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Free home delivery on orders £75+

Free returns

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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KitchenAid

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£750 - £10002

£1000 and more3

All Black Friday Deals19

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KitchenAid Artisan 4.8L Stand Mixer - 125 Cream

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 125 Cream

Current sale price is £332

Regular price was £398

(Save £66)

4.8 out of 5 stars

1.4k reviews

KitchenAid Artisan 4.8L Stand Mixer - 125 Contour Silver

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 125 Contour Silver

Current sale price is £341

Regular price was £549

(Save £208)

4.8 out of 5 stars

1.4k reviews

KitchenAid Artisan 4.8L Stand Mixer - 125 Matte Black

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 125 Matte Black

Current sale price is £332

Regular price was £398

(Save £66)

4.8 out of 5 stars

1.4k reviews

KitchenAid Artisan 4.8L Stand Mixer - 125 Pistachio

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 125 Pistachio

Current sale price is £332

Regular price was £398

(Save £66)

4.8 out of 5 stars

1.4k reviews

KitchenAid Artisan 4.8L Stand Mixer - 175 Almond Cream

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 175 Almond Cream

Current sale price is £449

Regular price was £519

(Save £70)

4.9 out of 5 stars

3.1k reviews

KitchenAid Artisan 4.8L Tilt-Head Stand Mixer - 175 Dried Rose

Black Friday Price Promise >

Artisan 4.8L Tilt-Head Stand Mixer - 175 Dried Rose

Current sale price is £449

Regular price was £599

(Save £150)

4.8 out of 5 stars

1.5k reviews

KitchenAid Artisan 4.8L Stand Mixer - 175 Empire Red

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 175 Empire Red

Current sale price is £449

Regular price was £599

(Save £150)

4.8 out of 5 stars

1.5k reviews

KitchenAid Artisan 4.8L Stand Mixer - 175 Onyx Black

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 175 Onyx Black

Current sale price is £449

Regular price was £519

(Save £70)

4.8 out of 5 stars

1.5k reviews

KitchenAid Artisan 4.8L Stand Mixer - 175 Pistachio

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 175 Pistachio

Current sale price is £449

Regular price was £599

(Save £150)

4.8 out of 5 stars

1.5k reviews

KitchenAid Artisan 4.8L Stand Mixer - 125 Mineral Water

Black Friday Price Promise >

Artisan 4.8L Stand Mixer - 125 Mineral Water

Current sale price is £346

Regular price was £549

(Save £203)

4.5 out of 5 stars

10 reviews

KitchenAid 5.6L Bowl-Lift Stand Mixer - Almond Cream

Black Friday Price Promise >

5.6L Bowl-Lift Stand Mixer - Almond Cream

Current sale price is £519

Regular price was £749

(Save £230)

4.3 out of 5 stars

46 reviews

KitchenAid Coloured Aluminum Frypan 30cm - Matte Black

Coloured Aluminum Frypan 30cm - Matte Black

From £32

KitchenAid Coloured Aluminum Saucepan With Lid 16cm / 1.58l - Matte Black

Black Friday Price Promise >

Coloured Aluminum Saucepan With Lid 16cm / 1.58l - Matte Black

Current sale price is From £40

Regular price was From £48

(Save up to £8)

KitchenAid 2.1L Food Processor - Pistachio

Black Friday Price Promise >

2.1L Food Processor - Pistachio

Current sale price is £153

Regular price was £219

(Save £66)

4.6 out of 5 stars

68 reviews

KitchenAid Mini Food Processor - Onyx Black

Black Friday Price Promise >

Mini Food Processor - Onyx Black

Current sale price is £62

Regular price was £89

(Save £27)

4.8 out of 5 stars

450 reviews

KitchenAid Classic Forged Frypan 20cm

Classic Forged Frypan 20cm

From £40

KitchenAid Fully Automatic Espresso Machine with Iced Coffee KF3-Matte Black

Fully Automatic Espresso Machine with Iced Coffee KF3-Matte Black

£749

4.8 out of 5 stars

13 reviews

KitchenAid Fully Automatic Espresso Machine with Iced Coffee KF4-Porcelain

Fully Automatic Espresso Machine with Iced Coffee KF4-Porcelain

£899

5 out of 5 stars

1 review

KitchenAid 5pc Utensil Set, Charcoal Grey, Heat Resistant Cooking Utensils, Non-Stick Safe with Durable Handles

5pc Utensil Set, Charcoal Grey, Heat Resistant Cooking Utensils, Non-Stick Safe with Durable Handles

£40

KitchenAid Artisan 4.3L Tilt-Head Stand Mixer - 95 Cont Silver

Artisan 4.3L Tilt-Head Stand Mixer - 95 Cont Silver

£499

4.8 out of 5 stars

62 reviews

KitchenAid Semi Automatic Espresso Machine with Burr Grinder - Cast Iron Black

Semi Automatic Espresso Machine with Burr Grinder - Cast Iron Black

£699

4.6 out of 5 stars

30 reviews

KitchenAid Classic Forged Pancake Pan 24cm

Classic Forged Pancake Pan 24cm

£50

KitchenAid Artisan 1.5L Kettle - Almond Cream

Artisan 1.5L Kettle - Almond Cream

Current sale price is £169

Regular price was £199

(Save £30)

4.8 out of 5 stars

601 reviews

KitchenAid Set of 2 Mixing Bowls, Durable Stainless Steel Nesting Bowls

Set of 2 Mixing Bowls, Durable Stainless Steel Nesting Bowls

£52

KitchenAid Digital Glass Top Kitchen Scales

Digital Glass Top Kitchen Scales

Current sale price is £27

Regular price was £32

(Save £5)

4.6 out of 5 stars

14 reviews

KitchenAid Classic Stainless Steel 18cm Open Saucepan 18cm/2.1l Uncoated

Classic Stainless Steel 18cm Open Saucepan 18cm/2.1l Uncoated

From £35

KitchenAid Fully Automatic Espresso Machine KF8 - Stainless Steel

Fully Automatic Espresso Machine KF8 - Stainless Steel

£1899

4 out of 5 stars

9 reviews

KitchenAid Fully Automatic Espresso Machine KF7 - Stainless Steel

Fully Automatic Espresso Machine KF7 - Stainless Steel

£1599

4.8 out of 5 stars

13 reviews

KitchenAid Coloured Aluminum Wok 28cm - Matte Black

Coloured Aluminum Wok 28cm - Matte Black

£45

KitchenAid 3pc Nesting Mixing Bowl Set - Charcoal Grey

Black Friday Price Promise >

3pc Nesting Mixing Bowl Set - Charcoal Grey

Current sale price is £24

Regular price was £30

(Save £6)

5 out of 5 stars

2 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.