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Free home delivery on orders £75+

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Pay later with Very Pay

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Shop Black Friday Deals with our Price Promise

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Standard home delivery £3.99 on orders less than £75.

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NINJA MAX 6-in-1 Dual Zone Air Fryer 9.5L DZ400UK

Black Friday Price Promise >

MAX 6-in-1 Dual Zone Air Fryer 9.5L DZ400UK

Current sale price is £159

Regular price was £210

(Save £51)

4.6 out of 5 stars

466 reviews

NINJA Luxe Café Premier Coffee Machine - ES601UK

Luxe Café Premier Coffee Machine - ES601UK

Current sale price is £449

Regular price was £549

(Save £100)

4.6 out of 5 stars

1.4k reviews

NINJA Double Stack 2-Drawer Air Fryer 7.6L - SL300UK

Black Friday Price Promise >

Double Stack 2-Drawer Air Fryer 7.6L - SL300UK

Current sale price is £169

Regular price was £229

(Save £60)

4.3 out of 5 stars

384 reviews

NINJA MultiPot XL 11-in-1 Multi-Cooker - White Gold MZ1001UKIV1

MultiPot XL 11-in-1 Multi-Cooker - White Gold MZ1001UKIV1

£259

4.8 out of 5 stars

306 reviews

NINJA Luxe Cafe Premier - Midnight Black ES601UKBK

Black Friday Price Promise >

Luxe Cafe Premier - Midnight Black ES601UKBK

Current sale price is £418

Regular price was £549

(Save £131)

4.6 out of 5 stars

1.1k reviews

NINJA Double Stack XL 2-Level Air Fryer with Smart Cook System 9.5L SL451UK

Black Friday Price Promise >

Double Stack XL 2-Level Air Fryer with Smart Cook System 9.5L SL451UK

Current sale price is £198

Regular price was £289

(Save £91)

4.5 out of 5 stars

119 reviews

NINJA Luxe Café Pro Series ES701UK

Black Friday Price Promise >

Luxe Café Pro Series ES701UK

Current sale price is £529

Regular price was £699

(Save £170)

4.5 out of 5 stars

356 reviews

NINJA CRISPi 8 Function DualZone Air Fryer - Bone DD102UKIV2

CRISPi 8 Function DualZone Air Fryer - Bone DD102UKIV2

£299

4.8 out of 5 stars

259 reviews

NINJA Foodi 8-in-1 Possible Cooker - Sea Salt Grey MC1001UK

Foodi 8-in-1 Possible Cooker - Sea Salt Grey MC1001UK

£149

4.8 out of 5 stars

1.2k reviews

NINJA SLUSHi Frozen Drink Maker FS301UK

Black Friday Price Promise >

SLUSHi Frozen Drink Maker FS301UK

Current sale price is £249

Regular price was £299

(Save £50)

4.7 out of 5 stars

3.2k reviews

NINJA Air Fryer PRO 4.7L AF140UK

Black Friday Price Promise >

Air Fryer PRO 4.7L AF140UK

Current sale price is £79

Regular price was £99

(Save £20)

4.9 out of 5 stars

307 reviews

NINJA Foodi FlexDrawer Air Fryer 10.4L AF500UK

Foodi FlexDrawer Air Fryer 10.4L AF500UK

Current sale price is £209

Regular price was £269

(Save £60)

4.8 out of 5 stars

3.6k reviews

NINJA Perfect Temperature Kettle - Stainless Steel KT201UK

Black Friday Price Promise >

Perfect Temperature Kettle - Stainless Steel KT201UK

Current sale price is £79

Regular price was £99

(Save £20)

4.6 out of 5 stars

1.7k reviews

Loungeable Sherpa Stripe Hooded Midi Dressing Gown - Multi

Sherpa Stripe Hooded Midi Dressing Gown - Multi

Current sale price is £27

Regular price was £34

(Save £7)

