Save £92)

Created Brilliance Esme 9ct White Gold Lab Grown Diamond Wrap Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Esme 9ct White Gold Lab Grown Diamond Wrap Engagement Ring

Current sale price is £923

Regular price was £1025

(Save £102)

Created Brilliance Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Black Friday Price Promise >

Created Brilliance

Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Current sale price is £833

Regular price was £925

(Save £92)

4.5 out of 5 stars

4 reviews

Created Brilliance Astrid 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

Extra 10% off: code EXTRA

Created Brilliance

Astrid 9ct Yellow Gold Created Emerald Lab Grown Diamond Trilogy Ring

£1125

Created Brilliance Goya 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Extra 10% off: code EXTRA

Created Brilliance

Goya 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Current sale price is £621

Regular price was £690

(Save £69)

Created Brilliance Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Current sale price is £756

Regular price was £840

(Save £84)

Created Brilliance Odette Created Brilliance 9ct White Gold 0.25ct Lab Grown Diamond Full Eternity Ring

Black Friday Price Promise >

Created Brilliance

Odette Created Brilliance 9ct White Gold 0.25ct Lab Grown Diamond Full Eternity Ring

Current sale price is £608

Regular price was £675

(Save £67)

4.8 out of 5 stars

4 reviews

Created Brilliance Arianna 9ct Yellow Gold Lab Grown Diamond Bezel Set Solitaire Band Ring

Extra 10% off: code EXTRA

Created Brilliance

Arianna 9ct Yellow Gold Lab Grown Diamond Bezel Set Solitaire Band Ring

Current sale price is £495

Regular price was £550

(Save £55)

Created Brilliance Elodie 9ct White Gold Emerald Cut and Tapered Baguettes Lab Grown Diamond Ring

Created Brilliance

Elodie 9ct White Gold Emerald Cut and Tapered Baguettes Lab Grown Diamond Ring

£1525

Created Brilliance Womens Riya 1.00ct Pear Lab Grown Diamond Necklace - Gold

Created Brilliance

Womens Riya 1.00ct Pear Lab Grown Diamond Necklace - Gold

£725

Created Brilliance Delia 9ct Yellow Gold Lab Grown Diamond Fluid Ring

Extra 10% off: code EXTRA

Created Brilliance

Delia 9ct Yellow Gold Lab Grown Diamond Fluid Ring

Current sale price is £779

Regular price was £865

(Save £86)

Created Brilliance Julia Created Brilliance 9ct White Gold 0.32ct Lab Grown Diamond Hoop Earrings

Extra 10% off: code EXTRA

Created Brilliance

Julia Created Brilliance 9ct White Gold 0.32ct Lab Grown Diamond Hoop Earrings

Current sale price is £450

Regular price was £500

(Save £50)

3 out of 5 stars

2 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.