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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

All, £250-£500, Lab Grown Diamond

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Gifts & Jewellery54

All Black Friday Deals43

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Created Brilliance4

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The Love Collection1

£100 - £25014

£250 - £50054

£500 - £75061

£750 - £100031

£1000 and more43

5 out of 5 stars

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3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Sterling Silver4

Diamond Rings26

Engagement Rings24

Eternity Rings5

Gemstone Rings5

Lab Grown Diamond54

Cubic Zirconia22

Page 1. Results: 1 to 30 (of 54)

Results: 1 - 30 (of 54)

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Harriet 9Ct White Gold 0.50Ct Lab-Grown Diamond Pear Stud Earrings

9Ct White Gold 0.50Ct Lab-Grown Diamond Pear Stud Earrings

£479

Moissanite Lady Lynsey 9ct Gold 1ct total Round Brilliant Moissanite Solitaire Ring With Stone Set Shoulders

Black Friday Price Promise >

Available in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold colours

Lady Lynsey 9ct Gold 1ct total Round Brilliant Moissanite Solitaire Ring With Stone Set Shoulders

Current sale price is £479

Regular price was £599

(Save £120)

4.7 out of 5 stars

56 reviews

Moissanite Lady Lynsey 9ct Gold 1ct total Round Brilliant Moissanite Trilogy Ring With Stone Set Shoulders

Black Friday Price Promise >

Available in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold colours

Lady Lynsey 9ct Gold 1ct total Round Brilliant Moissanite Trilogy Ring With Stone Set Shoulders

Current sale price is £479

Regular price was £599

(Save £120)

4.9 out of 5 stars

29 reviews

Love DIAMOND Lab-Grown Diamond Oval Cut Ring

Extra 10% off: code EXTRA

Lab-Grown Diamond Oval Cut Ring

Current sale price is £320

Regular price was £499

(Save £179)

Moissanite 9ct Gold 1/2 Carat Eq Moissanite 7 Stone Eternity Ring

Black Friday Price Promise >

Available in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold colours

9ct Gold 1/2 Carat Eq Moissanite 7 Stone Eternity Ring

Current sale price is £399

Regular price was £499

(Save £100)

5 out of 5 stars

6 reviews

Love DIAMOND 18ct Plated Lab-Grown Diamond Cluster Ring

Extra 10% off: code EXTRA

18ct Plated Lab-Grown Diamond Cluster Ring

Current sale price is £270

Regular price was £439

(Save £169)

5 out of 5 stars

1 review

Moissanite 9ct Gold 1.50ct Eq Moissanite Solitaire Ring

Black Friday Price Promise >

Available in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold coloursAvailable in yellow gold, white gold colours

9ct Gold 1.50ct Eq Moissanite Solitaire Ring

Current sale price is £479

Regular price was £599

(Save £120)

3.6 out of 5 stars

5 reviews

Moissanite Lady Lynsey 9ct Gold 2ct Total Crown Setting Moissanite Solitaire Ring

Black Friday Price Promise >

Lady Lynsey 9ct Gold 2ct Total Crown Setting Moissanite Solitaire Ring

Current sale price is £452.70

Regular price was £699

(Save £246.30)

5 out of 5 stars

2 reviews

Love DIAMOND 1.00ct Oval Cut Diamond Ring Lab Grown

Black Friday Price Promise >

1.00ct Oval Cut Diamond Ring Lab Grown

Current sale price is £340

Regular price was £680

(Save £340)

Moissanite 9ct White Gold 0.75ct total eq Moissanite Solitaire Ring

Extra 10% off: code EXTRA

9ct White Gold 0.75ct total eq Moissanite Solitaire Ring

Current sale price is £360

Regular price was £450

(Save £90)

3.5 out of 5 stars

2 reviews

The Love Collection Lottie 9ct White Gold Natural Green Amethyst Lab Grown Diamond Ring.

Black Friday Price Promise >

The Love Collection

Lottie 9ct White Gold Natural Green Amethyst Lab Grown Diamond Ring.

