Apple Intelligence

Built into your iPhone, iPad and Mac to help you write, express yourself and get things done effortlessly.◊

Boost your productivity

Express yourself visually

The start of a new era for Siri.

Apple Intelligence is designed to protect your privacy at every step. No one can access your data — not even Apple.

Tap into ChatGPT.

With ChatGPT integrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.

◊ Legal Disclaimers


Apple Intelligence: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as part of an iOS 18, iPadOS 18 and macOS Sequoia software update, with more platforms and languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.


Clean Up: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update.


Siri: Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required.

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iMac (M4, 2024) 24 inch with Retina 4.5K display, 8-core CPU and 8-core GPU, 16GB, 256GB SSD - Blue

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3.7 out of 5 stars

3 reviews

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Watch SE 3 (GPS, 2025) 44mm Midnight Aluminium Case with Midnight Sport Band - M/L

£249

5 out of 5 stars

8 reviews

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£399

5 out of 5 stars

8 reviews

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40W Dynamic Power Adapter with 60W Max

£39

4.5 out of 5 stars

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AirTag (2nd Gen)

£29

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Mac mini (M4 Pro, 2024) with 12-core CPU and 16-core GPU, 24GB, 512GB SSD - Silver

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5 out of 5 stars

2 reviews

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Magic Keyboard - British English

£84

5 out of 5 stars

3 reviews

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iPad Pro (M5, 2025) 13-inch, Wi-Fi, 512GB with Standard Glass - Space Black

£1499

5 out of 5 stars

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TV 4K (3rd Gen, 2022) Wi-Fi & Ethernet, 128Gb

£169

4.7 out of 5 stars

37 reviews

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Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - M/L

£219

5 out of 5 stars

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iPhone 17, 512GB - Black

£999

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Mac Studio (M4 Max, 2025) with 14-core CPU, 32-core GPU, 36GB Unified Memory, 512GBB SSD - Silver

£1919

4.7 out of 5 stars

3 reviews

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EarPods (3.5mm Headphone Plug)

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£59

5 out of 5 stars

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£19

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iPhone 17e, 512GB - White

£799

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£19

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