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Free home delivery on orders £75+

Free returns

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

All, EA7 Emporio Armani, Regular Fit

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All Black Friday Deals47

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adidas Originals3

adidas Sportswear1

Alessandro Zavetti14

Armani Exchange52

B

Barbour International63

C

Calvin Klein Jeans48

Calvin Klein Sport10

D

Double A by Wood Wood52

E

EA7 Emporio Armani54

Emporio Armani Bodywear7

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G

H

J

Jack & Jones217

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Lyle & Scott104

M

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O

P

Polo Ralph Lauren1

PS PAUL SMITH53

R

River Island110

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T

The Very Collection179

Tommy Hilfiger131

V

Versace Jeans Couture6

W

Weekend Offender60

Z

Zavetti Canada16

Gym & Training1

Relaxed / Oversized Fit1

5 out of 5 stars

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EA7 Emporio Armani EA7 Train Core ID Full Zip Tracksuit - Black

Extra 10% off: code EXTRA

EA7 Emporio Armani

EA7 Train Core ID Full Zip Tracksuit - Black

Current sale price is £104

Regular price was £160

(Save £56)

5 out of 5 stars

2 reviews

Extra 10% off: code EXTRA

EA7 Emporio Armani

Core ID Logo Crew Neck Sweatshirt - Dark Blue

Current sale price is £58.50

Regular price was £90

(Save £31.50)

EA7 Emporio Armani Core Id 1/4 Zip Sweat - Dark Blue

Extra 10% off: code EXTRA

EA7 Emporio Armani

Core Id 1/4 Zip Sweat - Dark Blue

Current sale price is £61.75

Regular price was £95

(Save £33.25)

5 out of 5 stars

1 review

Extra 10% off: code EXTRA

EA7 Emporio Armani

Core Id Centre Logo Crew Sweat - Black

Current sale price is £58.50

Regular price was £90

(Save £31.50)

EA7 Emporio Armani 7 Lines Shoulder Tape Zip Neck Polo Shirt - Black

Extra 10% off: code EXTRA

EA7 Emporio Armani

7 Lines Shoulder Tape Zip Neck Polo Shirt - Black

Current sale price is £42

Regular price was £105

(Save £63)

Extra 10% off: code EXTRA

EA7 Emporio Armani

Core Id Logo Crew Sweatshirt - Blue

Current sale price is £55.75

Regular price was £90

(Save £34.25)

Extra 10% off: code EXTRA

EA7 Emporio Armani

Men's Core ID Logo Hoodie - Green

Current sale price is £65

Regular price was £100

(Save £35)

EA7 Emporio Armani Train Core ID Full Zip Hooded Jacket - Grey

Extra 10% off: code EXTRA

EA7 Emporio Armani

Train Core ID Full Zip Hooded Jacket - Grey

Current sale price is £123.50

Regular price was £190

(Save £66.50)

EA7 Emporio Armani Core Id 1/4 Zip Sweat - Black

Extra 10% off: code EXTRA

EA7 Emporio Armani

Core Id 1/4 Zip Sweat - Black

Current sale price is £76

Regular price was £95

(Save £19)

4 out of 5 stars

1 review

Extra 10% off: code EXTRA

EA7 Emporio Armani

Train Refined Logo T-Shirt - Grey

Current sale price is £39

Regular price was £60

(Save £21)

EA7 Emporio Armani

Core Id Logo Crew Sweatshirt - Green

Current sale price is £54

Regular price was £90

(Save £36)

5 out of 5 stars

1 review

Extra 10% off: code EXTRA

EA7 Emporio Armani

T-Shirt with Printed Logo - Black

Current sale price is £33

Regular price was £55

(Save £22)

EA7 Emporio Armani Ventus7 Full Zip Tech Hoodie - Black

Extra 10% off: code EXTRA

EA7 Emporio Armani

Ventus7 Full Zip Tech Hoodie - Black

Current sale price is £72

Regular price was £120

(Save £48)

