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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off selected Fashion and Sportswear

Up to 40% off selected Fashion and Sportswear

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Offer ends 31st August.

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EA7 Emporio Armani4

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L.O.L Surprise!25

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Made By Mitchell2

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Teenage Mutant Ninja Turtles15

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Unicorn Academy8

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Versace Jeans Couture1

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Waffle the Wonderdog1

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Zavetti Canada1

£250 - £50016

£500 - £75016

£750 - £100011

£1000 and more11

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Diamond Rings30

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Love DIAMOND 1Ct Diamond Solitaire Halo Ring G VS+ Lab Grown

1Ct Diamond Solitaire Halo Ring G VS+ Lab Grown

Current sale price is £850

(Save £150)

Regular price was £1000

3.7 out of 5 stars

3 reviews

Love DIAMOND Cluster Diamond Ring

Cluster Diamond Ring

Current sale price is £599

(Save £150)

Regular price was £749

5 out of 5 stars

3 reviews

Love DIAMOND 3Ct Oval Diamond Solitaire Ring G VS+ Lab Grown

3Ct Oval Diamond Solitaire Ring G VS+ Lab Grown

Current sale price is £2934

(Save £734)

Regular price was £3668

Love DIAMOND White Gold 18pt Diamond Solitaire Stud Earrings

White Gold 18pt Diamond Solitaire Stud Earrings

Current sale price is £383

(Save £96)

Regular price was £479

4.1 out of 5 stars

10 reviews

Love DIAMOND Diamond Illusion Solitaire Ring G VS+ Lab Grown

Diamond Illusion Solitaire Ring G VS+ Lab Grown

Current sale price is £310

(Save £78)

Regular price was £388

Love DIAMOND Diamond Solitaire Ring G VS+ Lab Grown

Diamond Solitaire Ring G VS+ Lab Grown

Current sale price is £600

(Save £150)

Regular price was £750

5 out of 5 stars

1 review

Love DIAMOND 3Ct Marquise Diamond Solitaire Ring G VS+ Lab Grown

3Ct Marquise Diamond Solitaire Ring G VS+ Lab Grown

Current sale price is £3200

(Save £800)

Regular price was £4000

Love DIAMOND 2Ct Emerald Cut Diamond Solitaire Ring G VS+ Lab Grown

2Ct Emerald Cut Diamond Solitaire Ring G VS+ Lab Grown

Current sale price is £1794

(Save £449)

Regular price was £2243

5 out of 5 stars

1 review

Love DIAMOND 1Ct Round Diamond Solitaire Ring G VS+ Lab Grown

1Ct Round Diamond Solitaire Ring G VS+ Lab Grown

Current sale price is £1120

(Save £280)

Regular price was £1400

5 out of 5 stars

2 reviews

Love DIAMOND Diamond 7 Stone Shaped Ring (Oval And Emerald Cut) G VS+ Lab Grown

Diamond 7 Stone Shaped Ring (Oval And Emerald Cut) G VS+ Lab Grown

Current sale price is £700

(Save £233)

Regular price was £933

5 out of 5 stars

2 reviews

Love DIAMOND Aquamarine Look Sky Blue Topaz Diamond Halo Ring

Aquamarine Look Sky Blue Topaz Diamond Halo Ring

Current sale price is £540

(Save £135)

Regular price was £675

3 out of 5 stars

1 review

Love DIAMOND 2Ct Princess Cut Diamond Solitaire Ring G VS+ Lab Grown

2Ct Princess Cut Diamond Solitaire Ring G VS+ Lab Grown

Current sale price is £2040

(Save £510)

Regular price was £2550

4 out of 5 stars

2 reviews

Love DIAMOND Diamond Bridal Wedding Ring Set G VS+ Lab Grown

Diamond Bridal Wedding Ring Set G VS+ Lab Grown

Current sale price is £719

(Save £180)

