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Free home delivery on orders £75+

Free returns

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Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Gifts & Jewellery362

All Black Friday Deals253

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Created Brilliance45

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Lauren by Ralph Lauren1

Love DIAMOND111

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The Love Collection8

Occasionwear103

£100 - £25045

£250 - £50076

£500 - £75076

£750 - £100040

£1000 and more87

5 out of 5 stars

4 out of 5 stars

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1 out of 5 stars

Sterling Silver32

Diamond Rings206

Engagement Rings168

Fashion & Dress Rings9

Gemstone Rings8

Eternity Rings57

Wedding Rings39

Hoop Earrings12

Stud Earrings28

Cubic Zirconia356

Lab Grown Diamond205

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Results: 1 - 30 (of 362)

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Kleora Womens Starburst Disc Diamond Pendant Necklace - Silver

Womens Starburst Disc Diamond Pendant Necklace - Silver

£250

Kleora Kleora Starburst Crystal Detail Hoop Earrings - Silver

Kleora Starburst Crystal Detail Hoop Earrings - Silver

£285

Ernest Jones Womens Emmy London Cluster 0.33ct Diamond Engagement Ring - Silver

Womens Emmy London Cluster 0.33ct Diamond Engagement Ring - Silver

£1499

Swarovski Imber Emily Tennis Bracelet - Silver

Flash Deal ends 15.11.26

Imber Emily Tennis Bracelet - Silver

Current sale price is £83

Regular price was £119

(Save £36)

5 out of 5 stars

1 review

Swarovski Una Angelic Necklace - Silver

Flash Deal ends 15.11.26

Una Angelic Necklace - Silver

Current sale price is £172.50

Regular price was £230

(Save £57.50)

5 out of 5 stars

2 reviews

Swarovski Stilla Stud Earrings - Silver

Flash Deal ends 15.11.26

Stilla Stud Earrings - Silver

Current sale price is £48

Regular price was £69

(Save £21)

5 out of 5 stars

1 review

Love DIAMOND 9ct Lab-Grown Diamond Channel Set Eternity Ring

Extra 10% off: code EXTRA

9ct Lab-Grown Diamond Channel Set Eternity Ring

Current sale price is £783

Regular price was £1119

(Save £336)

Swarovski Stilla Stud Earrings - Gold

Flash Deal ends 15.11.26

Stilla Stud Earrings - Gold

Current sale price is £55

Regular price was £79

(Save £24)

5 out of 5 stars

1 review

Swarovski Angelic Yellow Gold 7" Crystal Bracelet - Gold

Flash Deal ends 15.11.26

Angelic Yellow Gold 7" Crystal Bracelet - Gold

Current sale price is £126.50

Regular price was £169

(Save £42.50)

Love DIAMOND Lab-Grown Diamond Oval Cut Ring

Extra 10% off: code EXTRA

Lab-Grown Diamond Oval Cut Ring

Current sale price is £320

Regular price was £499

(Save £179)

Swarovski Una Angelic Bracelet - Gold

Flash Deal ends 15.11.26

Una Angelic Bracelet - Gold

Current sale price is £149

Regular price was £199

(Save £50)

Swarovski Una Angelic Stud Earrings - Gold

Flash Deal ends 15.11.26

Una Angelic Stud Earrings - Gold

Current sale price is £74

Regular price was £99

(Save £25)

Harriet Womens Solitaire 1.5ct Lab-Grown Diamond Stud Earrings - Silver

Womens Solitaire 1.5ct Lab-Grown Diamond Stud Earrings - Silver

£1399

Swarovski Imber Bracelet - Silver

Flash Deal ends 15.11.26

Imber Bracelet - Silver

Current sale price is £69

Regular price was £99

(Save £30)

Ernest Jones Womens 1ct Certified Diamond Platinum Tennis Bracelet - Silver

Black Friday Price Promise >

Womens 1ct Certified Diamond Platinum Tennis Bracelet - Silver

Current sale price is £2000

Regular price was £4000

(Save £2000)

Moissanite 9ct White Gold 1.50ct total Moissanite Solitaire Ring

Extra 10% off: code EXTRA

9ct White Gold 1.50ct total Moissanite Solitaire Ring

Current sale price is £660

Regular price was £825

(Save £165)

Swarovski Stilla Cocktail Ring - Gold

Flash Deal ends 15.11.26

Stilla Cocktail Ring - Gold

Current sale price is £70.99

Regular price was £119

(Save £48.01)

Love DIAMOND 18ct Plated Lab-Grown Diamond Cluster Ring

Extra 10% off: code EXTRA

18ct Plated Lab-Grown Diamond Cluster Ring

Current sale price is £270

Regular price was £439

(Save £169)

5 out of 5 stars

1 review

Swarovski Mesmera Ear Cuffs - Silver

Flash Deal ends 15.11.26

Mesmera Ear Cuffs - Silver

Current sale price is £104

Regular price was £139

(Save £35)

Moissanite 9ct White Gold Champagne Moissanite Solitaire ring

Extra 10% off: code EXTRA

9ct White Gold Champagne Moissanite Solitaire ring

Current sale price is £719

Regular price was £899

(Save £180)

Ernest Jones Womens Emerald 1ct Diamond Shaped Double Halo Pendant - White Gold

Black Friday Price Promise >

Womens Emerald 1ct Diamond Shaped Double Halo Pendant - White Gold

Current sale price is £1250

Regular price was £2500

(Save £1250)

Moissanite Platinum 1.15ct total Moissanite Solitaire Ring

Extra 10% off: code EXTRA

Platinum 1.15ct total Moissanite Solitaire Ring

Current sale price is £1439

Regular price was £1799

(Save £360)

Jon Richard Simply Silver 925 Sterling Silver Solitaire Engagement Ring - Gift Pouch

Simply Silver 925 Sterling Silver Solitaire Engagement Ring - Gift Pouch

£60

Ernest Jones Womens The Diamond Story Halo 0.33ct Platinum Engagement Ring - Silver

Womens The Diamond Story Halo 0.33ct Platinum Engagement Ring - Silver

£1799

Moissanite 9ct White Gold Moissanite Solitaire Ring

Extra 10% off: code EXTRA

9ct White Gold Moissanite Solitaire Ring

Current sale price is £624

Regular price was £780

(Save £156)

Swarovski Una Angelic Stud Earrings - Silver

Flash Deal ends 15.11.26

Una Angelic Stud Earrings - Silver

Current sale price is £66.50

Regular price was £89

(Save £22.50)

Harriet 0.50ct Lab-Grown Diamond Solitaire Pendant Necklace - One Colour

0.50ct Lab-Grown Diamond Solitaire Pendant Necklace - One Colour

£599

Moissanite 9ct Yellow Gold 1.00ct eq Champagne Pear Shapped Moissanite Ring

Extra 10% off: code EXTRA

9ct Yellow Gold 1.00ct eq Champagne Pear Shapped Moissanite Ring

Current sale price is £599

Regular price was £749

(Save £150)

Created Brilliance Womens Gina 1.00ct tw Oval Lab Grown Diamond Stud Earrings - White Gold

Created Brilliance

Womens Gina 1.00ct tw Oval Lab Grown Diamond Stud Earrings - White Gold

£625

Moissanite 9ct White Gold Pear Moissanite Ring

Extra 10% off: code EXTRA

9ct White Gold Pear Moissanite Ring

Current sale price is £636

Regular price was £795

(Save £159)

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Results: 1 - 30 (of 362)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.