4.7 out of 5 stars

6 reviews

Loungeable Ribbon Trim Luxury Fleece Hooded Maxi Robe- Black

Black Friday Price Promise >

Ribbon Trim Luxury Fleece Hooded Maxi Robe- Black

Current sale price is £27

Regular price was £34

(Save £7)

4.4 out of 5 stars

8 reviews

NINJA 2-in-1 Blender and Soup Maker HB150UK

2-in-1 Blender and Soup Maker HB150UK

£179

4.8 out of 5 stars

1.7k reviews

NINJA Luxe Cafe Pro ES701UKBK2

Black Friday Price Promise >

Luxe Cafe Pro ES701UKBK2

Current sale price is £649

Regular price was £849

(Save £200)

4.5 out of 5 stars

317 reviews

NINJA Perfect Temperature Kettle- Black KT200UK

Perfect Temperature Kettle- Black KT200UK

£99

4.6 out of 5 stars

1.8k reviews

NINJA Cold Press Juicer with Anti-Clog Filter JC151UK

Black Friday Price Promise >

Cold Press Juicer with Anti-Clog Filter JC151UK

Current sale price is £99

Regular price was £134

(Save £35)

4.6 out of 5 stars

265 reviews

NINJA Sizzle Low Smoke Indoor Grill & Flat Plate GR101UK

Black Friday Price Promise >

Sizzle Low Smoke Indoor Grill & Flat Plate GR101UK

Current sale price is £125

Regular price was £134

(Save £9)

4.3 out of 5 stars

379 reviews

NINJA Luxe Cafe Premier Plus Series Espresso Machine - Raspberry Blush

Luxe Cafe Premier Plus Series Espresso Machine - Raspberry Blush

£599

4.7 out of 5 stars

53 reviews

NINJA Foodi MAX Dual Zone 9.5L Air Fryer with Smart Cook System AF451UK

Foodi MAX Dual Zone 9.5L Air Fryer with Smart Cook System AF451UK

£189

4.8 out of 5 stars

3.4k reviews

NINJA Sip Perfect Travel Mug 400ml

Sip Perfect Travel Mug 400ml

£35

4.2 out of 5 stars

346 reviews

NINJA CREAMi Scoop & Swirl 13-in-1 Ice Cream & Soft Serve Maker - NC701UK

CREAMi Scoop & Swirl 13-in-1 Ice Cream & Soft Serve Maker - NC701UK

£369

4.4 out of 5 stars

236 reviews

NINJA HyperHeat 6L 9-in-1 Pressure & Rice Cooker PC201UK

HyperHeat 6L 9-in-1 Pressure & Rice Cooker PC201UK

Current sale price is £159

Regular price was £169

(Save £10)

4.6 out of 5 stars

44 reviews

NINJA Dual Brew Prestige (CFN802UK)

Dual Brew Prestige (CFN802UK)

£259

4.4 out of 5 stars

152 reviews

NINJA CRISPi 4-in-1 Portable Glass Air Fryer - Cyber Space FN101UKGY

CRISPi 4-in-1 Portable Glass Air Fryer - Cyber Space FN101UKGY

Current sale price is £132

Regular price was £149

(Save £17)

4.4 out of 5 stars

629 reviews

NINJA CRISPi 8 Function DualZone Air Fryer - Rose Quartz DD102UKPK1

CRISPi 8 Function DualZone Air Fryer - Rose Quartz DD102UKPK1

£299

4.8 out of 5 stars

257 reviews

NINJA 3-in-1 Food Processor and Blender with Auto-iQ BN800UK

3-in-1 Food Processor and Blender with Auto-iQ BN800UK

£209

4.5 out of 5 stars

1.3k reviews

NINJA 6-in-1 Dual Zone Air Fryer 7.6L DZ300UK

6-in-1 Dual Zone Air Fryer 7.6L DZ300UK

£209

4.5 out of 5 stars

464 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.