EA7 Emporio Armani Natural Ventus7 Full Zip Tech Hoodie - Black

EA7 Emporio Armani

Natural Ventus7 Full Zip Tech Hoodie - Black

£115

Extra 10% off: code EXTRA

EA7 Emporio Armani

Train Logo Taped Crew Neck Sweatshirt - Black

Current sale price is £66

Regular price was £110

(Save £44)

5 out of 5 stars

1 review

Extra 10% off: code EXTRA

EA7 Emporio Armani

T-shirt Logo Series Regular Fit Cotton Jersey - Black

Current sale price is £36

Regular price was £60

(Save £24)

EA7 Emporio Armani

Oversized Logo Crew Neck Sweatshirt - Black

Current sale price is £78.75

Regular price was £105

(Save £26.25)

EA7 Emporio Armani

Mens Train Visibility Logo Print Overhead Hoodie - Navy

£105

EA7 Emporio Armani

Core ID Logo Quarter Zip Funnel Neck Sweatshirt - Grey

Current sale price is £71.25

Regular price was £95

(Save £23.75)

EA7 Emporio Armani Cotton Shirt in Pima Jersey with Crew Neck Core Identity - Navy Blue

Extra 10% off: code EXTRA

EA7 Emporio Armani

Cotton Shirt in Pima Jersey with Crew Neck Core Identity - Navy Blue

Current sale price is £32.50

Regular price was £50

(Save £17.50)

EA7 Emporio Armani Tennis Pro Textured T-Shirt - Black

Extra 10% off: code EXTRA

EA7 Emporio Armani

Tennis Pro Textured T-Shirt - Black

Current sale price is £39

Regular price was £65

(Save £26)

EA7 Emporio Armani

Core Id Left Chest Logo T-Shirt - Black

£50

EA7 Emporio Armani Blue Sport Zip Hoodie - Dark Blue

Black Friday Price Promise >

EA7 Emporio Armani

Blue Sport Zip Hoodie - Dark Blue

Current sale price is £57.50

Regular price was £115

(Save £57.50)

5 out of 5 stars

1 review

EA7 Emporio Armani 7 Lines Shoulder Tape Crew Sweatshirt - Blue

Extra 10% off: code EXTRA

EA7 Emporio Armani

7 Lines Shoulder Tape Crew Sweatshirt - Blue

Current sale price is £68

Regular price was £110

(Save £42)

EA7 Emporio Armani Tennis Pro Textured T-Shirt - White

Extra 10% off: code EXTRA

EA7 Emporio Armani

Tennis Pro Textured T-Shirt - White

Current sale price is £42.25

Regular price was £65

(Save £22.75)

EA7 Emporio Armani Train Refined Zip Through Hoodie - Grey

Extra 10% off: code EXTRA

EA7 Emporio Armani

Train Refined Zip Through Hoodie - Grey

Current sale price is £81

Regular price was £135

(Save £54)

Extra 10% off: code EXTRA

EA7 Emporio Armani

Mens Regular Fit Cotton Logo T-Shirt - Off White

Current sale price is £42

Regular price was £60

(Save £18)

EA7 Emporio Armani Tennis Pro Textured T-Shirt - Navy

Extra 10% off: code EXTRA

EA7 Emporio Armani

Tennis Pro Textured T-Shirt - Navy

Current sale price is £42.25

Regular price was £65

(Save £22.75)

EA7 Emporio Armani Train Soccer Polo & Shorts Set - Brown

Extra 10% off: code EXTRA

EA7 Emporio Armani

Train Soccer Polo & Shorts Set - Brown

Current sale price is £91

Regular price was £140

(Save £49)

EA7 Emporio Armani Core Id Crew Neck T-Shirt - Dark Blue

Extra 10% off: code EXTRA

EA7 Emporio Armani

Core Id Crew Neck T-Shirt - Dark Blue

Current sale price is £32.50

Regular price was £50

(Save £17.50)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.