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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

All, £500-£750, Lab Grown Diamond

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Gifts & Jewellery61

All Black Friday Deals49

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Created Brilliance20

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The Love Collection1

£100 - £25014

£250 - £50054

£500 - £75061

£750 - £100031

£1000 and more43

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

Sterling Silver1

Diamond Rings40

Engagement Rings37

Gemstone Rings2

Eternity Rings9

Lab Grown Diamond61

Cubic Zirconia6

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Results: 1 - 30 (of 61)

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Love DIAMOND 1Ct Diamond Solitaire Halo Ring Lab Grown

Black Friday Price Promise >

1Ct Diamond Solitaire Halo Ring Lab Grown

Current sale price is £700

Regular price was £1000

(Save £300)

3.7 out of 5 stars

3 reviews

Moissanite 9ct Gold 2.5Ct Eq Total Oval And Pear Shaped Trilogy Ring

Extra 10% off: code EXTRA

Available in white gold, gold coloursAvailable in white gold, gold coloursAvailable in white gold, gold coloursAvailable in white gold, gold coloursAvailable in white gold, gold colours

9ct Gold 2.5Ct Eq Total Oval And Pear Shaped Trilogy Ring

Current sale price is £600

Regular price was £750

(Save £150)

4.4 out of 5 stars

7 reviews

Love DIAMOND Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Black Friday Price Promise >

Mixed Shape Trilogy Diamond Ring Emerald & Round Cuts Lab Grown

Current sale price is £700

Regular price was £1399

(Save £699)

Moissanite 9ct White Gold 1.50ct total Moissanite Solitaire Ring

Extra 10% off: code EXTRA

9ct White Gold 1.50ct total Moissanite Solitaire Ring

Current sale price is £660

Regular price was £825

(Save £165)

Love DIAMOND Cece 9ct White Gold Lab Grown Marquise 0.55ct Diamond Ring

Extra 10% off: code EXTRA

Cece 9ct White Gold Lab Grown Marquise 0.55ct Diamond Ring

Current sale price is £595

Regular price was £850

(Save £255)

Created Brilliance 9ct White Gold Lab Grown Diamond East-West Emerald Cut Ring

Black Friday Price Promise >

Created Brilliance

9ct White Gold Lab Grown Diamond East-West Emerald Cut Ring

Current sale price is £662

Regular price was £735

(Save £73)

Created Brilliance Zara 9ct Yellow Gold Lab Grown Diamond Marquise Band Ring

Black Friday Price Promise >

Created Brilliance

Zara 9ct Yellow Gold Lab Grown Diamond Marquise Band Ring

Current sale price is £675

Regular price was £750

(Save £75)

Love DIAMOND Cece 9ct Gold Lab Grown Marquise 0.55ct Diamond Ring

Black Friday Price Promise >

Cece 9ct Gold Lab Grown Marquise 0.55ct Diamond Ring

Current sale price is £595

Regular price was £850

(Save £255)

Love DIAMOND 0.85ct Emerald Cut Diamond Halo & Baguette Ring Lab Grown

Black Friday Price Promise >

0.85ct Emerald Cut Diamond Halo & Baguette Ring Lab Grown

Current sale price is £650

Regular price was £1299

(Save £649)

Created Brilliance Margot Created Brilliance 9ct White Gold 0.50ct Lab Grown Diamond Engagement Ring

Black Friday Price Promise >

Created Brilliance

Margot Created Brilliance 9ct White Gold 0.50ct Lab Grown Diamond Engagement Ring

Current sale price is £743

Regular price was £825

(Save £82)

5 out of 5 stars

3 reviews

Love DIAMOND 0.50ct Emerald Cut Diamond Double Halo Ring Lab Grown

Extra 10% off: code EXTRA

0.50ct Emerald Cut Diamond Double Halo Ring Lab Grown

Current sale price is £644

Regular price was £920

(Save £276)

5 out of 5 stars

1 review

Moissanite Lady Lynsey 9ct Yellow Gold 1.40ct total eq Hidden Halo Solitaire Ring

Black Friday Price Promise >

Lady Lynsey 9ct Yellow Gold 1.40ct total eq Hidden Halo Solitaire Ring

Current sale price is £536

Regular price was £670

(Save £134)

Created Brilliance Cate Created Brilliance 9ct Gold Created Emerald and 0.25ct Lab Grown Diamond Cluster Ring

Black Friday Price Promise >

Created Brilliance

Cate Created Brilliance 9ct Gold Created Emerald and 0.25ct Lab Grown Diamond Cluster Ring

Current sale price is £743

Regular price was £825

(Save £82)

5 out of 5 stars

3 reviews

Created Brilliance Eden 9ct White Gold Lab Grown Diamond Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Eden 9ct White Gold Lab Grown Diamond Engagement Ring

