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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

All, Grey, For Him

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Health & Beauty1

Gifts & Jewellery32

All Black Friday Deals19

A

Armani Exchange11

B

D

E

Emporio Armani1

F

H

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L

O

R

S

T

The Personalised Memento Company1

£100 - £25017

£1000 and more1

Eau de Toilette1

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Stainless Steel15

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Diesel Chronograph Gunmetal Watch

Flash Deal ends 15.11.26

Chronograph Gunmetal Watch

Current sale price is £307

Regular price was £439

(Save £132)

Luminox Master Carbon SEAL Automatic 45 mm, Military Dive Watch

Extra 10% off: code EXTRA

Master Carbon SEAL Automatic 45 mm, Military Dive Watch

Current sale price is £1092

Regular price was £1365

(Save £273)

Rabanne Invictus Eau de Toilette 200ml

Black Friday Price Promise >

Invictus Eau de Toilette 200ml

Current sale price is £97

Regular price was £125

(Save £28)

4.8 out of 5 stars

11 reviews

Armani Exchange Chronograph Gunmetal Watch

Flash Deal ends 15.11.26

Armani Exchange

Chronograph Gunmetal Watch

Current sale price is £129

Regular price was £199

(Save £70)

5 out of 5 stars

1 review

Orient Classic Grey Dial Steel Black Leather strap

Black Friday Price Promise >

Classic Grey Dial Steel Black Leather strap

Current sale price is £180

Regular price was £225

(Save £45)

Armani Exchange Automatic Gunmetal Stainless Steel Watch

Armani Exchange

Automatic Gunmetal Stainless Steel Watch

£289

5 out of 5 stars

1 review

HUGO Grey Skeleton IP Multifunction Bracelet Grail Watch

Grey Skeleton IP Multifunction Bracelet Grail Watch

£239

Armani Exchange Mens Chronograph Gunmetal Stainless Steel Watch, AX1972

Flash Deal ends 15.11.26

Armani Exchange

Mens Chronograph Gunmetal Stainless Steel Watch, AX1972

Current sale price is £174.50

Regular price was £269

(Save £94.50)

5 out of 5 stars

1 review

Diesel Chronograph Gunmetal Watch

Flash Deal ends 15.11.26

Chronograph Gunmetal Watch

Current sale price is £202.50

Regular price was £289

(Save £86.50)

Diesel Mens Stinger Chronograph Gunmetal Stainless Steel Watch, DZ4708

Flash Deal ends 15.11.26

Mens Stinger Chronograph Gunmetal Stainless Steel Watch, DZ4708

Current sale price is £188.50

Regular price was £269

(Save £80.50)

BOSS Gents Skytraveller Chronograph Grey IP Bracelet Watch

Gents Skytraveller Chronograph Grey IP Bracelet Watch

£329

5 out of 5 stars

1 review

Fossil Men's Everett Chronograph, Gunmetal Stainless Steel Watch, FS6107

Flash Deal ends 15.11.26

Men's Everett Chronograph, Gunmetal Stainless Steel Watch, FS6107

Current sale price is £139

Regular price was £199

(Save £60)

4.4 out of 5 stars

18 reviews

Emporio Armani Men's Chronograph Stainless Steel Watch, Ar11689 - Gunmetal

Men's Chronograph Stainless Steel Watch, Ar11689 - Gunmetal

£239

5 out of 5 stars

2 reviews

Armani Exchange Mens Three-Hand Date, Black Stainless Steel Watch, AX7101

Flash Deal ends 15.11.26

Armani Exchange

Mens Three-Hand Date, Black Stainless Steel Watch, AX7101

Current sale price is £153

Regular price was £219

(Save £66)

Orient Bambino 38mm Non-Date Red Dial Brown Leather Strap

Black Friday Price Promise >

Bambino 38mm Non-Date Red Dial Brown Leather Strap

Current sale price is £236

Regular price was £295

(Save £59)