Current sale price is £500

Regular price was £999

(Save £499)

Love DIAMOND 1.00ct Diamond Halo Solitaire Ring with Diamond Shoulders Lab Grown

Black Friday Price Promise >

1.00ct Diamond Halo Solitaire Ring with Diamond Shoulders Lab Grown

Current sale price is £500

Regular price was £999

(Save £499)

Love DIAMOND 1.00ct Emerald Cut Diamond Solitaire Ring Lab Grown

Black Friday Price Promise >

1.00ct Emerald Cut Diamond Solitaire Ring Lab Grown

Current sale price is £383

Regular price was £850

(Save £467)

Moissanite 9ct Gold 1.35ct Moissanite Solitaire Ring

Black Friday Price Promise >

9ct Gold 1.35ct Moissanite Solitaire Ring

Current sale price is £399

Regular price was £499

(Save £100)

4.5 out of 5 stars

11 reviews

Love DIAMOND 0.50ct Oval Double Halo Diamond Dress Ring Lab Grown

Black Friday Price Promise >

0.50ct Oval Double Halo Diamond Dress Ring Lab Grown

Current sale price is £425

Regular price was £850

(Save £425)

Moissanite 9Ct Gold 15Ct Eq Solitaire Ring - White

Black Friday Price Promise >

9Ct Gold 15Ct Eq Solitaire Ring - White

Current sale price is £460

Regular price was £575

(Save £115)

3.7 out of 5 stars

3 reviews

Love DIAMOND 0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

Black Friday Price Promise >

0.50ct Pear Shape Cluster Diamond Halo Ring Lab Grown

Current sale price is £405

Regular price was £899

(Save £494)

Moissanite 9ct Gold 1.60ct total eq Moissanite Solitaire ring with marquise sides

Black Friday Price Promise >

9ct Gold 1.60ct total eq Moissanite Solitaire ring with marquise sides

Current sale price is £437.40

Regular price was £675

(Save £237.60)

3 out of 5 stars

2 reviews

Moissanite 1 Carat Solitare 9 Carat Yellow Gold Ring

Black Friday Price Promise >

Available in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold colours

1 Carat Solitare 9 Carat Yellow Gold Ring

Current sale price is £399

Regular price was £499

(Save £100)

4.5 out of 5 stars

32 reviews

Love DIAMOND Gracie 9ct White Gold Lab Grown Oval & Emerald Cut Diamond Ring

Black Friday Price Promise >

Gracie 9ct White Gold Lab Grown Oval & Emerald Cut Diamond Ring

Current sale price is £398

Regular price was £795

(Save £397)

3 out of 5 stars

2 reviews

Love DIAMOND 1.00ct Diamond Solitaire Twist Ring Lab Grown

Black Friday Price Promise >

1.00ct Diamond Solitaire Twist Ring Lab Grown

Current sale price is £425

Regular price was £850

(Save £425)

1 out of 5 stars

1 review

Love DIAMOND Lab Grown Diamond Solitaire Ring

Extra 10% off: code EXTRA

Lab Grown Diamond Solitaire Ring

Current sale price is £490

Regular price was £750

(Save £260)

5 out of 5 stars

1 review

Moissanite 9ct Gold Lady Lynsey Moissanite Solitaire Ring

Black Friday Price Promise >

9ct Gold Lady Lynsey Moissanite Solitaire Ring

Current sale price is £343.80

Regular price was £530

(Save £186.20)

5 out of 5 stars

2 reviews

Love DIAMOND Natural Black Sapphire and Lab Grown Diamond Ring

Black Friday Price Promise >

Natural Black Sapphire and Lab Grown Diamond Ring

Current sale price is £380

Regular price was £550

(Save £170)

2 out of 5 stars

2 reviews

Moissanite 9ct Gold 33pt Channel Set Shaped Wedding Ring

Extra 10% off: code EXTRA

Available in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold coloursAvailable in white gold, yellow gold, rose gold colours

9ct Gold 33pt Channel Set Shaped Wedding Ring

Current sale price is £399

Regular price was £499

(Save £100)

3.7 out of 5 stars

7 reviews

Love DIAMOND 18Ct Plated Lab-Grown Diamond Ring

Extra 10% off: code EXTRA

18Ct Plated Lab-Grown Diamond Ring

Current sale price is £250

Regular price was £359

(Save £109)

Harriet Womens Harriet 0.50ct Lab-Grown Diamond 9ct Stud Earrings - White Gold

Womens Harriet 0.50ct Lab-Grown Diamond 9ct Stud Earrings - White Gold

£499

Moissanite 9ct White Gold 1.35ct Moissanite Solitaire Ring

Extra 10% off: code EXTRA

9ct White Gold 1.35ct Moissanite Solitaire Ring

Current sale price is £464

Regular price was £580

(Save £116)

4.2 out of 5 stars

5 reviews

Love DIAMOND Lab-Grown Diamond Platinum Ring

Extra 10% off: code EXTRA

Lab-Grown Diamond Platinum Ring

Current sale price is £250

Regular price was £399

(Save £149)

Love DIAMOND 1ct Lab Grown Diamond Tennis Bangle

Extra 10% off: code EXTRA

1ct Lab Grown Diamond Tennis Bangle

Current sale price is £350

Regular price was £549

(Save £199)

5 out of 5 stars

1 review

Page 1. Results: 1 to 30 (of 54)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.