Current sale price is £668

Regular price was £835

(Save £167)

Created Brilliance Willow Necklace 9ct Yellow Gold 0.50ct Lab Grown Diamond Petal Necklace 18 Inches

Extra 10% off: code EXTRA

Created Brilliance

Willow Necklace 9ct Yellow Gold 0.50ct Lab Grown Diamond Petal Necklace 18 Inches

Current sale price is £698

Regular price was £775

(Save £77)

Love DIAMOND 0.50ct Diamond Half Eternity Ring Lab Grown

Black Friday Price Promise >

0.50ct Diamond Half Eternity Ring Lab Grown

Current sale price is £520

Regular price was £743

(Save £223)

Love DIAMOND Blake 9ct White Gold Lab Grown Emerald Cut Diamond Ring

Extra 10% off: code EXTRA

Blake 9ct White Gold Lab Grown Emerald Cut Diamond Ring

Current sale price is £644

Regular price was £920

(Save £276)

Moissanite 9ct White Gold 2.25ct total 5 Stone Moissanite Solitaire Ring

Extra 10% off: code EXTRA

9ct White Gold 2.25ct total 5 Stone Moissanite Solitaire Ring

Current sale price is £600

Regular price was £750

(Save £150)

4 out of 5 stars

4 reviews

Love DIAMOND Mixed Shape Me & You Diamond Ring Emerald & Oval Cuts Lab Grown

Black Friday Price Promise >

Mixed Shape Me & You Diamond Ring Emerald & Oval Cuts Lab Grown

Current sale price is £585

Regular price was £1299

(Save £714)

Love DIAMOND 2.00ct Oval Diamond Solitaire Ring Lab Grown

Black Friday Price Promise >

2.00ct Oval Diamond Solitaire Ring Lab Grown

Current sale price is £700

Regular price was £1399

(Save £699)

Created Brilliance Ivy Earrings 9ct White Gold 0.55ct tw. Lab Grown Diamond Twist Vine Stud Earrings

Extra 10% off: code EXTRA

Created Brilliance

Ivy Earrings 9ct White Gold 0.55ct tw. Lab Grown Diamond Twist Vine Stud Earrings

Current sale price is £743

Regular price was £825

(Save £82)

Moissanite 9ct White Gold Champagne Moissanite Solitaire ring

Extra 10% off: code EXTRA

9ct White Gold Champagne Moissanite Solitaire ring

Current sale price is £719

Regular price was £899

(Save £180)

Love DIAMOND Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Extra 10% off: code EXTRA

Diamond Solitaire Ring with Baguette Shoulders Lab Grown

Current sale price is £595

Regular price was £850

(Save £255)

Love DIAMOND 2Ct Diamond Trilogy Ring Lab Grown

Black Friday Price Promise >

2Ct Diamond Trilogy Ring Lab Grown

Current sale price is £750

Regular price was £1499

(Save £749)

2 out of 5 stars

1 review

Created Brilliance Beatrix 9ct White Gold Lab Grown Diamond Radiant Cut 5 Stone Band Ring

Extra 10% off: code EXTRA

Created Brilliance

Beatrix 9ct White Gold Lab Grown Diamond Radiant Cut 5 Stone Band Ring

Current sale price is £698

Regular price was £775

(Save £77)

Love DIAMOND 1.80ct Diamond Eternity Ring Lab Grown

Black Friday Price Promise >

1.80ct Diamond Eternity Ring Lab Grown

Current sale price is £585

Regular price was £1299

(Save £714)

Harriet 0.50ct Lab-Grown Diamond Solitaire Pendant Necklace - One Colour

0.50ct Lab-Grown Diamond Solitaire Pendant Necklace - One Colour

£599

The Love Collection Lottie 9ct White Gold Natural Green Amethyst Lab Grown Diamond Ring.

Black Friday Price Promise >

The Love Collection

Lottie 9ct White Gold Natural Green Amethyst Lab Grown Diamond Ring.

Current sale price is £500

Regular price was £999

(Save £499)

Created Brilliance Thea 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Extra 10% off: code EXTRA

Created Brilliance

Thea 9ct Yellow Gold Lab Grown Diamond Floating Solitaire Band Ring

Current sale price is £657

Regular price was £730

(Save £73)

Moissanite Lady Lynsey 9ct Gold 2.25ct total Round Brilliant Moissanite Solitaire Ring With Stone Set Shoulders

Black Friday Price Promise >

Available in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold colours

Lady Lynsey 9ct Gold 2.25ct total Round Brilliant Moissanite Solitaire Ring With Stone Set Shoulders

Current sale price is £607

Regular price was £759

(Save £152)

4.4 out of 5 stars

13 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.