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undefined Black Tower Fan

Black Tower Fan

£84

4 out of 5 stars

4 reviews

undefined Complete Feeding Kit- Black

Bank Holiday Deal

Complete Feeding Kit- Black

Current sale price is £79.99

(Save £20)

Regular price was £99.99

4.8 out of 5 stars

65 reviews

undefined Formula Pro Advanced / All Black

Formula Pro Advanced / All Black

£249.99

4.7 out of 5 stars

34.2k reviews

undefined Go Prep Portable Formula Feed Maker Kit

Go Prep Portable Formula Feed Maker Kit

£42.99

4.6 out of 5 stars

117 reviews

undefined Formula Pro Advanced

Formula Pro Advanced

£249.99

4.7 out of 5 stars

34.2k reviews

undefined Electric Steriliser - Black

Bank Holiday Deal

Electric Steriliser - Black

Current sale price is £49.99

(Save £10)

Regular price was £59.99

4.2 out of 5 stars

40 reviews

undefined Gold Multi Coloured Fine Celestial Y Necklace

Bank Holiday Deal

Gold Multi Coloured Fine Celestial Y Necklace

Current sale price is £16

(Save £4)

Regular price was £20

4.5 out of 5 stars

16 reviews

undefined Formula Pro Mini

Formula Pro Mini

£199.99

4.6 out of 5 stars

2.3k reviews

undefined Tt New Perfect Prep Chalk Uk

Tt New Perfect Prep Chalk Uk

£139.99

4.9 out of 5 stars

84 reviews

undefined Clement Black Optiflame Inset Fire

Bank Holiday Deal

Clement Black Optiflame Inset Fire

Current sale price is £189

(Save £31)

Regular price was £220

4.6 out of 5 stars

8 reviews

undefined Gold Multi Coloured Celestial Drop Earring

Gold Multi Coloured Celestial Drop Earring

Current sale price is £11

(Save £3)

Regular price was £14

4.4 out of 5 stars

23 reviews

undefined Complete Feeding Kit- White

Bank Holiday Deal

Complete Feeding Kit- White

Current sale price is £79.99

(Save £20)

Regular price was £99.99

4.8 out of 5 stars

40 reviews

undefined Electrical Steriliser - White

Bank Holiday Deal

Electrical Steriliser - White

Current sale price is £49.99

(Save £10)

Regular price was £59.99

4.5 out of 5 stars

36 reviews

undefined Advanced Anti- Colic Starter Feeding Bottle Kit- Clear

Bank Holiday Deal

Advanced Anti- Colic Starter Feeding Bottle Kit- Clear

Current sale price is £29.99

(Save £9)

Regular price was £38.99

4.8 out of 5 stars

58 reviews

undefined Tt New Perfect Prep Slate Uk

Tt New Perfect Prep Slate Uk

£139.99

4.9 out of 5 stars

86 reviews

undefined Complete Breastfeeding Kit Bundle - White

Complete Breastfeeding Kit Bundle - White

£129.99

4.8 out of 5 stars

5 reviews

undefined Dreamview Audio and HD Video Baby Monitor

Dreamview Audio and HD Video Baby Monitor

£159.99

4.8 out of 5 stars

32 reviews

undefined Double Wearable Breast Pump - White

Double Wearable Breast Pump - White

£159.99

4.4 out of 5 stars

219 reviews

undefined Bayport Optimyst Electric Stove Fire

Bayport Optimyst Electric Stove Fire

£530

4.3 out of 5 stars

31 reviews

undefined 6 x 260ml Bright Feeding Bottles - Multi

6 x 260ml Bright Feeding Bottles - Multi

£37.99

4.7 out of 5 stars

25 reviews

undefined Lets Go Portable Travel Baby Bottle Warmer - Grey

Lets Go Portable Travel Baby Bottle Warmer - Grey

£59.99

4.6 out of 5 stars

37 reviews

undefined Natural Start 6 x 260ml Feeding Bottles

Natural Start 6 x 260ml Feeding Bottles

£37.99

4.8 out of 5 stars

31 reviews

undefined Gold Plated Crystal And Cream Pearl Celestial Multi Necklace

Bank Holiday Deal

Gold Plated Crystal And Cream Pearl Celestial Multi Necklace

Current sale price is £18

(Save £4)

Regular price was £22

4.8 out of 5 stars

4 reviews

undefined Natural Start 3 x 150ml Feeding Bottles

Bank Holiday Deal

Natural Start 3 x 150ml Feeding Bottles

Current sale price is £15.99

(Save £4)

Regular price was £19.99

4.8 out of 5 stars

32 reviews

undefined Bottle Washer Pro- White

Bottle Washer Pro- White

£334.99

4.6 out of 5 stars

5.2k reviews

undefined Dreamsense Smart Baby Monitor

Dreamsense Smart Baby Monitor

£119.99

4.6 out of 5 stars

10 reviews

undefined Starter Kit- Pink

Starter Kit- Pink

£36.99

4.8 out of 5 stars

52 reviews

undefined Tt Perfect Prep Filter X2 Al

Bank Holiday Deal

Tt Perfect Prep Filter X2 Al

Current sale price is £19.99

(Save £4)

Regular price was £23.99

4.7 out of 5 stars

18 reviews

undefined MCFSTV12E Micro Stove Fire

Bank Holiday Deal

MCFSTV12E Micro Stove Fire

Current sale price is £105

(Save £15)

Regular price was £120

4.3 out of 5 stars

10 reviews

undefined 6X 0-6M Anytime Soother 1

Bank Holiday Deal

6X 0-6M Anytime Soother 1

Current sale price is £12.99

(Save £2)

Regular price was £14.99

4.7 out of 5 stars

62 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes all Samsung Galaxy S25 models (including bundle variants), all Gaming consoles, iPhone 16 range, Apple Mac lines, all egg items, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example

This represents a typical cost of using Very Pay:

Representative 44.9% APR variable (annual interest rate of 44.9% variable). A personalised credit limit, typically £1,000. You may be offered other promotional interest rates.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.