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Free home delivery on orders £75+

Free returns

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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DORINA Exclusive 2 Pack Celine Full Cup Underwired Bras - Black/white

Exclusive 2 Pack Celine Full Cup Underwired Bras - Black/white

Current sale price is £27

Regular price was £36

(Save £9)

4.1 out of 5 stars

591 reviews

Fantasie Illusion Underwired Side Support Bra - Black

Illusion Underwired Side Support Bra - Black

Current sale price is £29.25

Regular price was £37

(Save £7.75)

4.1 out of 5 stars

15 reviews

Ann Summers Endless Attraction Fuller Bust Non-Padded Plunge - Black/Multi

Extra 10% off: code EXTRA

Endless Attraction Fuller Bust Non-Padded Plunge - Black/Multi

Current sale price is £27

Regular price was £38

(Save £11)

4.8 out of 5 stars

4 reviews

Pour Moi Sofia Lace Embroidered Side Support Bra

Sofia Lace Embroidered Side Support Bra

£36

4.5 out of 5 stars

308 reviews

Pour Moi Viva Luxe Non-Padded Side Support Bra D-J - Black

Viva Luxe Non-Padded Side Support Bra D-J - Black

£32

4.5 out of 5 stars

18 reviews

Elomi Lucie Underwired Plunge Bra - Black

Lucie Underwired Plunge Bra - Black

Current sale price is £33.75

Regular price was £45

(Save £11.25)

4.4 out of 5 stars

7 reviews

Ann Summers Sexy Lace Padded Plunge Bra

Sexy Lace Padded Plunge Bra

£18

4.6 out of 5 stars

392 reviews

Pour Moi Sofia Padded T-Shirt Bra - Black

Sofia Padded T-Shirt Bra - Black

£34

4.5 out of 5 stars

37 reviews

Freya Fascinate Underwire Balconette Bra - Black

Extra 10% off: code EXTRA

Fascinate Underwire Balconette Bra - Black

Current sale price is £25.50

Regular price was £32

(Save £6.50)

Miss Mary of Sweden Stay Fresh Essential Underwired T-shirt Bra - Black

Extra 10% off: code EXTRA

Miss Mary of Sweden

Stay Fresh Essential Underwired T-shirt Bra - Black

Current sale price is £36.25

Regular price was £52

(Save £15.75)

Glamorise Magiclift Non Wire Original Support Bra - Black

Magiclift Non Wire Original Support Bra - Black

Current sale price is From £36

Regular price was From £45

(Save up to £9)

4.2 out of 5 stars

259 reviews

Pour Moi Fleur Padded Push-Up Plunge T-Shirt Bra - Black

Fleur Padded Push-Up Plunge T-Shirt Bra - Black

£28

4.4 out of 5 stars

20 reviews

Boux Avenue Push Up Microfibre Plunge T-shirt Bra

Available in black, white, beige coloursAvailable in black, white, beige coloursAvailable in black, white, beige coloursAvailable in black, white, beige coloursAvailable in black, white, beige colours

Push Up Microfibre Plunge T-shirt Bra

£28

4.8 out of 5 stars

294 reviews

Triumph Comfort Minimiser Bra - Black

Comfort Minimiser Bra - Black

Current sale price is £28.50

Regular price was £38

(Save £9.50)

4 out of 5 stars

31 reviews

Ann Summers Sexy Lace Fuller Bust Non Padded Plunge Bra

Sexy Lace Fuller Bust Non Padded Plunge Bra

£16

4.4 out of 5 stars

296 reviews

Curvy Kate Victory Side Support Balcony Bra - Black

Extra 10% off: code EXTRA

Victory Side Support Balcony Bra - Black

Current sale price is From £23.75

Regular price was £34

(Save up to £10.25)

4 out of 5 stars

17 reviews

Boux Avenue Super Push Up Microfibre T-shirt Bra

Available in black, beige, white coloursAvailable in black, beige, white coloursAvailable in black, beige, white coloursAvailable in black, beige, white coloursAvailable in black, beige, white colours

Super Push Up Microfibre T-shirt Bra

£30

4.7 out of 5 stars

219 reviews

Glamorise 1255 Wonder Wire Bra - Black

1255 Wonder Wire Bra - Black

Current sale price is From £37.60

Regular price was From £47

(Save up to £9.40)

4.5 out of 5 stars

93 reviews

Pour Moi Fleur Lightly Padded High Apex Underwired Bra - Black

Fleur Lightly Padded High Apex Underwired Bra - Black

£28

4.6 out of 5 stars

18 reviews

Ann Summers Sexy Lace Padded Boost Bra

Sexy Lace Padded Boost Bra

£20

4.5 out of 5 stars

172 reviews

Elomi underwired Bra - Black

Extra 10% off: code EXTRA

underwired Bra - Black

Current sale price is From £33

Regular price was £44

(Save up to £11)

4.3 out of 5 stars

25 reviews

Pour Moi Energy Strive Non-Wired Non-Padded Lined Full Cup Sports Bra - Black

Energy Strive Non-Wired Non-Padded Lined Full Cup Sports Bra - Black

£34

4.4 out of 5 stars

5 reviews

Panache Allure Full Cup Bra - Black

Allure Full Cup Bra - Black

£39

4.9 out of 5 stars

9 reviews

Pour Moi New Romance Front Fastening Bralette - Black/Multi

New Romance Front Fastening Bralette - Black/Multi

£38

4.3 out of 5 stars

23 reviews

Boux Avenue Padded Microfibre Plunge T-shirt Bra

+2 colours+1 colour

Available in black, light beige, white, beige, brown coloursAvailable in black, light beige, white, beige, brown coloursAvailable in black, light beige, white, beige, brown coloursAvailable in black, light beige, white, beige, brown coloursAvailable in black, light beige, white, beige, brown colours

Padded Microfibre Plunge T-shirt Bra

£25

4.6 out of 5 stars

361 reviews

Panache Allure Black Wired Spacer Bra - Black

Allure Black Wired Spacer Bra - Black

£46

Pour Moi Mixology Front Fastening Longline Bra

Mixology Front Fastening Longline Bra

£38

5 out of 5 stars

2 reviews

Boux Avenue Microfibre Strapless & Multiway Bra

+2 colours+1 colour

Available in black, beige, light beige, white, brown coloursAvailable in black, beige, light beige, white, brown coloursAvailable in black, beige, light beige, white, brown coloursAvailable in black, beige, light beige, white, brown coloursAvailable in black, beige, light beige, white, brown colours

Microfibre Strapless & Multiway Bra

£32

4.4 out of 5 stars

142 reviews

Boux Avenue Comfort Microfibre Non Wired Plunge Bra

Available in black, white, pink coloursAvailable in black, white, pink coloursAvailable in black, white, pink coloursAvailable in black, white, pink coloursAvailable in black, white, pink colours

Comfort Microfibre Non Wired Plunge Bra

£22

4.5 out of 5 stars

141 reviews

Curvy Kate Superhero Multiway Padded Plunge Bra Black

Black Friday Price Promise >

Superhero Multiway Padded Plunge Bra Black

Current sale price is £28

Regular price was £34

(Save £6)

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.