Regular price was £899

Love DIAMOND Natural Black Sapphire and Lab Grown Diamond Ring

Natural Black Sapphire and Lab Grown Diamond Ring

Current sale price is £440

(Save £110)

Regular price was £550

Love DIAMOND 1Ct Oval Diamond Solitaire Ring G VS+ Lab Grown

1Ct Oval Diamond Solitaire Ring G VS+ Lab Grown

Current sale price is £1260

(Save £540)

Regular price was £1800

5 out of 5 stars

2 reviews

Love DIAMOND 9ct White Gold 1/2 Carat Diamond Double Row Eternity Ring

9ct White Gold 1/2 Carat Diamond Double Row Eternity Ring

Current sale price is £977

(Save £172)

Regular price was £1149

4 out of 5 stars

5 reviews

Love DIAMOND Peridot Diamond Halo Ring

Peridot Diamond Halo Ring

Current sale price is £433

(Save £108)

Regular price was £541

5 out of 5 stars

1 review

Love DIAMOND Amethyst With Diamond Three Stone Ring

Amethyst With Diamond Three Stone Ring

Current sale price is £559

(Save £140)

Regular price was £699

5 out of 5 stars

2 reviews

Love DIAMOND 2.00ct Diamond Stud Earrings Lab Grown

2.00ct Diamond Stud Earrings Lab Grown

Current sale price is £970

(Save £243)

Regular price was £1213

Love DIAMOND Diamond Solitaire Ring With Twisted Shoulders G VS+ Lab Grown

Diamond Solitaire Ring With Twisted Shoulders G VS+ Lab Grown

Current sale price is £541

(Save £135)

Regular price was £676

4 out of 5 stars

1 review

Love DIAMOND 2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

Current sale price is £1719

(Save £303)

Regular price was £2022

Love DIAMOND 1.00ct Emerald Cut Diamond Halo Engagement Ring Lab Grown

1.00ct Emerald Cut Diamond Halo Engagement Ring Lab Grown

Current sale price is £1189

(Save £210)

Regular price was £1399

Love DIAMOND Thick Band Diamond Eternity Ring

Thick Band Diamond Eternity Ring

Current sale price is £418

(Save £105)

Regular price was £523

3 out of 5 stars

2 reviews

Love DIAMOND Diamond Clawset Wishbone Ring G VS+ Lab Grown

Diamond Clawset Wishbone Ring G VS+ Lab Grown

Current sale price is £525

(Save £175)

Regular price was £700

5 out of 5 stars

1 review

Love DIAMOND Diamond Princess Cut Shaped Pendant Necklace G VS+ Lab Grown

Diamond Princess Cut Shaped Pendant Necklace G VS+ Lab Grown

Current sale price is £910

(Save £390)

Regular price was £1300

1 out of 5 stars

1 review

Love DIAMOND Diamond Halo Solitaire Ring G VS+ Lab Grown

Diamond Halo Solitaire Ring G VS+ Lab Grown

Current sale price is £620

(Save £155)

Regular price was £775

Love DIAMOND Lab Grown Diamond Aquamarine Look Sky Blue Topaz Earrings

Lab Grown Diamond Aquamarine Look Sky Blue Topaz Earrings

Current sale price is £366

(Save £91)

Regular price was £457

Love DIAMOND 1.00ct Oval Cut Diamond Solitaire Ring with Channel Set Shoulders Lab Grown

1.00ct Oval Cut Diamond Solitaire Ring with Channel Set Shoulders Lab Grown

Current sale price is £882

(Save £156)

Regular price was £1038

Love DIAMOND London Blue Topaz Diamond Halo Ring

London Blue Topaz Diamond Halo Ring

Current sale price is £479

(Save £120)

Regular price was £599

5 out of 5 stars

2 reviews

Love DIAMOND Diamond Princess Cut Shaped Earrings Studs G VS+ Lab Grown

Diamond Princess Cut Shaped Earrings Studs G VS+ Lab Grown

Current sale price is £629

(Save £269)

Regular price was £898

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.