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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off selected new Fashion, Sports & Beauty

Up to 40% off selected new Fashion, Sports & Beauty

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

All, Multi, Lab Grown Diamond

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Gifts & Jewellery45

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£500 - £75012

£750 - £10007

£1000 and more19

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Diamond Rings39

Engagement Rings34

Eternity Rings3

Cubic Zirconia29

Lab Grown Diamond45

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Love DIAMOND Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Current sale price is £680

Regular price was £850

(Save £170)

Love DIAMOND Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Current sale price is £1119

Regular price was £1399

(Save £280)

Love DIAMOND 1Ct Diamond Solitaire Halo Ring Lab Grown

1Ct Diamond Solitaire Halo Ring Lab Grown

Current sale price is £800

Regular price was £1000

(Save £200)

3.7 out of 5 stars

3 reviews

Love DIAMOND Lab Grown Diamond Solitaire Ring

Lab Grown Diamond Solitaire Ring

Current sale price is £600

Regular price was £750

(Save £150)

5 out of 5 stars

1 review

Love DIAMOND 3Ct Marquise Diamond Gold Band Solitaire Ring

3Ct Marquise Diamond Gold Band Solitaire Ring

Current sale price is £3200

Regular price was £4000

(Save £800)

Love DIAMOND 2Ct Emerald Cut Diamond Solitaire Ring Lab Grown

2Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £1794

Regular price was £2243

(Save £449)

5 out of 5 stars

1 review

Love DIAMOND Lab Grown Diamond Solitaire Ring

Lab Grown Diamond Solitaire Ring

Current sale price is £280

Regular price was £350

(Save £70)

5 out of 5 stars

2 reviews

Love DIAMOND 2Ct Pear Shaped Diamond Solitaire Ring Lab Grown

2Ct Pear Shaped Diamond Solitaire Ring Lab Grown

Current sale price is £1960

Regular price was £2450

(Save £490)

2.5 out of 5 stars

2 reviews

Love DIAMOND 0.50ct Diamond Half Eternity Ring Lab Grown

0.50ct Diamond Half Eternity Ring Lab Grown

Current sale price is £594

Regular price was £743

(Save £149)

Love DIAMOND 2.25Ct Round Diamond Solitaire Ring

2.25Ct Round Diamond Solitaire Ring

Current sale price is £1390

Regular price was £1738

(Save £348)

Love DIAMOND 2Ct Diamond Stud Earrings Lab Grown

2Ct Diamond Stud Earrings Lab Grown

Current sale price is £970

Regular price was £1213

(Save £243)

Love DIAMOND 0.50ct Emerald Cut Diamond Double Halo Ring Lab Grown

0.50ct Emerald Cut Diamond Double Halo Ring Lab Grown

Current sale price is £736

Regular price was £920

(Save £184)

5 out of 5 stars

1 review

Love DIAMOND 1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Current sale price is £889

Regular price was £1111

(Save £222)

Love DIAMOND 2Ct Diamond Trilogy Lab Grown Ring

2Ct Diamond Trilogy Lab Grown Ring

Current sale price is £1557

Regular price was £1946

(Save £389)

5 out of 5 stars

1 review

Love DIAMOND Diamond Halo Lab Grown Solitaire Ring

Diamond Halo Lab Grown Solitaire Ring

Current sale price is £620

Regular price was £775

(Save £155)

Love DIAMOND 2Ct Cushion Shaped Diamond Solitaire Ring Lab Grown

2Ct Cushion Shaped Diamond Solitaire Ring Lab Grown

Current sale price is £1960

Regular price was £2450

(Save £490)

1 out of 5 stars

1 review

Love DIAMOND 5 Stone Princess Cut Ring - Lab Grown

5 Stone Princess Cut Ring - Lab Grown

Current sale price is £1404

Regular price was £1755

(Save £351)

Love DIAMOND 1.00ct Diamond Solitaire Twist Ring Lab Grown

1.00ct Diamond Solitaire Twist Ring Lab Grown

Current sale price is £680

Regular price was £850

(Save £170)

1 out of 5 stars

1 review

Love DIAMOND 1Ct Emerald Cut Diamond Solitaire Ring Lab Grown

1Ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £1200

Regular price was £1500

(Save £300)

5 out of 5 stars

2 reviews

Love DIAMOND 1.00ct Emerald Cut Diamond Solitaire Ring Lab Grown

1.00ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £680

Regular price was £850

(Save £170)

Love DIAMOND 2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

2.50ct Oval Cut Trilogy Diamond Ring Lab Grown

Current sale price is £1618

Regular price was £2022

(Save £404)

Love DIAMOND 2Ct Princess Cut Diamond Solitaire Ring

2Ct Princess Cut Diamond Solitaire Ring

Current sale price is £2040

Regular price was £2550

(Save £510)

4 out of 5 stars

2 reviews

Love DIAMOND 0.85ct Emerald Cut Diamond Halo & Baguette Ring Lab Grown

0.85ct Emerald Cut Diamond Halo & Baguette Ring Lab Grown

Current sale price is £1039

Regular price was £1299

(Save £260)

Love DIAMOND 1.00ct Diamond Halo Solitaire Ring with Diamond Shoulders Lab Grown

1.00ct Diamond Halo Solitaire Ring with Diamond Shoulders Lab Grown

Current sale price is £799

Regular price was £999

(Save £200)

Love DIAMOND 2.00ct Diamond Trilogy Ring Lab Grown

2.00ct Diamond Trilogy Ring Lab Grown

Current sale price is £840

Regular price was £1050

(Save £210)

Love DIAMOND 1.80ct Diamond Eternity Ring Lab Grown

1.80ct Diamond Eternity Ring Lab Grown

Current sale price is £1039

Regular price was £1299

(Save £260)

Moissanite 9ct Gold 0.62ct total Moissanite Ring Set

9ct Gold 0.62ct total Moissanite Ring Set

Current sale price is £878

Regular price was £975

(Save £97)

Moissanite 9ct Gold Lady Lynsey Moissanite Solitaire Ring

9ct Gold Lady Lynsey Moissanite Solitaire Ring

Current sale price is £477

Regular price was £530

(Save £53)

5 out of 5 stars

2 reviews

Love DIAMOND 1Ct Round Brilliant Diamond Solitaire Necklace

1Ct Round Brilliant Diamond Solitaire Necklace

Current sale price is £639

Regular price was £799

(Save £160)

Love DIAMOND 2Ct Diamond Trilogy Ring Lab Grown

2Ct Diamond Trilogy Ring Lab Grown

Current sale price is £1199

Regular price was £1499

(Save £300)

2 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.