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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

All, -inf-30, Formal, Womens, Multi

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Gifts & Jewellery41

All Black Friday Deals41

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Armani Exchange1

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Emporio Armani8

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The Love Collection1

£100 - £25010

£750 - £10006

£1000 and more13

5 out of 5 stars

4 out of 5 stars

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2 out of 5 stars

1 out of 5 stars

Stainless Steel1

Sterling Silver1

Diamond Rings25

Engagement Rings21

Eternity Rings2

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Love DIAMOND 1Ct Diamond Solitaire Halo Ring Lab Grown

Black Friday Price Promise >

1Ct Diamond Solitaire Halo Ring Lab Grown

Current sale price is £900

Regular price was £1000

(Save £100)

3.7 out of 5 stars

3 reviews

Love DIAMOND 3Ct Marquise Diamond Gold Band Solitaire Ring

Black Friday Price Promise >

3Ct Marquise Diamond Gold Band Solitaire Ring

Current sale price is £3600

Regular price was £4000

(Save £400)

Emporio Armani Archetipo Chronograph Brown Leather Watch

Black Friday Price Promise >

Archetipo Chronograph Brown Leather Watch

Current sale price is £172

Regular price was £229

(Save £57)

Love DIAMOND 1Ct Round Diamond Solitaire Ring

Black Friday Price Promise >

1Ct Round Diamond Solitaire Ring

Current sale price is £1260

Regular price was £1400

(Save £140)

5 out of 5 stars

2 reviews

Love DIAMOND 2Ct Princess Cut Diamond Solitaire Ring

Black Friday Price Promise >

2Ct Princess Cut Diamond Solitaire Ring

Current sale price is £2295

Regular price was £2550

(Save £255)

4 out of 5 stars

2 reviews

Love DIAMOND 2Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Black Friday Price Promise >

2Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £2019

Regular price was £2243

(Save £224)

5 out of 5 stars

1 review

Love DIAMOND Lab Grown Diamond Solitaire Ring

Black Friday Price Promise >

Lab Grown Diamond Solitaire Ring

Current sale price is £315

Regular price was £350

(Save £35)

5 out of 5 stars

2 reviews

The Love Collection Sterling Silver Cubic Zirconia Cross Pendant Necklace

Black Friday Price Promise >

The Love Collection

Sterling Silver Cubic Zirconia Cross Pendant Necklace

Current sale price is £34

Regular price was £42

(Save £8)

3.9 out of 5 stars

21 reviews

Love DIAMOND 5 Stone Princess Cut Ring - Lab Grown

Black Friday Price Promise >

5 Stone Princess Cut Ring - Lab Grown

Current sale price is £1580

Regular price was £1755

(Save £175)

Love DIAMOND 2.25Ct Round Diamond Solitaire Ring

Black Friday Price Promise >

2.25Ct Round Diamond Solitaire Ring

Current sale price is £1564

Regular price was £1738

(Save £174)

Love DIAMOND 2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

Black Friday Price Promise >

2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

Current sale price is £1820

Regular price was £2022

(Save £202)

Love DIAMOND 1Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Black Friday Price Promise >

1Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £1350

Regular price was £1500

(Save £150)

5 out of 5 stars

2 reviews

Love DIAMOND 1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Black Friday Price Promise >

1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Current sale price is £1000

Regular price was £1111

(Save £111)

Say It With 9ct White Gold Emerald Cut Lab Grown Diamond Ring

Black Friday Price Promise >

9ct White Gold Emerald Cut Lab Grown Diamond Ring

Current sale price is £920

Regular price was £1150

(Save £230)

Love DIAMOND Diamond Solitiaire Ring With Twisted Band

Black Friday Price Promise >

Diamond Solitiaire Ring With Twisted Band

Current sale price is £608

Regular price was £676

(Save £68)

4 out of 5 stars

1 review

Love DIAMOND Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Black Friday Price Promise >

Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Current sale price is £750

Regular price was £850

(Save £100)

Sekonda Womens Connect Watch With Extra Strap - Rose Gold

Black Friday Price Promise >

Womens Connect Watch With Extra Strap - Rose Gold

Current sale price is £72

Regular price was £99.99

(Save £27.99)

Love DIAMOND Diamond Halo Lab Grown Solitaire Ring

Black Friday Price Promise >

Diamond Halo Lab Grown Solitaire Ring

Current sale price is £698

Regular price was £775

(Save £77)

Sekonda Motion Plus Pink Silicone Strap Smart Watch

Black Friday Price Promise >

Motion Plus Pink Silicone Strap Smart Watch

Current sale price is £59

Regular price was £69.99

(Save £10.99)

Love DIAMOND 0.50ct Diamond Half Eternity Ring Lab Grown

Black Friday Price Promise >

0.50ct Diamond Half Eternity Ring Lab Grown

Current sale price is £632

Regular price was £743

(Save £111)

Emporio Armani Archelia Three-Hand Gold-Tone Stainless Steel Watch

Black Friday Price Promise >

Archelia Three-Hand Gold-Tone Stainless Steel Watch

Current sale price is £224

Regular price was £299

(Save £75)

Love DIAMOND Natural Black Sapphire and Lab Grown Diamond Ring

Black Friday Price Promise >

Natural Black Sapphire and Lab Grown Diamond Ring

Current sale price is £468

Regular price was £550

(Save £82)

2 out of 5 stars

2 reviews

Emporio Armani Two-Hand Nude Ceramic Watch

Black Friday Price Promise >

Two-Hand Nude Ceramic Watch

Current sale price is £269

Regular price was £359

(Save £90)

Emporio Armani Chronograph Black Ceramic Watch (AR70022)

Black Friday Price Promise >

Chronograph Black Ceramic Watch (AR70022)

Current sale price is £299

Regular price was £399

(Save £100)

Emporio Armani Two-Hand Gold-Tone Stainless Steel Watch

Black Friday Price Promise >

Two-Hand Gold-Tone Stainless Steel Watch

Current sale price is £224

Regular price was £299

(Save £75)

Armani Exchange Three-Hand Gold-Tone Watch and Necklace Set

Black Friday Price Promise >

Armani Exchange

Three-Hand Gold-Tone Watch and Necklace Set

Current sale price is £142

Regular price was £189

(Save £47)

Fossil Raquel Three-Hand Date Gold-Tone Stainless Steel Watch

Black Friday Price Promise >

Raquel Three-Hand Date Gold-Tone Stainless Steel Watch

Current sale price is £127

Regular price was £169

(Save £42)

4.7 out of 5 stars

84 reviews

Love DIAMOND Diamond Cluster Ring Lab Grown

Black Friday Price Promise >

Diamond Cluster Ring Lab Grown

Current sale price is £861

Regular price was £1013

(Save £152)

Love DIAMOND Lab Grown Diamond Natural Amethyst Ring

Black Friday Price Promise >

Lab Grown Diamond Natural Amethyst Ring

Current sale price is £527

Regular price was £586

(Save £59)

Michael Kors Georgie Two-Hand Two-Tone Stainless Steel Watch

Black Friday Price Promise >

Georgie Two-Hand Two-Tone Stainless Steel Watch

Current sale price is £179

Regular price was £239

(Save £60)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.