Armani Exchange Mens Sync Chronograph Gunmetal Stainless Steel Watch, AX4295

Flash Deal ends 15.11.26

Armani Exchange

Mens Sync Chronograph Gunmetal Stainless Steel Watch, AX4295

Current sale price is £148.50

Regular price was £229

(Save £80.50)

Fossil Men's Everett Automatic, Smoke-Tone Stainless Steel Watch, ME3206

Flash Deal ends 15.11.26

Men's Everett Automatic, Smoke-Tone Stainless Steel Watch, ME3206

Current sale price is £188.50

Regular price was £269

(Save £80.50)

4.8 out of 5 stars

5 reviews

Armani Exchange Mens Sync Chronograph Gunmetal Stainless Steel Watch, AX4296

Flash Deal ends 15.11.26

Armani Exchange

Mens Sync Chronograph Gunmetal Stainless Steel Watch, AX4296

Current sale price is £142

Regular price was £219

(Save £77)

Ingersoll 1892 The Play Automatic Mens Watch with Black Dial and Grey PU Strap - I15305

Black Friday Price Promise >

1892 The Play Automatic Mens Watch with Black Dial and Grey PU Strap - I15305

Current sale price is £158

Regular price was £395

(Save £237)

Armani Exchange Mens Chronograph Grey Silicone Watch, AX1971

Flash Deal ends 15.11.26

Armani Exchange

Mens Chronograph Grey Silicone Watch, AX1971

Current sale price is £155

Regular price was £239

(Save £84)

1 out of 5 stars

1 review

Armani Exchange Mens Sync Gunmetal Stainless Steel Watch, AX4300

Flash Deal ends 15.11.26

Armani Exchange

Mens Sync Gunmetal Stainless Steel Watch, AX4300

Current sale price is £129

Regular price was £199

(Save £70)

Ingersoll Mens The Landing Skeleton Dial Automatic Watch - Grey

Mens The Landing Skeleton Dial Automatic Watch - Grey

£325

Armani Exchange Mens Stainless Steel Chain Bracelet, AXG0174040

Flash Deal ends 15.11.26

Armani Exchange

Mens Stainless Steel Chain Bracelet, AXG0174040

Current sale price is £41

Regular price was £59

(Save £18)

Armani Exchange Mens Black Stainless Steel Bangle Bracelet, AXG0173001

Flash Deal ends 15.11.26

Armani Exchange

Mens Black Stainless Steel Bangle Bracelet, AXG0173001

Current sale price is £62.50

Regular price was £89

(Save £26.50)

Armani Exchange Men's Chronograph Clear Nylon Watch [AX4167]

Armani Exchange

Men's Chronograph Clear Nylon Watch [AX4167]

£139

4.1 out of 5 stars

7 reviews

Sekonda Men's Digital Grey Plastic Strap with Grey Dial Watch

Men's Digital Grey Plastic Strap with Grey Dial Watch

£64.99

1 out of 5 stars

1 review

Love Abode Personalised Golf Shoe Bag

+1 colour

Available in grey, navy, black, pink coloursAvailable in grey, navy, black, pink coloursAvailable in grey, navy, black, pink coloursAvailable in grey, navy, black, pink coloursAvailable in grey, navy, black, pink colours

Personalised Golf Shoe Bag

£20

4.3 out of 5 stars

8 reviews

Sekonda Mens Malvern Dark Grey Plastic Bracelet with LCD Dial Ana-Digi Watch

Mens Malvern Dark Grey Plastic Bracelet with LCD Dial Ana-Digi Watch

£59.99

2 out of 5 stars

1 review

Love Abode Personalised Straw Personalised Insulated Water Bottle: Stainless Steel Flask with Straw, 500ml

Personalised Straw Personalised Insulated Water Bottle: Stainless Steel Flask with Straw, 500ml

£24

Sekonda Mens Leather Bracelet Watch With Dial Analogue Gift Set - Dark Grey

Mens Leather Bracelet Watch With Dial Analogue Gift Set - Dark Grey

£64.99

1 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.